Internet Marketing by Industry
In today’s digital world, every industry can benefit from having a strong online presence and a targeted digital marketing strategy. Optimum7 has worked with a wide-range of industries from large-scale industrial manufacturing plants, to award winning international universities, to small businesses in niche markets. Of course, the list below is not completely comprehensive. If you don’t see your industry below, it doesn’t mean we don’t have experience in that field or can’t form a fully-developed strategy for your business.
Generally speaking, Internet Marketing is an umbrella term used to describe techniques and tactics that generate leads and drive sales through online platforms.
The truth is, Internet Marketing is much more complicated. Internet marketing involves an entire system of strategies and resources working together to achieve a common goal.
For example, let’s say you’re in the market for a new pair of red shoes. You search for red shoes on Google and see a shopping ad or maybe you click one of the first three results. The website is clean, responsive, and easy to navigate, but you decide not to make a purchase yet. Later on, you see an ad on social media for that same pair of shoes you were considering and decide to go back to the website to do more research. You sign up for their newsletter and get an email with a coupon for 10% off your purchase. Finally, you’re ready to make a purchase.
What made the sale? Was it the high placement on Google search? Was it the shopping ad you saw on search results? Was it the easy-to-use website? Was it the social media that got you? The coupon you received from email marketing?
More likely than not, it wasn’t just one factor alone that ultimately pushed the consumer to make a purchase. If a website is clunky or off-putting, the audience may leave for cleaner site. If the marketing isn’t done properly, how can they find your site?
This is why internet marketing must be done strategically on a goal-basis rather than just a task-basis. You have to move the customer through a pipeline which includes:
The short (and unsatisfying) answer is, it depends! Outsourced online marketing costs typically fall into a range based on time of a contractual engagement and size of the client and its needs.
Online marketing can cost as much or as little as you want it to. This will depend on several factors, such as the size of your company, strategy, campaigns, and budget.
Internet marketing doesn’t need to be expensive. There are lots of strategies, like blogging, that won’t cost you anything at all.
Paid campaigns, however, offer a much higher return on your investment if you can run them properly.
The important question is, “What (return) does digital marketing give me for the cost?”
Optimum7 is an internet technology company with a wide array of services including (but not limited to):
- Search Engine Optimization (SEO)
- Web Design
- Custom Programming
- Software Development
- Business Consultation
- Ecommerce Development
- Sponsored Search (PPC)
- Email Marketing
- Social Media Marketing
- Video Production
At Optimum7, we treat your business as if it were our own. We won’t waste time with pointless busy work, we want to work alongside you to make valuable changes that improve and grow your business. We are content-creators, strategists, designers and developers who are passionate about our work and care about getting results above everything else. You can pay for a service, but you cannot buy the dedication, leadership or passion we provide.
Results We've Generated
Looking to Expand Your Business Online?
It’s important to remember that your digital strategy needs to be agile and able to adapt quickly to new technologies, trends, and services. At Optimum 7 we have all the expertise and personnel ready to get you started.