Digital marketing for B2B manufacturing and industrial companies can bring in more customers and clients, but such companies are faced with unique challenges in this space. Most internet marketing services are geared for B2C needs. Digital marketing for industrial companies, on the other hand, requires a technical understanding of the work the business does.
If you want your industrial company to grow, you need to expand your client base with a steady influx of leads. Having a robust, full-integrated digital marketing strategy accomplishes this by creating a multi-channel system of different tactics working together to attract a desired audience. When done properly, your website can be your 24-hour business representative and salesperson.
Digital Marketing Strategies for Industrial Companies
Optimum7 has produced results for manufacturers and industrial clients through digital marketing for over a decade. For example, Stonexchange has been a long-time client of ours. With an aggressive SEO strategy and custom-built, user-friendly web design we were able to
- Increase online lead generation by 25%.
- In addition, we custom-programmed a backend functionality that streamlines shipping logistics with independent trucking companies, saving the client countless hours.
3 Reasons Why Industrial Companies Need a Digital Strategy
Attract qualified leads for your sales team and nurture them into repeat customers with our proven online marketing strategies. Our team of experts are with you every step of the way from web design, to strategy and consultation.
Build Credibility Through Content Marketing
Content marketing is when a brand publishes high-quality content to attract customers and clients, and engage with potential customers. Websites will often regularly create blog posts to feature products, share information, and answer frequently asked questions. This positions the brand as an authority in their industry and builds trust in its target audience. You can’t fake B2B industrial content marketing.
When manufacturers combine this digital marketing strategy with Search Engine Optimization (SEO) in mind, their content will appear higher in search results pages from Google and other engines. This higher ranking correlates with more business.
Most industrial marketing is still focused on trade shows, conferences, print publications, and getting listed in directories for visibility. However, today’s customers are always doing research online. You can use lead generation strategies such as Search Engine Optimization (SEO) and Pay-Per-Click (PPC) marketing to get your brand placed in the search engine results and social media pages of people who are already expressed interest in the work you do.
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See Better Results with Advanced Targeting
Most industrial marketing is still focused on trade shows, conferences, print publications, and getting listed in directories for visibility. However, today’s customers are always doing research online. You can use lead generation strategies such as Search Engine Optimization (SEO) and Pay-Per-Click (PPC) marketing to get your brand placed in the search engine results and social media pages of people who are already expressed interest in the work you do.
PPC is a particularly effective component of online marketing for industrial products and services. Manufacturers and industrial companies tend to see a high ROI from this method because the jobs they do have a high per-order average profit. This means a PPC campaign tends to be worthwhile even if it brings in just one or a handful of clients.
Schedule a Free ConsultationGet Critical Insights Through Real-Time Analytics
Digital marketing for manufacturers gives companies real-time data and insights about your website or online marketing campaign. If you work with someone who knows how to interpret this data, you can see far better results out of your marketing budget. Optimum7 can make expert recommendations about action plans to improve your methods over time based on advanced analytics. These data insights will tell you who your audience is, how to tweak your strategy to appeal to them, and how to work towards a maximum ROI.
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Average Increase in Website Traffic
+97%Average Increase in Conversion Rates
+52%Monthly Total Leads Generated
3,000+We become an indispensable resource for our clients to drive traffic and leads.
