Call us today: 866-848-607214 Cost-Effective Ways to Engage Facebook Followers
One of the best ways to build your audience and increase engagement on Facebook is to partner wit...
15 Soft Skills to Look for When Hiring New Employees
The ability to communicate effectively with both teammates and clients is extremely important. As...
Choosing The Enterprise E-Commerce System That's Best For You
There are hundreds of e-commerce systems to choose from. However, that list quickly weakens if yo...
How to Balance a Side Hustle with other Commitments – Including a Full Time Job
The best way to manage a side business is to create processes and set the right expectations for...
Forget 'Innovative.' Try These 6 Words to Describe Your Business
One of the biggest issues with growing a company and achieving success is scalability.
Identifying What to Watch: 14 Key Performance Indicators That Matter
Regardless of the type of business, cost per acquisition is the most important key performance...
11 Ways to Build an Email List That Actually Yields ROI
Wheelio is an interactive exit-intent pop up that allows users to spin the wheel for a chance to...
11 Expert Tips on How to Successfully Grow and Scale Your Business
Make sure that your technology has the capability to scale with your business.
11 Social Media Trends You Can Leverage for Business Success in 2018
With Facebook Marketplace, Instagram’s Shop Now button, Pinterest’s Buyable Pins and tools like...
12 Tips About Managing Client Expectations You Can’t Afford to Miss
Send your client a highly detailed list of deliverables that contain realistic deadlines for each...
13 Budget-Friendly Ways to Encourage Team Bonding
You don’t need to go out to a restaurant or bar for happy hour; you can have happy hour right in...
12 Basic Tech Skills You Need to Master to Run a Business
You don’t need to be a Google Analytics expert. However, having basic knowledge of the platform...
15 Free Tools to Learn the Basics of Coding
Mimo is a free mobile app that allows you to learn to code on the go...
13 Effective PR Exposure Strategies That Won’t Break the Bank
Utilizing social influencers and bloggers can be a cost-effective PR solution. Influencers can be...
Want to sell on Amazon? 15 strategies for success
Take advantage of Amazon’s new marketing tool, Amazon Marketing Services (AMS). AMS is a powerful...
13 Effective Ways to Build a Consistent Social Media Presence
There are many social tools that allow you to automate posts. However, a lot of them require...
13 Useful Retirement Planning Tips for Entrepreneurs
Put 10 percent of your annual income into the top performing technology stocks.The compound...
10 Books to Add to the Top of Your List for 2018
Ever since I read “What is Life,” by Erwin Schrodinger, I have been intrigued and impressed with...
How luxury brands can close the experience gap online
Establish a sense of exclusivity in your e-commerce store. As a luxury brand, your audience is...
How Can You Make Sure Your Business Idea Is Worth Pursuing?
Everyone knows the phrase, “don’t knock it till you try it.” If you are like me and are surrounde...
9 AI Applications That Will Streamline Your Business
Chatbots will start to play a huge role in your business development strategy. Adding a...
12 Ways to Successfully Market to Gen Z by Leveraging Social Media
Generation Z will judge your brand based on appearance. What does this mean? Gen Z members will...
10 Creative Ways to Use Content Marketing to Grow Your Small Business
We provide custom programming that can be integrated on any e-commerce platform. Even though our...
Four E-Commerce Tactics To Increase This Year's Holiday Sales
When you’re managing an e-commerce operation, now is the time to start preparing for the holiday...
8 apps to help you track customer reviews
BirdEye is a reputation-management platform that allows you to stay on top of what your customers...
When Seeking Corporate Sponsorships, Don't Forget These 11 Tips
When negotiating sponsorships, it is very important to make sure that your sponsor receives equal...
15 Tips for First-Time Management Success
Never ask something of your team that you are not willing to do or cannot do yourself. Getting...
11 Ways to Reduce Churn Rates by Keeping Customer Card Data Up to Date
Have a basic script set up that automatically detects what cards are about to expire and sends...
13 Low-Cost Ways for Small Businesses to Increase Digital Brand Value
Having well-designed and statistically driven case studies on your website is a low-cost solution...
The Modern Newspaper: 14 Mobile News Apps for Today's Entrepreneur
Just like other news apps, Squid allows me to filter by the topics I'm interested in...
