Typography – Why it’s Important for Marketing

I love type but it is something that I am, admittingly, still mastering. This is mostly because I don’t have as much time as I’d like to practice and experiment with typography. But this week, I’ve set aside some time to do a little reading and brush up on my typographic skills. This post will serve as a recap for this refresher.

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What Thyme Can Teach You About Being Creative

Quite recently, I have taken up gardening as a hobby. So far, I’ve planted a variety of herbs, including rosemary, basil, cilantro, and mint, as well as tomatoes and orchids. I’m enjoying it very much and cannot express the satisfaction I find in watching my plants grow and eventually make their way into my dinner. What I’ve realized over the past few weeks is that nurturing my plants has several similar qualities to encouraging creativity at work. In this week’s post, I’ll discuss what gardening can teach you about creativity in the office.

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Web and Logo Design: Thinking Creatively

In my last post, I discussed the differences between artists and designers. After posting the article, I received the following comment from Katherine: “Very interesting concept here. It’s been my experience that designers tend to think of themselves as “artists” and self-apply the label. I think that has more to do with the myth you described than 1950s advertising agencies. For instance, how many designers refer to themselves as “creatives”? That title sounds more fit for an easel than a marketer.”

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Designers and Artists: Key Differences and Consequences

True confession: I am no artist. I’m not. I never really have been. I’m neither lucky, nor skilled enough to bear that title. I remember sitting in grade school art classes, next to friends drawing and painting life-like portraits, while I struggled to doodle stick figures. For this reason, I had never even considered design as a potential career path.

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Tips for Design Students: What I Wish I’d Known During my College Career

As many students near the close of the school year, I find myself reflecting upon my time spent in college. It really wasn’t that long ago that I juggled work, extracurricular activities, school, and family but looking back, it all seems like a faraway blur. Projects and deadlines that seemed impossible to complete on time, outrageously priced textbooks and equipment, and time searching for that elusive student parking space all seem to fade further into the past with each passing day.

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Designing Business Cards in 2013

I have a bit of a confession to make. Growing up, I never wanted to be a web designer. In fact, throughout my life, I wanted to be a schoolteacher, a journalist, a filmmaker, a radio personality, an event planner…the list goes on and on. Now, if you actually take a look at my resume, you’d find that I actually explored all of these occupations in one way or another. But during my third year of college, I began to truly struggle with the question: what do I want to be when I grow up?

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How to Re-Brand a Company and Re-Create a Logo – Presentation is Everything

You’ve done the research, you’ve mind-mapped, you’ve sketched out a million thumbnails, completed a few digital comps, drank 17 cups of coffee, and finally you have arrived. The moment we have all been waiting for is here. You have just realized that your logo concept has truly come to fruition. All of the terrible ideas, obstacles and frustrations from the project are now a thing of the past. All you feel right now is euphoria. Your work here is done. Clock out early, go home, pour yourself a glass of wine and turn on an episode of Family Feud.

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PHP Auto-Deployment & Version Control Using BitBucket & BaseCamp

In this article I’ll explain how we can use auto-deployment and also incorporate BitBucket into BaseCamp. First, I will explain what they are and why we need them. What we will achieve: A project controlled by Version Control System Auto-Deployment to the testing server/domain automatically on Pushing changes Send revisioning information into BaseCamp Messages/Discussions Notify […]

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