eCommerce Phone Order Tracking System

The Phone Order Tracking System functionality from Optimum7 is for companies that run paid advertising campaigns and want to know if increased phone orders are the result of the campaigns.

Optimum7 can develop a system with an eCommerce company’s shopping cart platform that will help the business know when and when not to attribute over-the-phone orders to paid media campaigns. We do this by implementing a unique session ID for every visitor. When a customer calls to place an order, the sales representative will ask the person for his or her session ID. Then, the session ID is matched with Google Analytics and Google Analytics can measure whether customers found the website via organic search, paid advertisements, or social media. This functionality integrates all data from phone orders in an easy-to-read report.

The main benefit of this functionality is companies can easily know how successful their paid media campaigns are. For example, if phone orders increase, then it’s good to know if it’s because of the campaigns or completely unrelated. With this functionality, companies can know if their paid media campaigns are worth the money or ineffective.

With this functionality in place, companies can know how paid media campaigns affect phone orders. Without this functionality, it is nearly impossible to know if phone orders are directly correlated with paid media campaigns. Companies can see if their paid advertising is working and then decide if the campaigns are worth the money or not.

You can try the Phone Order Tracking System Functionality today. Simply call Optimum7 or fill out our online contact form and we’ll be in touch soon.