Product Path Guidance Feature Functionality

You’ve got high traffic but low conversions and sales on your eCommerce store. It’s a pain in the neck. What if we could offer you a tool to help you turn traffic into conversions and sales? What if Optimum7 could add a feature to your website that demanded and drove interactions? That tool is called Product Path, and it can lead to an increase in revenue from sales. Check it out.

Most people who browse eCommerce websites do not wind up buying something. A good Product Path can help you solve that. eMarketer reports that using a product path can increase conversions by more than 20%. It moves people through your sales funnel faster, which is the key to generating more revenue.


This feature is for eCommerce companies that want to help customers find the product or service they need. The functionality creates a questionnaire that narrows down which product or service is best for the customer with each answer the shopper provides.

eCommerce marketing to increase sales

Product Path creates more customer engagement by leading them to the ideal purchase via a series of questions. These questions are fully customizable to your eCommerce store’s product. A classic example of a product path questionnaire is year make and model. Customers find a car that suits them faster by filtering their search through narrower and narrower categories.

Product paths lead to more conversions, and more conversions lead to more sales. Your eCommerce website becomes more engaging with this fully customizable feature. Gives customers personalized treatment with this functionality. Increase engagement, and drive customers down your sales funnel with this interactive feature.

Product Path Guidance Feature Functionality

A questionnaire on your website creates more engagement. It increases your conversions and sales. It makes your website more personalized and interactive. When Optimum7 has installed this on other eCommerce pages, they have seen their engagement spike, and their sales increase.

Drive up conversions and sales with a customized product path by getting in touch with Optimum7. Call us at 866-848-6072 or contact us online.


We can help you determine which functionality is best for Shopify, Bigcommerce, Volusion, VTEX, Magento, 3d Cart, Wordpress / WooCommerce, Opencart, Episerver, Oracle ATG and any Custom Cart.

Contact us today with any additional questions you may have about our functionalities.

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A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.