– How We Re-Designed It

We set out to redesign with two goals in mind: higher conversions and better user experience. We knew that we could increase their conversions with a new design that looks more modern and quality than their current website design. We also wanted to improve the overall user experience, making it easier for visitors to […] Design – How We Re-Designed It

There are thousands of online businesses that do over 10 Million Dollars in revenue, and that still suffer from usability issues that significantly affect their conversions. was one of those businesses. Our team of expert BigCommerce designers worked on this design to maximize usability and conversion elements. The user interface (UI) of the website […]

Typography – Why it’s Important for Marketing

I love type but it is something that I am, admittingly, still mastering. This is mostly because I don’t have as much time as I’d like to practice and experiment with typography. But this week, I’ve set aside some time to do a little reading and brush up on my typographic skills. This post will serve as a recap for this refresher.

What Thyme Can Teach You About Being Creative

Quite recently, I have taken up gardening as a hobby. So far, I’ve planted a variety of herbs, including rosemary, basil, cilantro, and mint, as well as tomatoes and orchids. I’m enjoying it very much and cannot express the satisfaction I find in watching my plants grow and eventually make their way into my dinner. What I’ve realized over the past few weeks is that nurturing my plants has several similar qualities to encouraging creativity at work. In this week’s post, I’ll discuss what gardening can teach you about creativity in the office.

Designers and Artists: Key Differences and Consequences

True confession: I am no artist. I’m not. I never really have been. I’m neither lucky, nor skilled enough to bear that title. I remember sitting in grade school art classes, next to friends drawing and painting life-like portraits, while I struggled to doodle stick figures. For this reason, I had never even considered design as a potential career path.

Tips for Design Students: What I Wish I’d Known During my College Career

As many students near the close of the school year, I find myself reflecting upon my time spent in college. It really wasn’t that long ago that I juggled work, extracurricular activities, school, and family but looking back, it all seems like a faraway blur. Projects and deadlines that seemed impossible to complete on time, outrageously priced textbooks and equipment, and time searching for that elusive student parking space all seem to fade further into the past with each passing day.

How to Design a Logo: A Comprehensive Guide

In my last post, I examined American Airlines and their recent rebrand. This week, we’ll be delving deeper into the world of branding – more specifically, logos. In this article, I will discuss what a logo is and what makes it great, how to design a professional logo and I will provide several resources for future logo design inspiration.

PHP Auto-Deployment & Version Control Using BitBucket & BaseCamp

In this article I’ll explain how we can use auto-deployment and also incorporate BitBucket into BaseCamp. First, I will explain what they are and why we need them. What we will achieve: A project controlled by Version Control System Auto-Deployment to the testing server/domain automatically on Pushing changes Send revisioning information into BaseCamp Messages/Discussions Notify […]

How to Critique Custom Design

Critique is a large part of what makes up great design. Feedback from a fresh pair of eyes can mean the difference between a hit campaign and a devastating flop. Designers often become so close to their designs that they just cannot accept that their work has faults. This is a habit we must break. […]

HTML5 CSS3 Animation Spiderman Cartoon w/ jQuery and HTML5 – Look Ma, No Flash!

Update: 10/11/2011 New Animation; Making Internet Marketing Fun with Wufoo and CSS3 Dont have CSS3 animation capable browsers? Watch a video of the animation. Inspiration Searching YouTube for inspiration I stumbled on to the intro of the classic 1967 spider-man cartoon series. While watching I realized that the animation was very basic. It was the […]