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Optimum7 has completed roughly ninety projects over the past six months involving conversion optimization for product pages and category pages. Many commerce owners ask, “Do I need the redesign?” They are looking at a redesign or repurposing a product page to attract more customers. Despite the financial goal, they’re not really making these decisions based […]

The COVID pandemic has caused ample financial and social worry. Business owners started panicking around the end of February because of the impending death toll, lack of vaccine, low medical supplies, and subsequent economic panic. Locals are responding the way they do to hurricanes. When a Category 1 storm approaches the cities, people load up […]

Thanks to the COVID-19 pandemic, eCommerce business owners are getting requests to handle customers splitting payments, using an installment plan, or paying over time. These systems include BigCommerce, Shopify, Volusion, and 3DCart. Over the past month, we’ve received around twenty requests from eCommerce websites trying to install pay over time, pay with multiple cards or […]

We usually talk about the front end side of things in E-commerce. These involve platforms, receiving orders, marketing, and different types of functionalities to increase conversion rates. The back end of eCommerce, however, involves warehousing operations, the supply chain, and logistics. Optimizing Your Warehouse Setup Choosing your warehouse setup and inventory management system means selecting […]

 Many eCommerce businesses were not prepared for the COVID-19 pandemic. They were still operating out of their warehouses and manually stocking products, only to suddenly encounter a shortage of warehouse employees. Certain states mandated shutdowns for citizen’s safety, and many of these lockdowns are still ongoing. Despite this logistical nightmare, the demand was still […]

While the national and international economies are not feeling the effects of a recession yet, they will in as soon as a few months or even weeks. Many restaurants, retail businesses, and department stores are filing for bankruptcy. That is why you need to maximize your B2B leads during a recession to adjust for the […]

When implementing faceted searches, tools such as the Algolia database will provide the framework and infrastructure that you need. They will allow users to narrow results as they search for products while providing a reasonable number of matches.  Leveraging Advanced Faceted Search for eCommerce Conversions Why is a faceted search an important eCommerce functionality? […]

As the coronavirus pandemic grips the world, the vast majority of businesses are working hard to adjust their strategies. For example, we have a weekly eCommerce podcast, Surge, which we are now recording remotely over Zoom to maintain guidelines on social distancing. Ask any business and they’ll give you a myriad of answers on how […]