Why Do You Need A Development Partner If You Are A Marketing Agency?

 We work with a few marketing agencies. Usually, they’re not able to figure out the technical elements or the technical requirements for different projects or implementations. Then they need a partner like Optimum7. Technical Challenges for Marketing And PR Agencies What is the challenge for marketing agencies out there? If you’re a marketing agency, […]

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How to Choose the Right Keywords for SEO

How To Choose The Right Keywords For SEO (eCommerce Edition)

We have all heard the buzzword ‘Keyword’ and most of us know what it is. Most of us don’t know what a huge impact the correct keywords can have on the amount of traffic your website receives. Properly chosen and utilized keywords are at the fundamental core for improved search engine rankings. Poorly chosen keywords can mean continued oblivion for a non-ranking website. At first glance, the process of picking keywords seems easy – they’re just words that are related to your site right? Not necessarily so. Learning what rules govern keyword selection and using select tools to analyze and choose words is imperative for the success of any website.

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How Much Does an eCommerce Platform Migration Cost?

Optimum7 receives approximately two to three hundred requests monthly for platform migration, additional features or functionality to maximize conversions, and the eCommerce bottom line. The marketers have to often discuss pricing with prospects because their concern is the expensive rates. They want to get a better deal. With eCommerce migration, however, the high price is […]

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Oracle Commerce

Oracle Commerce Cloud Layoffs of Developers; Migration and Options in Enterprise E-Commerce

Layoffs for Oracle Commerce Cloud developers have been shocking for experienced workers and users of the system. The former and awesome ATG Platform is downsizing their developer teams because Oracle Commerce Cloud is currently not meeting its goals. The remaining team members are looking to leave the situation because they also do not want to […]

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Why Should Conversion Rate Optimization (CRO) be Done on a Monthly Basis?

Many business and e-commerce owners see conversion rate optimization as a one-time project. A client or prospect comes and says, “Here’s my e-commerce site. I’m earning six million dollars in revenue right now. Fifty percent of my traffic comes from organic Google. twenty percent from Facebook, twenty percent from YouTube, and ten percent from affiliates. […]

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