Google’s algorithm is always changing and updating. So is search intent. The way that users are searching for products online is constantly changing. How to Prioritize SEO Efforts in 2021 How do these factors affect your SEO strategy in 2021? Focus less on the traditional SEO elements like putting keywords in headers and reaching X […]
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Agencies, friends, and partners ask about scaling. Sales and marketing can work together for any agency — SEO, paid search, PR, and more — to assist with growing the whole. The process is straightforward. The team puts a high volume of content out there while also doing a paid advertising campaign on Facebook, Google, or […]
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Top funnel marketing is a necessity. You then guide the consumer’s purchasing journey to a conversion or purchase. Optimum7 marketers use Facebook for the top funnel and can explain how to sell eCommerce products using videos on the social media platform. Videos on Facebook and Youtube are relatively cheap forms of advertisements with the potential […]
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Many e-commerce websites leave a lot of opportunity on the table by not using “transactional long-tail queries.” An example of a “transactional long-tail query” might be something like “men’s slim-fit white dress shirt.” Web owners struggle to rank for these because, quite simply, many CMS’s just aren’t set up to deal with something called “faceted […]
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Building partnerships allow you to specialize and optimize your current competitive advantage. With marketing, different fields and practices exist, which demand different uses of time. The Optimum7 marketers are good at structure, backend, code, and customized e-commerce strategies. They don’t do PR, or earned media. Partners can help with that. Elements of Successful Agency Partnerships […]
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Mergers and acquisitions in eCommerce are strategies to gain a higher market share and reduce those from competing firms. Corporation giants have engaged in acquiring businesses or merging with rivals to achieve this goal. eCommerce companies can do the same, with smaller economies of scale. The most recent example of such an acquisition — as […]
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Parallax scrolling is when the website layout sees the web page’s background moving slower to the foreground, creating a 3D effect as you scroll. Used sparingly it can provide a nice, subtle element of depth that results in a unique and memorable website. Around its online debut in 2011, the parallax scrolling effect made waves […]
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Every retailer of nonessential products is remote thanks to the pandemic. Every business needs to go one hundred percent digital. With any kind of tobacco or restricted products, advertising online is harder. Why? Because Facebook will not allow it. Google AdWords will not allow it. Most marketplaces will not allow it. It’s very difficult. Along […]
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COVID-related shutdowns started in March 2020. Since then businesses have scrambled to go online. Obviously, B2B businesses are taking a long time to make the transition. This can lead to opportunity costs and losses. B2B Sellers Must Go Digital What is the opportunity in 2021? If you are a B2B business and if you […]
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