Finding Quality Hires: 15 Traits to Look for When Weighing Candidates
When entering a new position or work environment, it can take time adjusting to new procedures...
12 Ways to Successfully Market to Gen Z by Leveraging Social Media
Generation Z will judge your brand based on appearance. What does this mean? Gen Z members will...
6 Strategies to Defuse Office Conflicts Before They Get Out of Hand
Happy hour -- it works! Creating a casual event where my team can have a few drinks has helped us...
15 Onboarding Processes the Experts Can’t Imagine Going Without
It is extremely important that our new employees undergo a thorough one-on-one orientation that...
14 Innovative Companies That Are Revolutionizing Their Industries
Every business owner dreams of coming up with that one game-changing idea that can turn their...
15 Useful Management Tips for New C-Level Executives
As a C-level executive, you’ve been tasked with looking at the bigger picture of your entire...
The Personal Approach May Be All You Need to Keep Customers Happy and Coming Back
My clients pay thousands of dollars for a service, and since our service is highly consultative...
9 Topics Your Company Shouldn’t Touch on Snapchat
Nothing will separate you from an audience quicker than a political post, no matter how neutral...
Which industry will artificial intelligence disrupt next?
There are plenty of articles that push the boundaries of the technological advancement of human...
9 Systems That Can Help Improve Communications With Remote Staff
We use Teamwork for client communication and project management. This allows me to oversee the...
13 Tech Innovations to Watch
Replacing cash and credit cards, PayPal and other e-payment platforms with facial recognition...
Favorite Business-Related Podcasts Startup Founders Recommend
I encourage all of my employees to learn as much as they can about the digital marketing industry...
10 Facebook Live/Webinar Faux Pas
Professionals who use Facebook Live for promotional and educational purposes have to stop playing...
11 Efficient Twitter Tactics for Busy Entrepreneurs
The best strategy right now is influencer marketing.
9 Online Meeting Tools to Keep Your Remote Team Connected
After trying various online meeting software, I have found that UberConference does the job witho...
At a Loss for Words? 10 Ways to Master the Art of Small Talk
People love to talk about themselves. I’ve gotten a lot of great business information...
How to Really Make an Employee Referral Program Shine
We find our best employees through our internship program...
Eight Ways to Support Team Mental Health and Wellbeing
Every quarter, our company conducts an anonymous survey. This gives...
9 ways to protect your customers’ data and keep them in the loop
As an internet technology company, our clients’ projects are complex, and private information, ...
10 Ways to Make Your ROI More Measurable
Customer service is about satisfaction and problem-solving. Train your people to be able to set...
What’s one technique to keep conversations with your customers productive and positive?
We are highly consultative, so results are not achieved overnight. I’m a firm believer...
13 Side Jobs That Can Help Startup Founders Pay the Bills
Selling a commodity with a need that essentially sells itself is easier than you think! As an Int...
How to Bolster Your Brand Influence in 2017
Producing creative videos — whether it’s informative, for a product, or pure entertainment...
10 Key Traits to Look for in a Potential Co-Founder
My co-founder and I need to share the same vision for our company. This is the foundation for any...
9 Ways You Can Supercharge Your Business's LinkedIn Page
Use your businesses’ LinkedIn profile as a showcase of what you are capable of and what you can d...
12 Smart Strategies to Stand Out in Your Next Job Interview
Show us the numbers or end result of a project that you were able to accomplish at your current...
11 Fun Team-Building Activities That Won’t Break the Bank
Every other Friday, we have an in-house “happy hour” where we bring in a couple 12-packs of beer...
11 Sloppy LinkedIn Mistakes That You're Too Qualified to Make
When we review resumes and the LinkedIn profiles of candidates, there are inconsistencies in empl...
Entrepreneurs Name the 12 Best Intranet Platforms
"We use HipChat for internal communication and it serves us well...
15 Marketing Strategies You Should Consider for Q1 of 2017
We believe offering highly valuable webinars to the right audience could help us generate leads...
13 Reliable Tools to Organize Your Busy Work Day
We use Podio, a browser-based project management system...
11 Creative Employee Perks That Barely Cost Anything to Implement
On Friday afternoons, we stop working a couple hours early to have a few drinks and enjoy a few...
