eCommerce Conversion Rate Optimization
Without a proper conversion rate optimization, an eCommerce site has a very low chance to convert visitors.
You want to keep conversion rates as high as possible because it indicates how many new customers you can acquire and how many potential leads exist for your salespeople to nurture.
Money spent on advertising and marketing brings traffic to your site, but how much time are you spending optimizing your landing pages to convert that traffic?
Our eCommerce CRO Process
Identify Your Audience
Identifying your audience is an essential first step in the conversion rate optimization process. Knowing who your target customers are allows you to tailor your website and messaging to drive engagement and sales.
Determine Your Conversion Benchmarks
Implement Primary And Secondary Call To Actions
Site Audit & Existing Data Evaluation
Data evaluation is a crucial third step in the conversion rate optimization process. At this stage, an audit of the website is required for the gathering of any relevant data about the site’s performance in order to assist with decision-making and to inform changes which might further improve its conversion rate. Previous data from traffic sources, navigation funnels and user behaviour can provide essential insights into how best to shape changes.
Optimize, Test, and Repeat
eCommerce Conversion Rate Optimization Services
If you have a limiting platform, you may need to migrate for scalability and user-friendliness. After migrating your store to a new platform such as Wix, Shopify, or BigCommerce, we can create anything you need for Ecomm CRO.
The global average for mobile conversion rates is still at 1.79%. In contrast, it’s 4.44% for desktop. To take your mobile CRO to the next level, you need a different strategy, one that considers the difference in user psychology between these two devices.
Your website should be visually appealing, with lots of images and videos to entice customers to stick around. Don’t just tell them what you’re selling; show them with images and videos.