eCommerce Phone Order Tracking System

Are you having a hard time attributing phone orders to paid media campaigns? We can develop a system for your shopping cart platform to help you better attribute phone orders to paid media. The end goal of this functionality is to help you measure which advertising campaigns bring in the most ROI.

For companies who pay a pretty penny for paid media campaigns, sometimes it can be difficult to know when increased phone orders are because of the campaign or if it’s just a coincidence. Therefore, Optimum7 created a handy tool so companies can know once and for all what’s doing the trick.


The Phone Order Tracking System functionality from Optimum7 is for companies that run paid advertising campaigns and want to know if increased phone orders are the result of the campaigns.

Optimum7 can develop a system with an eCommerce company’s shopping cart platform that will help the business know when and when not to attribute over-the-phone orders to paid media campaigns. We do this by implementing a unique session ID for every visitor. When a customer calls to place an order, the sales representative will ask the person for his or her session ID. Then, the session ID is matched with Google Analytics and Google Analytics can measure whether customers found the website via organic search, paid advertisements, or social media. This functionality integrates all data from phone orders in an easy-to-read report.

The main benefit of this functionality is companies can easily know how successful their paid media campaigns are. For example, if phone orders increase, then it’s good to know if it’s because of the campaigns or completely unrelated. With this functionality, companies can know if their paid media campaigns are worth the money or ineffective.

With this functionality in place, companies can know how paid media campaigns affect phone orders. Without this functionality, it is nearly impossible to know if phone orders are directly correlated with paid media campaigns. Companies can see if their paid advertising is working and then decide if the campaigns are worth the money or not.

You can try the Phone Order Tracking System Functionality today. Simply call Optimum7 or fill out our online contact form and we’ll be in touch soon.


We can help you determine which functionality is best for Shopify, Bigcommerce, Volusion, VTEX, Magento, 3d Cart, Wordpress / WooCommerce, Opencart, Episerver, Oracle ATG and any Custom Cart.

Contact us today with any additional questions you may have about our functionalities.

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A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.