eCommerce Development

It’s estimated that eCommerce revenue will hit 500 billion dollars annually by 2018 in the U.S. alone! It doesn’t matter if you’re a small business or a large one, a new one or an old one. If you want a slice, you’re going to need to start selling your products online.

Yet every business is different and good advice can be hard to come by. There is no one-size-fits-all solution, which can mean a lot of confusion, indecision, and doubt for small and traditional businesses looking to make their first step into eCommerce.

But that’s what we’re here for! There are many factors you’ll need to consider as you transition to the digital world and we’ll help you sift through them all so you can feel confident that you’re offering your customers an enjoyable shopping experience while maximizing your profits.

There are hundreds of eCommerce platforms to choose from, and Optimum7 has years of experience successfully integrating them into our clients’ website. 

You’ll have the option of choosing from state-of-the-art platforms like Shopify, Bigcommerce, WooCommerce, Netsuite, Volusion,  Infusionsoft, Ecwid, Bigcartel, X-cart, Magento, 3DCart, Zencart, Virtuemart, Prestashop, Oscommerce, and Americommerce to name a few. These type of platforms have provided online businesses with the best optimization toward boosting our clients’ sales by at least 50 percent. Our talented team of programmers and marketers will consult you on all of the platforms that will best suit the needs of your online store and distribution department.

Chat with us about your website. Take action.

866-848-6072

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Our eCommerce Development Process

Listen

You know your business, we know eCommerce development. We can help tailor your eCommerce store to your business needs.

Plan

We create a detailed execution schedule and roadmap to your success. If you haven’t built a website yet, we’ll help you layout the structure of your site and choose the right platform for your business.

Development

Our in-house team works closely with you to create custom solutions that integrate with your current business processes to simplify your life and improve customer experience.

Testing

We test your website for potential UI/UX Optimization to further improve your customer’s experience.

Why Do eCommerce Businesses Need Development Services?

Operations and Logistics

When it comes to operations and logistics, there are many variables that come into play that may complicate the process.

How do you package your products for shipment? Do you keep an inventory or drop ship? How many shipping stations do you have? Do you use USPS, FedEx, UPS or DHL to ship? Do you use UPC codes or barcodes? What would happen if you suddenly had to process twice the number of orders you’re receiving now? Could you handle it? 

Nailing down essential elements like these will help keep your business functional and scalable.

Custom Functionalities

The majority of eCommerce platforms on the market are feature rich, but that doesn’t always mean they’re going to have that one feature your business relies on. 

You may have thousands of products that require multiple options. Maybe the way you package your items only allows you to sell in increments of five. Perhaps you sell custom products and want to allow your customers to upload their own images and resize/reposition them on the products of their choice. There are literally hundreds of functionalities that may need to be custom-built into your system. We’ll listen to your needs, learn about your business and customers, and find the best way to implement a custom solution that makes sense operationally and profitably.

Conversion Optimization

5 seconds. That’s the average attention span of an eCommerce buyer. It’s also how long you have to impress any potential customers that come to your site. Is your website turning visitors away? How high is the abandonment rate for your shopping cart? Do you know what elements you can change to improve your conversion rates? You can’t just guess and hope.

What you need to do will depend on the answers to questions like these: Can customers quickly find what they’re looking for? What are you doing to convince them to buy? Can they trust you? Are your prices attractive? Are your products easy to order? We’ll help you show visitors what they want to see so you can turn more of them into customers.

Advertising and Marketing

Unfortunately, a phenomenal design and easy-to-use shopping cart won’t automatically create an influx of sales. You’ve laid the groundwork, but now people need to know that your store exists and why that should matter to them. If you want to achieve your financial goals, you’re also going to have to consider how you’re marketing your products or services.

You know your business.
We know eCommerce.
Call us at
866-848-6072

eCommerce Development Services

eCommerce Replatforming

Are you stuck on an outdated eCommerce platform that is costing you customers? Migrating to a new eCommerce platforms is no simple task, but it can be worth the effort in the long run. Thankfully, we’ve performed hundreds of complex migrations from virtually all eCommerce Platforms to ensure the process is smooth and headache-free.

Mobile Responsiveness

Over 50% of all web traffic is on mobile devices. If your website isn’t mobile optimized, you risk missing out on half your total potential traffic. Our team incorporates best practices to make sure you make the most out of your mobile traffic.

Site Remodeling

Does your site look like it was built 15 years ago? If so, it may be time for an update. You want a clean, modern website that shows your audience that you care about their online experience.

Custom Functionalities

Is your site missing a certain feature or third-party integration that you can’t live without? If you can dream it, we can build it. We’ve built literally thousands of custom functionalities for websites to streamline their backend functions.

UI/UX Optimization

User Interface (UI) and User Experience (UX) are two crucial aspects of improving conversion rates. You want your audience to be able to find the information they need as clearly and effeciently as possible. 

Internet Marketing

So, you finally have a beautiful, optimized website… Now how is anyone supposed to find it? We are well adept in the art of SEO, PPC, Social Media, Marketing, Email Marketing, and pretty much every other digital marketing strategy!

FAQ

Building a good eCommerce website is a long and complicated process. Here is the simplified version of that process:

  1. Purchase a domain name. 
  2. Pick your product or niche.
  3. Obtain all the paperwork you need to become a legitimate business (vendor’s license, etc).
  4. Choose the right platform (we recommend BigCommerce or Shopify).
  5. Create your site taxonomy along with categories and products.
  6. Find a theme that matches your brand and vision.
  7.  Start building pages (Writing copy, adding visual media).
  8. Take your site live.

Which platform you choose depends largely on the size of your business, your budget, and the industry you’re in. Many of the world’s largest ecommerce sites are on their own custom platform. Additionally, industries such as gun sellers aren’t allowed on certain platforms, such as Shopify.

For small to midsized businesses, here are some of the platforms we recommend –

  1. Shopify
  2. BigCommerce
  3. WooCommerce

Let's Talk eCommerce Development

Reach out to us today and we’ll tell you how you can be better leveraging your eCommerce Website.

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