A strong digital marketing strategy for technology companies can mean the difference between becoming a massive success, or one of the many failures that exist in this space.
Marketing online allows countless opportunities for tech companies to thrive and grow their business, but, in order to do so, you must create a fully integrated system of different strategies that work together seamlessly from top to bottom.
- Having a clean, professional website that is mobile-responsive and compels the user to take action.
- A content strategy that engages your audience and drives targeted traffic to your website.
- Ad campaigns across a multitude of channels.
- Creating a marketing funnel that creates awareness, generates interest, and creates a relationship with your audience until they’re ready to make a purchase.
With effective marketing, a technology company can generate leads, educate those leads about the benefits your services and create a long-lasting relationship with your customers.
Custom Technology Internet Marketing Strategies
A sophisticated marketing strategy is a must-have for:
- IT companies
- Software development companies
- Software product companies
- Tech startups
…and all related companiesSpeak to an Expert
3 Marketing Strategies for Tech Companies
1. SEO for Tech Companies
Search Engine Optimization (SEO) is the process of optimizing on-site and off-site elements of your website in order to rank higher in search engines, which is crucial to getting more business. This is an on-going process that rewards consistent updates and punishes stagnation and neglect.
The strategy focuses on organic traffic, which is far more valuable than paid traffic.
What’s the difference?
Organic traffic is people who found your website because they need your product or services. Paid traffic is from people who clicked on advertisements or promotions you paid for.
The first page of search results is typically the only one that matters. Few people browse beyond it, which is why it is so competitive for businesses. Businesses that rank on the first page get more results than those that don’t every time.Start Growing
…of online searches don’t go past the first page.
…of online experiences begin with a search engine.
How do SEO campaigns work?
SEO campaigns identify search terms, known as keywords. Keywords are the words and phrases consumers type when they are researching the good or service you offer. Assume today’s consumers will do thorough research before making a purchase, particularly if you offer a product for tech-savvy people.
SEO makes sure your hat will be in the ring when consumers are comparing products.
In a space dominated by tech giants, SEO is a long-tail marketing strategy for software development companies. It lets you refine and optimize your targeting for ideal niches and smaller spaces that are ideal for your service. SEO is a long-term strategy that delivers compound results over time.Form a Custom Strategy
2. PPC for Technology Companies
Pay-per-click (PPC) is a marketing strategy in which website traffic comes from creating paid advertisements on search engines like Google, or social media channels such as Facebook and LinkedIn.
Each time a PPC ad is clicked, the advertiser pays the host website a certain amount of money. This is an excellent short-term strategy for startups because it lets you see immediate results as opposed to the long-term benefits of SEO.Start Getting Clicks
…of clicks go to the top 3 paid ads on the search results page
…of online marketers describe content creation as their most effective SEO tactic.
3. Content Marketing for Technology Companies
Content marketing is one of the most important digital marketing strategies a technology-oriented company can use. Content marketing is a long-term strategy that involves creating high-quality, relevant content that addresses the needs and concerns of your consumers and clients.
This content looks like:
- Blog articles
- Product buying guides
When you offer your audience useful content, you become a resource for everyone who has questions about your field.
When combined with SEO, marketing content can boost your rank in search engine results as well.Let's Get Creative
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Average Increase in Conversion Rates+52%
Monthly Total Leads Generated3000+
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