You’ve got high traffic but low conversions and sales on your e-commerce store. It’s a pain in the neck. What if we could offer you a tool to help you turn traffic into conversions and sales? What if Optimum7 could add a feature to your website that demanded and drove interactions? That tool is called Product Path, and it can lead to an increase in revenue from sales. Check it out.

Product Path Guidance Feature Functionality

Most people who browse e-commerce websites do not wind up buying something. A good Product Path can help you solve that. eMarketer reports that using a product path can increase conversions by more than 20%. It moves people through your sales funnel faster, which is the key to generating more revenue.

Who is it for?

This feature is for e-commerce companies that want to help customers find the product or service they need. The functionality creates a questionnaire that narrows down which product or service is best for the customer with each answer the shopper provides.

ecommerce marketing to increase sales

What Does It Do?

Product Path creates more customer engagement by leading them to the ideal purchase via a series of questions. These questions are fully customizable to your e-commerce store’s product. A classic example of a product path questionnaire is year make and model. Customers find a car that suits them faster by filtering their search through narrower and narrower categories.

Product Path Guidance Feature Functionality Benefits

Product paths lead to more conversions, and more conversions lead to more sales. Your e-commerce website becomes more engaging with this fully customizable feature. Gives customers personalized treatment with this functionality. Increase engagement, and drive customers down your sales funnel with this interactive feature.

The Difference Product Path Guidance Feature Functionality Makes

A questionnaire on your website creates more engagement. It increases your conversions and sales. It makes your website more personalized and interactive. When Optimum7 has installed this on other e-commerce pages, they have seen their engagement spike, and their sales increase.

Try it

Drive up conversions and sales with a customized product path by getting in touch with Optimum7. Call us at 866-848-6072 or contact us online.

Product Path Guidance Feature Functionality


We can help you determine which functionality is best for Shopify, Bigcommerce, Volusion, VTEX, Magento, 3d Cart, Wordpress / WooCommerce, Opencart, Episerver, Oracle ATG and any Custom Cart.

Contact us today with any additional questions you may have about our functionalities.

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