eCommerce Search Engine Optimization or eCommerce SEO Services allow you to get on the first page of Google for thousands of keywords that are related to your business. This only happens with (1) great content and (2) increased authority.
Millions of users are searching for your products, services, and business online.
Are you visible on search engines? Are your competitors outranking you?
- We analyze your competitors online and build a strategy to beat them by ranking your website above them.
- We research and analyze thousands of topics and keywords on a weekly basis to rank for the keywords with the least competition and the most traffic potential.
- Our in-house copywriters write the content on these topics for you. We only write in-depth and quality content.
- Our in-house marketers implement and promote this content. This authority increase and the new content allow you to rank for more keywords related to your business.
- We follow this SEO execution on a monthly basis to skyrocket your traffic.
- We also focus on your calls to action and conversion rates from the newly increased traffic to improve your bottom line; sales!
eCommerce SEO is a service that you cannot afford to skip. You have to be on the 1st page of Google!
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Analysis & Audit
Get an in-depth inspection of your website from the highly-experienced professionals at Optimum7.
Keyword Research & Strategy
We analyze and determine which keywords your audience is searching for and target them through a number of on-site and off-site optimizations.
Monitoring & Optimization
We monitor your organic traffic and the performance of your pages and adjust our strategy accordingly. SEO is a process that requires diligent tracking.
What is eCommerce SEO (Search Engine Optimization)?
Search Engine Optimization (SEO) is the on-going process of improving the visibility of a website or web page in the organic search engine results presented in Google and other search engines. eCommerce SEO focuses on growing what is known as organic traffic, which refers to traffic achieved through search engines rather than paid advertisements. Organic traffic is widely considered much more valuable than paid traffic as organic traffic is overall proven to more likely result in a conversion.
Today’s consumer is much more sophisticated than ever before. Whether we realize it or not, experts have estimated that the average American is exposed to 5,000 ads per day. Marketers have found that traditional advertisement is seen by consumers as intrusive, interrupting their daily lives with an attempt to sell. SEO changes the nature of the relationship between advertiser and consumer. With eCommerce SEO, users are seeking out your products, services, or asking questions related to your niche, and you are providing them with valuable information. Information which, by the way, the user trusts because they found it with their own research.
SEO can be broken down into two separate categories: on-site optimizations and off-site optimizations. On-site optimizations refer to changes you make to your site which makes it Google’s algorithm friendly. This includes optimizing page titles and meta descriptions, content creation, page load speed, internal link-structure, mobile friendliness, microdata and more. Off-site SEO refers primarily to increasing authority from other websites and social media channels via backlinks and brand mentions.
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eCommerce SEO Services We Offer
Local SEO is a strategy which targets a specific geographic area. If you’re a business that only offers products or services within a certain radius, Local SEO may be right for you.
SEO Website Audits
When we perform a site audit, we dive deep into the structure of your site to discover opportunities to optimize your content and increase organic search visibility.
Links from other websites is one of the primary factors Google and other search engines take into account when determining rankings. Acquiring these links is one of the biggest challenges a marketer faces when performing SEO.
Mobile SEO Optimization
Over 50% of all web traffic is on mobile devices, and that number is expected to grow. Google has taken notice and if your website isn’t optimized for mobile devices, your organic traffic will suffer.
Technical SEO refers to changes you can make to a site’s code or structure to help search engine spiders crawl your site and index your content.
Content is the engine that powers SEO. Our team of copywriters, strategists, designers, and videographers can help ensure your content is high-quality and gets seen by your audience.
What Our Customers are Saying
SEO and PPC (pay-per-click) can both be effective for different purposes. Pay-per-click (PPC) is great for short-term, immediate results and SEO is more of a long-term strategy and has longer-lasting results.
However, if you invest only in PPC and when a lead goes to your website, if it isn’t optimized, their user experience may very well turn them off and not convert. Your site should be optimized before you start a PPC campaign.
PPC campaigns are very helpful. However, because it is proactive and you are putting your ad in front of the narrow audience sector your company has chosen. In contrast, with an SEO strategy, a more general audience has an easier time finding you.
Note on pricing: keep in mind that depending on the keywords you choose, your costs can be startling high with a PPC campaign, so choose the keywords you bid on wisely. SEO services are not free. However it will help the longevity of your website, which is vital to e-commerce businesses.
For your website to become the “go-to” site in your particular field or product is a any businesses’ dream, but this domain authority (relevance to specific keywords or industries) is grown organically and tough to establish.
At Optimum7 we do this through publishing quantities of valuable content, such as blog posts, videos and more, on a weekly basis.
Did you know you only have 2.5 seconds to impress a potential client before they will leave a website?
We answer potential clients’ questions immediately, clearly and in an easy-to-digest format.
Once we have built that big pool of valuable information, videos or entertainment for your website, your website will start to establish authority in your field.
Organic simply means it wasn’t paid for.
It can be as traditional and innocuous as getting traffic through a paid ad. Statistics will not reflect this as “organic traffic,” however, which is the desirable statistic when considering placing an ad on a site or sponsorship.
Entities can also purchase followers for their social media accounts, monetarily incentivize traffic to their site, etc. For various reasons, explained below, this is a less desirable practice.
To get organic traffic, followers and be found in an “organic search,” you should employ an SEO strategy.
SEO Services are not cheap. There are a lot of details and intricacies in delivering SEO services such as copywriting, authority building, conversion rate optimization and more.
Local SEO services should cost between $1,000 – $2,000 a month and national SEO services with more competitive terms should cost $2,500 – $20,000 a month based on resources necessary.
Average SEO services cost $5,000 per month. This cost will increase if you are in a competitive industry such as electronics, vaping, healthcare or similar.
In reality, most people ask the wrong question. The right question is “How much should I NOT spend on SEO monthly?”
You are wasting your money and resources if you spend less than $1,000 a month on SEO. An exclusive SEO strategy in USA costs an average of $5,000 a month. Copywriting, content structure and authority building (backlinking) should be included in this cost.
It all depends on how the service is executed. SEO is a long term strategy and should never be analyzed in under 6 months. However, logical KPIs and objectives should be set such as increase in organic traffic, keyword universe ranking and more.
If executed right, SEO can be a gold mine for businesses to increase revenue and bottom line.
SEO services is just like any other service. You might have a lawyer that you trust, or a doctor that you rely on. Ideally, you want to find a Digital Marketing Expert who makes sense and has your best interest at heart. An individual who does not BS you and tells you what you need to know, and not what you want to hear.
It’s a business decision! The only thing you cannot afford to do is lose the edge to your competitors.
Ecommerce SEO to Thrive.
No matter which way you go around it, you’ll need an eCommerce SEO strategy with specific know-how for your business to get visible and thrive. Start building your online authority now.