12 Smart Strategies to Stand Out in Your Next Job Interview

Show us the numbers or end result of a project that you were able to accomplish at your current...

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11 Fun Team-Building Activities That Won’t Break the Bank

Every other Friday, we have an in-house “happy hour” where we bring in a couple 12-packs of beer...

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Know Your Pitch Really Well

Make sure you know your pitch or presentation really well...

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11 Sloppy LinkedIn Mistakes That You're Too Qualified to Make

When we review resumes and the LinkedIn profiles of candidates, there are inconsistencies in empl...

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Entrepreneurs Name the 12 Best Intranet Platforms

"We use HipChat for internal communication and it serves us well...

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15 Marketing Strategies You Should Consider for Q1 of 2017

We believe offering highly valuable webinars to the right audience could help us generate leads...

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13 Reliable Tools to Organize Your Busy Work Day

We use Podio, a browser-based project management system...

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11 Creative Employee Perks That Barely Cost Anything to Implement

On Friday afternoons, we stop working a couple hours early to have a few drinks and enjoy a few...

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10 Marketing Tips for Taking Advantage of the Smart Device Trend

IoT companies will have to tread carefully in terms of using wearable and smart device data for...

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10 Mistakes Entrepreneurs Make When Hiring Their First Employees

Hiring too fast without properly vetting potential hires. Let’s face it, fast growth forces us to...

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How startups can use open source software to compete against the big guys

Open source software allows small companies to deploy highly capable digital platforms and...

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What the rise in encrypted messaging apps means for other companies

E2E encryption systems should already be in use in most cases where available. The most reputable...

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11 Things to Do Today That Will Grow Your Business Tomorrow

Having a detailed growth strategy with realistic goals is crucial. Even more important is having...

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10 Differences Between Corporate and Entrepreneurial Leadership

Corporate leadership is held back by bureaucratic inefficiency and a need to appeal to...

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The Top 7 E-Commerce Functionalities to Boost the Performance of Your SMB

These days, it seems like everybody shops online. As an e-commerce consultant, I have built a...

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8 Marketing Lessons Learned from the Success of Pokémon Go

The launch of augmented reality game Pokémon Go sparked the attention of both newcomers and...

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9 Cliche Interview Answers That You Think Are Original (But Hiring Managers Think Are Blah)

Don’t just mention that you’re an experienced problem solver and can learn...

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13 Reasons to Consider Your Exit Strategy When Launching Your Startup

Let’s face it: Starting a new business is risky business. Not everything may go the way you...

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13 Pieces of Software That Make Hiring Easy

We use Podio as our internal project management system. We create...

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How Psychology Can Make Marketing More Persuasive

Being able to make the consumers “act” is the main competitive edge any marketer should offer...

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8 Payment Processors That Deliver What They Promise

Your payment processor could really be anybody you want, even your bank. We like Authorize.net as...

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11 Sloppy LinkedIn Mistakes That You're Too Qualified to Make

When we review resumes and the LinkedIn profiles of candidates, there are inconsistencies...

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13 Ways You Can Make Meetings More Effective

We solve many technical problems at our organization that have to do with custom integrations...

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How to Restructure Your Business and Save Your Company

When I started Optimum7 back in October of 2007 with my partner Arthur Cooper, we had a business...

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12 Ways This Year's Technological Advances Have Altered the Way We Do Business

We are in the business of custom systems consultation. We have received many more integration...

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Forever a Student: 11 Types of Courses That Prepare You for the Future of Business

We went through the painful process of establishing a new office abroad during summer. There was...

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9 Ways the New SEC Crowdfunding Rules Will Affect Your Business

For a startup, money means resources, and resources mean innovation. These rules will allow small...

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17 Creative Ways Marketers Can Address the Rise of Ad Blockers

Marketers shouldn't worry about it since this doesn't concern marketers. At the end of the day...

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How To Actually Care For And Invest In Your People

I learned most of what I know about conducting business in the U.S. from my partner, Arthur Cooper..

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11 Things B2B E-Commerce Companies Should Keep in Mind When Building Their Websites

This is probably the most essential element for bringing in leads and sales for B2B e–commerce...

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6 Copywriting Mistakes That Could Cost You Conversions

Content is king, and I can't stress its importance enough. Good marketing copy attracts people...

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The Psychology Behind Persuasive Marketing and Branding

Abraham Maslow (1908-1970) was an American psychologist who left behind a legacy that can be...

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12 Startup Founders’ Most Unusual New Year’s Resolutions

One of my 2015 New Year's resolutions was to learn how to kite surf and I ended up taking classes...

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14 Ways to Increase Your Brand Marketing Impact in 2016

Pinterest serves as a virtual corkboard that displays vibrant inspirational quotes and even works...

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This Is What 2016 Has in Store for Technology

Everything is interconnected. As a Web-based software developer, we get so many requests for...

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12 Ways to Take Advantage of Instagram's New Video Channel

Product demonstrations are a big eye-catcher on social media. If companies are able to condense...

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11 Things You Can’t Miss in Your Business Continuity Plan

Founders tend to begin searching for a credit line when things are going bad. Actually, the best...

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Web developers, data scientists, AI experts: The 15 Top Tech Roles of 2016

Artificial Intelligence will take off in the next few years. We are actively looking for AI geeks...

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