Hello everybody. Welcome to Surge. This week we will talk about marketing for eCommerce and technology startups. Types Of Startups In our world, there are three types of startups. The first type is everybody’s favorite, it’s a technology company; it’s a unicorn. Everybody’s looking for unicorns. You invest $100,000 and you get back $5 million. […]
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Hello everybody and welcome to Surge. This week we will talk about e-commerce email funnels. This topic is extremely important; when a prospect or a client comes to us, we always like to look at the lowest hanging fruit: “Where can we make the most amount of impact at the shortest amount of time?” Email […]
Read More ›Hello everybody. Welcome to Surge. This week we will talk about eCommerce performance marketing. Our clients, as well as prospects, have asked often about this. You don’t really want to pay for marketing. If your budget ranges from $5,000 to $10,000 a month, that adds up and can eat into growing profits. Ideally, you want […]
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This week we will talk about something very, very interesting and for us nerds out there, very exciting. We’re going to talk about credit card encryption and tokens. The reason that this is important is there are a lot of eCommerce sites out there where over 50, 60 70% of the revenue comes from reoccurring […]
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Since we literally have received hundreds of emails and inquiries on this subject, we wanted to address it once and for all. Here are the top 5 reasons to outsource internet marketing for a small or a medium size business.
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Welcome to Surge, this week we will talk about how to conduct an eCommerce SEO and content audit respectively. These audits are actually different. We’ve had clients in the past few months who have tens of thousands of products. They came to us and we migrated them. They have good visibility, but they have never […]
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Hello everybody. Welcome to Surge. This week we will talk about the actual trends in 2020 and what you need to do to differentiate your eCommerce business. Top 3 eCommerce Industry Trends in 2020: Online Branding, Omnichannel Marketing, and Nurturing Your Customers It’s very hard to make predictions for the new year. But we speak […]
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Online business owners must have measurable objectives and goals. Achieving operational objectives through the use of Integrated Internet Marketing is only possible if the efforts are targeted, measurable and adaptable. When properly implemented, an SEO (Search Engine Optimization) plan drives targeted traffic to a website, converts prospective clients into paying customers and can creates years of repeat customers. By measuring, analyzing and improving integrated marketing efforts, these objectives can be met and exceeded.
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Welcome to Surge. This week we will talk about different ways to analyze your eCommerce business and how well you did in 2019. Some of this has to do with profitability or operations. When we look at our clients’ metrics for an entire year, we look at specific executions and we look at specific […]
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This week we’re going to be talking about the difference between B2B and B2C content as it pertains to e-commerce. We get this a lot because we have clients that are strictly B2B, strictly B2C, and some that do both. Often we find ourselves writing a piece of content for them because, again, we’ve done […]
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