eCommerce Paid Search & PPC
Paid Search and Pay Per Click (PPC) marketing is a key factor of any company’s digital strategy.
When you type a term related to your industry into Google or another search engine, the first few highlighted results often paid to be there.
This is what Pay Per Click marketing and advertising looks like. When the ad at the top of the Search Engine Results Page (SERP) is clicked, money goes away from a set budget towards the ad platform.
Other brands in your industry can outshine yours, grabbing prime “digital real estate” and attention from consumers via their own PPC campaigns.
There are long-term strategies to getting attention online, but PPC is one of the fastest, most directly measurable methods.
You can drive web traffic where you need it virtually overnight. You may also track your conversions and assess the ROI of your marketing efforts. This helps you make data-driven decisions in the long term, and offers valuable insights about what interests your target market.
PPC & Paid Search Services
The Paid Search/PPC campaign process begins with setting your goals, and performing keyword research. Keyword research is an ongoing, endlessly updating practice throughout the lifespan of the ad campaign.
Keywords refer to words and phrases that people write when they need your services. Developing a list of these is a time consuming process, but it is essential to your campaign’s success. The results drive creative choices, and the phrasing and focus of the ads.
Let’s explore the elements of a successful PPC campaign.
Google Ads is one of the most common publishers of PPC content. Other paid search and PPC platforms include:
- LinkedIn Ads
- Facebook Ads
- Instagram Ads
Depending on your platform, your PPC’s campaign’s success will be determined by numerous factors, including but not limited to:
Your ads will be shown above related, relevant search results. Data and analytics combined with strong persuasive writing skills create effective PPC campaigns.
Once people click on the ad, the landing page must compel them to stay. The landing page must deliver whatever the ad promised people would find once they clicked on it.
Google scores PPC campaigns based on factors like landing page quality, relevance, and more. The better your score, the more ads you can get at a lower cost.
Goal Focused PPC Management
LinkedIn advertising is an excellent option for B2B business who want to promote themselves online. What makes LinkedIn so great is that users are already in a business mentality when they’re on the platform, allowing you to advertise in a non-intrusive way.
Video & YouTube Ads
A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.