Our Blog

In this Surge Session, we cover the topic of video branding and what you can do as a small business or an e-commerce business to increase your conversions and your visibility through video marketing. Our CEO, Duran Inci, is joined by our Director of Marketing, Joseph Hassun. Why Video Branding is Important for a Small [...] Read More ›

In this Surge Session, we talk about eCommerce custom functionality and the applications that you can get out of an eCommerce app store. Our Director of Marketing, Joseph Hassun, is joined by Marketing Specialist, Ohad Yarel, and Head of Development, Yeslandi Perez. Pros and Cons of eCommerce Applications from the App Store   We begin [...] Read More ›

In this Surge Session, we talk about full marketing strategy audits. We discuss how to perform a full marketing audit for your website including the components of your marketing strategy you should be looking at and how to improve productivity from your efforts. Our CEO Duran Inci is joined by our Director of Marketing, Joseph [...] Read More ›

In this Surge Session, we talk about how to choose the right CRM (Customer Relationship Management) software to use for your business and what to look for in a CRM. We look at the top CRM vendors and give tips on how to use it to improve your sales cycle. Our CEO Duran Inci is [...] Read More ›

In this Surge Session, we will be talking about how to properly track and attribute eCommerce phone order campaigns and which tools we recommend for evaluating a multi-channel attribution model. Our CEO Duran Inci is joined by our Director of Marketing, Joseph Hassun. Tools to Evaluate, Track, and Attribute eCommerce Phone Orders   A lot [...] Read More ›

In this Surge Session, we discuss how to perform mass email marketing and cold outreach lead generation while avoiding the spam boxes, as well as how to write bulk sequences that get responses from your prospects. Our CEO Duran Inci is joined by our Director of Marketing, Joseph Hassun, and Marketing Specialist, Carlo Ricordi. Is [...] Read More ›

In this Surge Session, we discuss ecommerce conversions. We talk about features, functionalities, and apps that you can use to help increase your conversions. We also go over which conversion optimization tools for B2C ecommerce and B2B lead generation we recommend as well as the best CRO metrics to optimize your website. Our Marketing Director, [...] Read More ›

Technical SEO for beginners can seem like a big undertaking, but there are simple strategies you don’t need advanced programming knowledge to perform. In this Surge Session, we discuss the definition of technical SEO and answer some common questions. We go into some detail in terms of some of the misconceptions regarding technical SEO as well [...] Read More ›