These swatches will be displayed on product listings on category pages, allowing users to view different colors of a product without going to the product page itself

Category Page Color Swatches

Display color swatches on the product listings of your category pages so that your customers can see there are more options to explore for each product

Who is it for?

This feature is for e-commerce companies that offer multiple colors for one product. Show customers one product in different colors on category pages using this functionality. This often applies to clothing, shoes, cups, or furniture.

What Does It Do?

This feature shows customers different color swatches for one product on your category page. This means you can show customers a product in multiple colors before they even visit the product page.

Category Page Color Swatches Benefits

This feature has the benefit of showing your customers products in different colors, which may encourage them to visit product pages. You could increase your conversions by showing customers a product in color options. Online shoppers are impatient. The sooner you show them something they like, the better.

The Difference Category Page Color Swatches Makes

You could sell more products to your E-commerce customers by showing them products in a color they may prefer on your category page. Even if your customers don’t see a color they like immediately, you can drive more traffic to your product pages when shoppers know there are more options to explore.

Try it

If you want an attractive way to display the color options for your products on category pages, Optimum7 can help you install these color swatches. Call Optimum7 at 866-848-6072 or contact us online for more information.


We can help you determine which functionality is best for Shopify, Bigcommerce, Volusion, VTEX, Magento, 3d Cart, Wordpress / WooCommerce, Opencart, Episerver, Oracle ATG and any Custom Cart.

Contact us today with any additional questions you may have about our functionalities.

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