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Volusion seems to have filed for bankruptcy in Texas on July 29. This has some implications for Volusion users. Optimum7 wanted to cover what this means for you if you’re on Volusion and what this means for you if you are not on Volusion and are on a different system. (Volusion Migration) The Volusion Review […]

eCommerce remarketing involves targeting customers who have made a purchase. Many tools will help you with this venture, and Optimum7 can recommend those tailored for eCommerce specifically. The Importance of Remarketing & Retargeting for eCommerce Businesses in 2020 Why is remarketing so important for eCommerce? With digital marketing, there are two ways you can really […]

Many people want to build an e-commerce business online. That journey is not easy, especially for apparel. It’s incredibly competitive and you have to go through a specific path to get the right kind of product out there in the marketplace. Ninety percent of Optimum7’s clients are e-commerce; twenty percent of those are apparel brands. […]

The COVID-19 pandemic has created an incredible demand for online shopping and eCommerce products. Entrepreneurs across the globe are now looking to create and sell new and innovative products online. In this week’s Surge Session, we will be discussing how to create a product prototype, which is the first step in creating and selling a […]

When businesses start to gain an audience, they may find that thanks to the COVID-19 pandemic, they cannot get inventory easily. With high demand and sales increasing, they have trouble restocking with new products in their warehouses. Production has shut down in many factories and facilities; this is good for public safety but not for […]

For the past ten years, Optimum7 has consulted with many companies like Intel, Dr. Pepper, and Dior Latin America. For publicly traded companies, their e-commerce operations are not their primary concern. Thanks to the COVID-19 pandemic, they are looking into building their operation to allow for digital sales, such as using Amazon as a platform. […]

In today’s world, many eCommerce businesses are using conditional dynamic product pages with custom child products and dynamic pricing. These terms refer to selling a customized product. Users receive relevant prices and checkout options based on what they select. However, the pricing dynamically changes based on what they’re selling. Examples include companies that do personalized […]

In the age of mega chains, there are still thousands of local businesses selling alcohol and liquor, and now more than ever they need to offer pickup and delivery functionalities to reach more customers. Thanks to the pandemic and a lack of universal precautions, people are more careful when going to stores – or they […]

Optimum7 has completed roughly ninety projects over the past six months involving conversion optimization for product pages and category pages. Many commerce owners ask, “Do I need the redesign?” They are looking at a redesign or repurposing a product page to attract more customers. Despite the financial goal, they’re not really making these decisions based […]