The marketers work on SEO on a weekly basis for clients, the Optimum7 website, and SaaS and software companies. SEO is one of the most important things in marketing and running a business. This is because you generate lucrative leads and revenue. 1. Content Hierarchy What is content hierarchy and why is important? Your content […]
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If you’re in the eCommerce space as a business owner or agency providing services for marketing or PR, you know everyone’s trying to go 100% digital and eCommerce is a big part of this. Just look at the stocks of Amazon or any other public eCommerce company out there you’re going to see that they […]
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We work with a few marketing agencies. Usually, they’re not able to figure out the technical elements or the technical requirements for different projects or implementations. Then they need a partner like Optimum7. Technical Challenges for Marketing And PR Agencies What is the challenge for marketing agencies out there? If you’re a marketing agency, […]
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Before a business even thinks about hopping on one of those platforms, how much should they earn in annual revenue online? If your eCommerce store is now starting to generate between one to $2 million in revenue annually, consider moving to either BigCommerce Enterprise or Shopify Plus. Shopify Plus costs around $2,000 a month. Or […]
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We have all heard the buzzword ‘Keyword’ and most of us know what it is. Most of us don’t know what a huge impact the correct keywords can have on the amount of traffic your website receives. Properly chosen and utilized keywords are at the fundamental core for improved search engine rankings. Poorly chosen keywords can mean continued oblivion for a non-ranking website. At first glance, the process of picking keywords seems easy – they’re just words that are related to your site right? Not necessarily so. Learning what rules govern keyword selection and using select tools to analyze and choose words is imperative for the success of any website.
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Clients often ask, “Well, how much should I be spending on Facebook? Or how much should I be spending on Google? How much should I be spending on SEO?” This depends on your existing brand, what stage you’re at as a company, whether you’re a startup or established. Where to Invest Marketing Budget on New […]
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Optimum7 receives approximately two to three hundred requests monthly for platform migration, additional features or functionality to maximize conversions, and the eCommerce bottom line. The marketers have to often discuss pricing with prospects because their concern is the expensive rates. They want to get a better deal. With eCommerce migration, however, the high price is […]
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Layoffs for Oracle Commerce Cloud developers have been shocking for experienced workers and users of the system. The former and awesome ATG Platform is downsizing their developer teams because Oracle Commerce Cloud is currently not meeting its goals. The remaining team members are looking to leave the situation because they also do not want to […]
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Many business and e-commerce owners see conversion rate optimization as a one-time project. A client or prospect comes and says, “Here’s my e-commerce site. I’m earning six million dollars in revenue right now. Fifty percent of my traffic comes from organic Google. twenty percent from Facebook, twenty percent from YouTube, and ten percent from affiliates. […]
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Thanks to COVID, B2B businesses have gone digital, from large corporations to small businesses. If you are running a B2B business and you want to add e-commerce capabilities, you need these features and functionalities. Developments & Trends in B2B eCommerce Technology What are the changes that you’re seeing in the industry right now? What […]
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