COVID-related shutdowns started in March 2020. Since then businesses have scrambled to go online. Obviously, B2B businesses are taking a long time to make the transition. This can lead to opportunity costs and losses. B2B Sellers Must Go Digital What is the opportunity in 2021? If you are a B2B business and if you […]
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Many manufacturing, industrial, or machinery B2B businesses are setting up online stores. Thanks to recent events, they have to go remote. That means updating their website. Whether you are B2B or B2C, customers are now online. A huge B2B eCommerce movement has taken over. These companies are used to working in a specific manner: running […]
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Multiple customers have variant products. They always encounter the same issue when they’re trying to run these Google Shopping campaigns. Pricing For Product Variants What is variant product pricing? Suppose you have an eCommerce site on BigCommerce, Volusion, or Shopify. They show product options the same way. You sell a jacket with three sizes: small, […]
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Google in July 2020 released a report regarding consumer behavior. Alistair Rennie and Jonny Protheroe outline how decision-making has become “messier” in their words. This is due to eCommerce growing, and more consumers using computers and mobile devices to make purchases. The internet has turned online shopping into a free-for-all frontier. Customers are more likely […]
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Clients and prospects often ask about design: “Should I do a template or custom design? I don’t have my brand guidelines. Should I redesign my site or redo my brand? In your opinion, for an eCommerce business, when does it make sense to do a full scope redesign? Identify what type of eCommerce store you […]
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Many eCommerce businesses were not prepared for the COVID-19 pandemic. They were still operating out of their warehouses and manually stocking products, only to suddenly encounter a shortage of warehouse employees. Certain states mandated shutdowns for citizen’s safety, and many of these lockdowns are still ongoing. Despite this logistical nightmare, the demand was still […]
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You need an SEO marketing audit and a full marketing strategy for your online store. Prospects and clients will come to the team to ask about functionality or their metrics. Developers often see that they don’t have a real marketing strategy and the lowest-hanging fruit with their website or SEO. They then try to guide […]
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Ninety percent of Optimum7’s clients are eCommerce businesses. They need content marketing strategies with these clients, because SEO will earn them revenue. Experience has taught the developers this fact: most eCommerce sites with their main URLs and homepage will get all the backlinks, authority, brand mentions, media mentions, and sub pages. Their deep pages will […]
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The Optimum7 members deal with eCommerce businesses as well as some lead generation businesses. Some service-based lead generation. That’s because there’s a lot of overlap when it comes to organic visibility. The team also develops custom functionality for service-based businesses. Clients report, “We’re having issues with our conversion funnels.” They then require assistance. Usually […]
Read More ›If your e-commerce customers cannot find what they’re looking for on your website, it’s going to kill your conversion rates. In fact, 41% of online shoppers will buy elsewhere if a website has a poorly designed menu. 30% of consumers will leave an eCommerce site if the search capabilities are too basic. That’s why every […]
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