Internet Marketing & Technology Blog

October 21, 2019 by Duran Inci

How a Magecart Attack Works and How Volusion Was Hacked

Magecart attacks are getting too common. Nobody really has the answers and large companies and systems are getting hacked weekly now. Here’s our recap of how Magecart attacks work. What Happened? Hackers were able to compromise Volusion’s Google Cloud environment and load malicious skimmer code onto more than 6,500 customer sites. The cloud-based e-commerce platform […]

How to Market a Conference, Convention, Trade Show or Event with a Planned Strategy

If you are doing any kind of trade show, conference, local event or experiential marketing, this is for you. Ideas for Marketing a Conference Event Successfully Prepare Your Marketing Campaign Local and national events have started to take a lot of traction because learning is a big part of what's happening in the business industry [...] Read More ›

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Common Project Management Mistakes and Solutions

October 9, 2019 by Duran Inci

Project Management for Integrated Marketing, Ecommerce and Custom Software Development

Setting Up Your Project Management System for Success When it comes to executing these marketing strategies, we have clients who are doing 10 million, 20 million, $30 million annually, and they have multiple mediums that they need to advertise on. You need graphics, you need video, you need specific executions, you need specific tasks, they [...] Read More ›

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October 7, 2019 by Duran Inci

eCommerce Data Migration for Enterprise Level Companies (Over One Million SKUs)

Challenges of a Large Data Migration with Millions of SKUs Today we're going to be talking about migrating an eCommerce store that has over a million-plus SKUs. We've done tons of eCommerce migrations moving from BigCommerce to Shopify or Volusion to BigCommerce. eCommerce Migration: The Difference With Million-Plus SKUs What makes the difference? Having over [...] Read More ›

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September 30, 2019 by Duran Inci

Faceted Search For Ecommerce; BigCommerce, Volusion, Shopify, 3DCart and Magento

If your e-commerce customers cannot find what they’re looking for on your website, it’s going to kill your conversion rates. In fact, 41% of online shoppers will buy elsewhere if a website has a poorly designed menu. 30% of consumers will leave an eCommerce site if the search capabilities are too basic. That’s why every […]

How Much Should Website Design and Redesign Projects Cost?

Does Your Website Need a Redesign? We get this question a lot from our clients and most of the questions revolve around how much web design costs. If we really need to do a redesign, if we can take an existing template and use that, what type of design do I need to do for [...] Read More ›

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September 20, 2019 by Duran Inci

How Does SEO Work ; SEO Basics and How it Works

SEO is short for “Search Engine Optimization”, which is the on-going process of improving the visibility and ranking of a website or web page in the organic search engine results presented in Google and other search engines. A complex algorithm determines how search engines list the results for any given search term or phrase. Though [...] Read More ›

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September 18, 2019 by Duran Inci

SEO Checklist for Brand New Websites

Setting Up Your Site’s URL Structure and Plugins for SEO Success 1. Have A Clean URL Structure. What does that mean? Make sure that your URLs are nice and short, have your keywords in there, and don't list dates. Sometimes I know if you're using WordPress, one of the defaults may be to have the [...] Read More ›

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September 4, 2019 by Duran Inci

How to Choose the Best eCommerce Platform for Your Online Business

The Importance of Choosing the Right eCommerce Platform When you are an eCommerce owner, you need to decide which platform will become your storefront. You can go with a hosted cart like BigCommerce, Shopify, Volusion, 3dcart, or Miva. If you prefer more control, there are open-source solutions like Magento or X-Cart or WooCommerce. Or if [...] Read More ›

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August 28, 2019 by Duran Inci

How to do SEO and Content Marketing for eCommerce Websites and Brands

E-Commerce SEO is especially important for us. At Optimum7 we're very eCommerce-heavy with our consulting. I would say that probably 55% of our clients are eCommerce businesses. We consider an updated strategy essential to perfect content marketing and search engine optimization for eCommerce. Biggest SEO Challenges for eCommerce Brands Any eCommerce business owner needs to [...] Read More ›

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Our Blog

How a Magecart Attack Works and How Volusion Was Hacked

How to Market a Conference, Convention, Trade Show or Event with a Planned Strategy

Project Management for Integrated Marketing, Ecommerce and Custom Software Development

eCommerce Data Migration for Enterprise Level Companies (Over One Million SKUs)

Faceted Search For Ecommerce; BigCommerce, Volusion, Shopify, 3DCart and Magento

How Much Should Website Design and Redesign Projects Cost?

How Does SEO Work ; SEO Basics and How it Works

SEO Checklist for Brand New Websites

How to Choose the Best eCommerce Platform for Your Online Business

How to do SEO and Content Marketing for eCommerce Websites and Brands

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