Optimum7 has partnered with some of the world’s largest e-Commerce platforms such as BigCommerce, Shopify, Magento, Oracle, SAP, Episerver, and more.
As a trusted partner, we are recognized by each platform as eCommerce experts.
Granted the ability to have deeper insight and accessibility into each platform allows us to provide our clients with endless custom functionalities and integrations to enhance their eCommerce business.
With 10+ years of digital marketing and social media marketing experience, Optimum7 has established partnerships with the leading marketing platforms such as Google, Facebook, & Amazon.
As an experienced Facebook marketing partner, our marketers have executed countless successful paid social advertising and pay-per-click (PPC) campaigns using Facebook Ads, Google AdWords, Linkedin, and more.
Our team knows what it takes to be successful at selling on Amazon. We do extensive keyword and competitor analyses for all of our clients and optimize all of their products so that they perform at their highest potential.
Ever since the launch of Amazon’s new marketing service (AMS), our marketers have achieved amazing results for our clients.
How To Choose An eCommerce Partner
When it comes to selecting the right eCommerce development partner, you need someone that has your best interests at heart.
You also want them to be able and willing to work with you on every step of their journey in developing an eCommerce site tailored for what makes sense specifically about how customers will interact with us before they make any purchases or registrations from our store.
Finding the right partner is essential to the success of an eCommerce site. The key decision will be finding someone with whom you feel comfortable building a close working relationship over many years ahead.
Getting this wrong could doom your business' chances of being successful!
It's important to find the right eCommerce partner and platform for your company. It will bring not only an implementation that works but also a profitable relationship with successful results in business!
A Strategic Team
Make sure to bring together a team with sound knowledge of both the operational and management of your business.
It's important for you, as an entrepreneur in the eCommerce industry, not to make any decisions that could negatively affect how things are going at least on paper or financially.
Because there will always be more than one side effect from making certain moves!
It’s important to involve the right people from the start of a project. This will help you ask questions more effectively and get answers that are appropriate for your business needs. - Instead of focusing on one area too much without considering all aspects of risking bad surprises when something goes wrong later down the line.
By involving the key people needed for your project early on, you will save yourself time and issues down the line. You'll also encounter less resistance when change needs to happen.
Because they are involved in the decision-making process from day one - not just at some point after things go wrong!
Focus on Details
Entrepreneurs are always looking for new ways to grow their businesses.
The same is true with eCommerce partners, who often have impressive-looking portfolios of other businesses that they've helped through various projects in the past year or two. - But how many really stand out?
To decide which agency to choose, you should look at their portfolio and see if they have any Ecommerce sites.
If the company is an international one or has strong market-leading websites in its portfolio then this might be a good indicator.
It means that they will also do well with your needs as well. Because these types of projects usually require expertise from more than one country.
It is important at this stage to outline the project strategy and agree on functional requirements.
This way, you can ensure that your goals will be achieved with a clear understanding of all steps involved in their achievement as well as any potential risks or obstacles along the way.
Successful eCommerce solutions are the ones that have been integrated with back-office ERPs, OMSs, PIMs, and or CRMs in addition to intelligent search engines for product discovery.
These platforms also offer a plethora of payment gateways so customers can buy from your store effortlessly without having any trouble at all!
Ecommerce is a challenging field to work in. You need the right partner who has experience integrating with different systems and can help you stay on top of everything that's happening online, including reporting tools as well as marketplaces like Amazon or eBay!
Once seamless integration is a core consideration for any eCommerce project, your business can adapt and change over time. If it is done poorly it will become an obstacle to growth! - Done well seamless solutions provide flexibility in the face of changing circumstances.
Check Project Process and Credentials
Your partner needs to have a defined project methodology and process in place from the beginning before you start working together.
They should also be able to provide services that will help your business achieve its objectives. - Such as training or managed service support for ongoing projects.
It's important to ask about their development methodology.
If the company adopts an agile approach, then you should consider working with them because this could save time and money on your end as well!
You may also want to research the team backgrounds before deciding if it is worth investing any more resources into this opportunity or not. - LinkedIn has many helpful tools for doing just that...
It is important to make sure that you are working with experienced professionals on your project.
If the majority of website development work has been outsourced, then this could be a red flag for potential issues during implementation and execution.
Omnichannel and Multichannel Capability
The world is changing and so are customers. Today’s savvy consumers want to be able to research online, reserve for click-and-collect.
In addition, they expect the ability to track their delivery when making purchases on any channel. - Even if it was over the phone call or email!
They also demand a seamless customer experience. Picking an eCommerce partner with strong credentials and multichannel experience can really delight your customers if you want that!