10 Marketing Tips for Taking Advantage of the Smart Device Trend
IoT companies will have to tread carefully in terms of using wearable and smart device data for...
10 Mistakes Entrepreneurs Make When Hiring Their First Employees
Hiring too fast without properly vetting potential hires. Let’s face it, fast growth forces us to...
How startups can use open source software to compete against the big guys
Open source software allows small companies to deploy highly capable digital platforms and...
What the rise in encrypted messaging apps means for other companies
E2E encryption systems should already be in use in most cases where available. The most reputable...
11 Things to Do Today That Will Grow Your Business Tomorrow
Having a detailed growth strategy with realistic goals is crucial. Even more important is having...
10 Differences Between Corporate and Entrepreneurial Leadership
Corporate leadership is held back by bureaucratic inefficiency and a need to appeal to...
The Top 7 E-Commerce Functionalities to Boost the Performance of Your SMB
These days, it seems like everybody shops online. As an e-commerce consultant, I have built a...
8 Marketing Lessons Learned from the Success of Pokémon Go
The launch of augmented reality game Pokémon Go sparked the attention of both newcomers and...
9 Cliche Interview Answers That You Think Are Original (But Hiring Managers Think Are Blah)
Don’t just mention that you’re an experienced problem solver and can learn...
13 Reasons to Consider Your Exit Strategy When Launching Your Startup
Let’s face it: Starting a new business is risky business. Not everything may go the way you...
13 Pieces of Software That Make Hiring Easy
We use Podio as our internal project management system. We create...
How Psychology Can Make Marketing More Persuasive
Being able to make the consumers “act” is the main competitive edge any marketer should offer...
8 Payment Processors That Deliver What They Promise
Your payment processor could really be anybody you want, even your bank. We like Authorize.net as...
11 Sloppy LinkedIn Mistakes That You're Too Qualified to Make
When we review resumes and the LinkedIn profiles of candidates, there are inconsistencies...
13 Ways You Can Make Meetings More Effective
We solve many technical problems at our organization that have to do with custom integrations...
How to Restructure Your Business and Save Your Company
When I started Optimum7 back in October of 2007 with my partner Arthur Cooper, we had a business...
12 Ways This Year's Technological Advances Have Altered the Way We Do Business
We are in the business of custom systems consultation. We have received many more integration...
Forever a Student: 11 Types of Courses That Prepare You for the Future of Business
We went through the painful process of establishing a new office abroad during summer. There was...
9 Ways the New SEC Crowdfunding Rules Will Affect Your Business
For a startup, money means resources, and resources mean innovation. These rules will allow small...
17 Creative Ways Marketers Can Address the Rise of Ad Blockers
Marketers shouldn't worry about it since this doesn't concern marketers. At the end of the day...
How To Actually Care For And Invest In Your People
I learned most of what I know about conducting business in the U.S. from my partner, Arthur Cooper..
11 Things B2B E-Commerce Companies Should Keep in Mind When Building Their Websites
This is probably the most essential element for bringing in leads and sales for B2B e–commerce...
6 Copywriting Mistakes That Could Cost You Conversions
Content is king, and I can't stress its importance enough. Good marketing copy attracts people...
The Psychology Behind Persuasive Marketing and Branding
Abraham Maslow (1908-1970) was an American psychologist who left behind a legacy that can be...
12 Startup Founders’ Most Unusual New Year’s Resolutions
One of my 2015 New Year's resolutions was to learn how to kite surf and I ended up taking classes...
14 Ways to Increase Your Brand Marketing Impact in 2016
Pinterest serves as a virtual corkboard that displays vibrant inspirational quotes and even works...
This Is What 2016 Has in Store for Technology
Everything is interconnected. As a Web-based software developer, we get so many requests for...
12 Ways to Take Advantage of Instagram's New Video Channel
Product demonstrations are a big eye-catcher on social media. If companies are able to condense...
11 Things You Can’t Miss in Your Business Continuity Plan
Founders tend to begin searching for a credit line when things are going bad. Actually, the best...
Web developers, data scientists, AI experts: The 15 Top Tech Roles of 2016
Artificial Intelligence will take off in the next few years. We are actively looking for AI geeks...