Don’t miss out on sales because you don’t have a certain product in your inventory. The Back in Stock Notifications functionality sends users a friendly reminder when a product they want is back in stock. Users have the ability to opt-in in order to receive the reminder notifications. Once setup this functionality runs in the background by itself allowing you to focus on other aspects of your Ecommerce business.

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Back in Stock Notifications

Sometimes there’s a product that is in high demand and becomes sold out quickly. This can be a shocker for many consumers who are going to purchase an item that is sold out. Users can become frustrated and leave your website altogether. However, you can make things better with the Back In Stock Notification functionality which will automatically send an email to the customer telling them the product is now available.

Who is it for?

Typically, this can be used by any Ecommerce business, big or small, who want a way to retain customers whenever products are sold out.

What Does It Do?

The Back In Stock Notification functionality appears whenever a product has sold out. Customers will see a button with text saying “Email Me When Available” user will then have the option on clicking in and opting-in to receive a back in stock notification. When product stock quantity is updated on the backend an email will be sent out automatically to customers who opted in. Users receive an email with a buy button to make their purchase right there and then.

The button style and text can be customized to flow seamlessly with the theme of your website. If you choose, you may integrate it with Aweber, Mailchimp, Constant Contact or any other email provider for further marketing down the road.

Back in Stock Notifications Benefits

Bottom line your store will gain sales that would’ve otherwise been lost! By implementing it on your store you won’t leave your customers hanging in the air, and they will greatly appreciate an email reminder for a product they want.

This functionality will also let you measure which products consumers are subscribing to when they become sold out. This is important to know because it can help you make smart decisions when it comes to product inventory.

The Difference Back in Stock Notifications Makes

Simply put, not having this on your website you can expect customers to become frustrated and most likely not return to your website. By having it, you are telling your customers that you care and that you value their business. The best thing is that everything is automatic once it’s setup, it’ll run in the background without you lifting a finger!

Try it

Get in touch with Optimum7 today to learn more about the Back In Stock Notifications functionality.


We can help you determine which functionality is best for Shopify, Bigcommerce, Volusion, VTEX, Magento, 3d Cart, Wordpress / WooCommerce, Opencart, Episerver, Oracle ATG and any Custom Cart.

Contact us today with any additional questions you may have about our functionalities.

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