Clients often ask, “Well, how much should I be spending on Facebook? Or how much should I be spending on Google? How much should I be spending on SEO?” This depends on your existing brand, what stage you’re at as a company, whether you’re a startup or established. Where to Invest Marketing Budget on New […]
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Optimum7 receives approximately two to three hundred requests monthly for platform migration, additional features or functionality to maximize conversions, and the eCommerce bottom line. The marketers have to often discuss pricing with prospects because their concern is the expensive rates. They want to get a better deal. With eCommerce migration, however, the high price is […]
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Layoffs for Oracle Commerce Cloud developers have been shocking for experienced workers and users of the system. The former and awesome ATG Platform is downsizing their developer teams because Oracle Commerce Cloud is currently not meeting its goals. The remaining team members are looking to leave the situation because they also do not want to […]
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Many business and e-commerce owners see conversion rate optimization as a one-time project. A client or prospect comes and says, “Here’s my e-commerce site. I’m earning six million dollars in revenue right now. Fifty percent of my traffic comes from organic Google. twenty percent from Facebook, twenty percent from YouTube, and ten percent from affiliates. […]
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Thanks to COVID, B2B businesses have gone digital, from large corporations to small businesses. If you are running a B2B business and you want to add e-commerce capabilities, you need these features and functionalities. Developments & Trends in B2B eCommerce Technology What are the changes that you’re seeing in the industry right now? What […]
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Many eCommerce businesses admit, “I’m having a difficult time selling products online.” The Optimum7 marketers take a look at their site and we see that they have a pretty high price point product, from furniture to jewelry. They typically see that these individuals who have an average price point of over a thousand dollars […]
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At Optimum7, ninety to ninety-five percent of business operations are eCommerce. Fortune 100 companies and larger international operations send requests to the marketers about going digital thanks to COVID-19’s financial impact. Challenges of Operating in a Global eCommerce Market When we talk about international e-commerce in emerging markets, what are some of the challenges that […]
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Volusion seems to have filed for bankruptcy in Texas on July 29. This has some implications for Volusion users. Optimum7 wanted to cover what this means for you if you’re on Volusion and what this means for you if you are not on Volusion and are on a different system. (Volusion Migration) If you are […]
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UPDATE 07/28/2020 Volusion seems to have filed for Chapter 11 Bankruptcy. Get details here and here. For details on Volusion functionality, features, migration and other similar platforms, read below. For migration options, click here. ==== Does your company use Volusion as an ecommerce platform? If so, you probably know half of what I am about […]
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eCommerce remarketing involves targeting customers who have made a purchase. Many tools will help you with this venture, and Optimum7 can recommend those tailored for eCommerce specifically. The Importance of Remarketing & Retargeting for eCommerce Businesses in 2020 Why is remarketing so important for eCommerce? With digital marketing, there are two ways you can really […]
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