This week we will talk about increasing conversion rates on e-commerce sites. This is one of the questions we get the most: “What else can I do?” Quite a lot, actually. Many e-commerce business owners do not realize that money is right there. They don’t need more traffic, visibility or observers if they just pay […]
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This week we will talk about how to start an eCommerce business. We get this question a lot. Obviously at Optimum7, we work on growing eCommerce businesses. There are a lot of people, a lot of investors who want to take the plunge. When we talk about starting an eCommerce business, we have to […]
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This week we will talk about one of our most popular topics, which is how to compete with Amazon. Amazon is a billion-dollar company. There are other billion-dollar companies, such as Sears, Home Depot, Wayfair, jet.com, and Walmart. You as an eCommerce owner might be competing with them on a daily basis. Online Stores […]
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The pet industry is booming. As a business owner with an e-commerce store, there has never been a better opportunity to take advantage of these trends. 67% of households in the United States own a pet. That’s 85 million families. The population of pet owners has been growing at a steady rate for the last […]
Read More ›Online business owners must have measurable objectives and goals. Achieving operational objectives through the use of Integrated Internet Marketing is only possible if the efforts are targeted, measurable and adaptable. When properly implemented, an SEO (Search Engine Optimization) plan drives targeted traffic to a website, converts prospective clients into paying customers and can creates years of repeat customers. By measuring, analyzing and improving integrated marketing efforts, these objectives can be met and exceeded.
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This week we will talk about getting e-commerce sales from Facebook and Instagram, and this is a topic that comes up often. We mostly work with clients who are earning more than two to three million dollars annually from e-commerce sales. The Next Level of Digital Marketing At Optimum7 we are e-commerce heavy. When clients […]
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Magecart attacks are getting too common. Nobody really has the answers and large companies and systems are getting hacked weekly now. Here’s our recap of how Magecart attacks work. What Happened? Hackers were able to compromise Volusion’s Google Cloud environment and load malicious skimmer code onto more than 6,500 customer sites. The cloud-based e-commerce platform […]
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