You need to have a team of designers that can create both the appearance and functionality.
A strong eCommerce partner would be someone with experience in e-Commerce design. Because they will know how online stores work best for converting customers into buyers.
Designers with experience in all of these areas are ideal for this position.
They should have an understanding of user-centric design, content-driven commerce, and responsive web development. - If they mention anything more than that then it will be a clear sign that you're on the right track!
Maintenance and Support
Your Ecommerce site is what makes or breaks your business.
It’s the backbone of everything you do, so make sure it's always live and available 365 days a year - even during times when things are going well!
If something goes wrong with this crucial component of running a successful company then not only will customers be hesitant about returning but also prospects for new ones dry up as well.
It is important to have a reliable and trustworthy business partner.
Your eCommerce company may need the support of an expert who can provide you with all that your online store needs. - Such as dedicated servers for hosting content management systems like WordPress or Drupal.
Robust infrastructure management in order to ensure high availability during any given time period. 24/7 monitoring on-site activity so glitches don't happen again!
When you are choosing a business partner, make sure they align with your values.
When it comes to software and suppliers for projects big or small consider what kind of company culture will help the teamwork best together in order to get great results without any hassle from start to finish!
The decisions you make can have a significant impact on your project and its success.
To avoid penalizing yourself by placing too much weight in relationships, be ruthless with what’s required to maintain them.
This approach will help ensure long-term profitability for both parties involved.
If you are looking for a company to take on your business, then consider these three questions:
- Do they have the expertise and experience necessary?
- What do their customers say about them as an expert in this field?
- Is the partner thought leader among other professionals within the same industry.
You can start your research by assessing their company website. Check out the reports, case studies, and news/blog section to see who they have partnered with in terms of technology for this partnership.
How To Choose an eCommerce Marketing Partner
Picking the best eCommerce marketing company is tough.
Here are three tips you can use as research, compare and meet with different companies:
1-) Check eCommerce Marketing Agency's Experience
The first thing you need to think about when hiring an eCommerce digital marketing agency is how long they've been doing this type of work.
Find out more information by looking at their website. You can check their site if there are any examples on hand that demonstrate what kind of quality results can be produced with them as well!
It is important to assess the digital service providers' core area of expertise. Some digital marketing companies specialize in areas like conversion rate optimization (CRO), while others offer a full range of services from web design and SEO
Optimum7 has an understanding of what you are hoping to improve with your eCommerce efforts.
2-) Investigate Digital Marketing Agency's Case Studies
When you’re looking for a digital agency, it is important to consider the agency's track record and success.
Marketing companies that have been successful in helping other e-Commerce companies reach their online goals will share those stories with potential clients as well.
Online business owners who invest money in an online marketing campaign need to be confident that the agency can deliver results.
Case studies are important, backed up with data and testimonials from satisfied customers or recruiters looking for opportunities like yours. - These will give you peace of mind when making your decision on which service provider best suits your needs!
3-) Research Pricing Policy
A lot of eCommerce companies invest in marketing efforts and different channels. Also, they often have a budget allocated to each one.
Understanding pricing options is important for selecting the right agency. - But don't place too much emphasis on this factor if you want quality work!
You should never underestimate the power of pricing. If you are unsure about which digital commerce marketing agency to hire, prices can help decide between two companies.
Also, it could be one factor in your decision-making process for a performance marketing campaign.
However, cost alone shouldn't weigh heavily on any review site or questionnaire. Because the price isn’t always indicative of their services will deliver what's promised!
What is an eCommerce partner?
ECommerce Partners is a full-service eCommerce agency that specializes in providing the best solution to your online business.
Working with e-Commerce partners means you get access not only to all types of digital strategists, developers, and marketers but also have them become extension members on board for creating cohesive experiences across channels.
What is eCommerce marketing?
Ecommerce marketing is the practice of using promotional tactics to drive traffic, convert that into paying customers and retain them post-purchase.
You can use eCommerce marketing as a whole or any individual campaign for specific products within your online store which will help generate more online sales!
What should I look for in an eCommerce partner?
Important points to consider when choosing an eCommerce partner are:
- A Strategic Team
- Focus on Details
- Integration Experience
- Project Process and Credentials
- Omnichannel and Multichannel Capability
- Design Skills
- Maintenance and Support
- Cultural Fit
What is the difference between e-marketing and eCommerce?
E-commerce is a rapidly growing industry that includes transactions from different electronic mediums such as ATMs, debit cards, and credit cards.
It also involves using search engines or emails to conduct business online. However, eMarketing deals specifically with these activities done through search engines, emails, and the internet.