Surge Session

B2B Lead Generation Using Cold Email Outreach

If you own a B2B business, lead generation can be a stress-inducing aspect of your operations. Fortunately, there are a few options for reaching out to potential clients.  5 Most Common B2B Lead Generation Techniques 1. Attract Inbound Leads Organically To attract inbound leads organically, your website must be visible on SERPs. This means that […]

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BigCommerce’s Acquisition of Feedonomics and the Mercado Libre Integration Opportunity

In July 2021, BigCommerce acquired the data aggregation SaaS company Feedonomics in an asset purchase transaction. (BigCommerce acquired Feedonomics for approximately $145 million. Approximately $80 million cash paid, while the remainder will be made with anniversary payments partially.) Like GoDataFeed, Feedonomics consolidates information about your products, allows you to manage sellers’ ad data, and optimizes […]

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How to Trust an E-Commerce Marketing Agency

Prospects often come and say, “We’ve been burned before; we’ve had problems with our previous agency, eCommerce marketing agency, or developers. Most eCommerce marketing agencies made promises they couldn’t keep.” and the results of a decision like this always come to the same place. Prospects can arrive from inbound leads or an outreach process with […]

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Customizing BigCommerce Templates To Maximize Conversions

Custom Bigcommerce Template and Theme Design

Optimum7 has completed roughly ninety projects over the past six months involving conversion optimization for product pages and category pages. Many commerce owners ask, “Do I need the redesign?” They are looking at a redesign or repurposing a product page to attract more customers. Despite the financial goal, they’re not really making these decisions based […]

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BigCommerce SEO And Content Marketing Strategies

Optimum7 is an Elite Certified partner with BigCommerce. With an extensive portfolio of clients, the team does dev, planning, strategy, and marketing. SEO has a high revenue potential; it will keep exponentially increasing in relevance. If you invest in SEO correctly, building content hierarchy and structure, your business will earn millions of revenue dollars. Some […]

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Hosted eCommerce Solutions Vs. Open-Source eCommerce Platforms (Headless)

There are many new eCommerce solutions and platforms that are popping up. These technologies include open-source solutions, headless solutions as well as some hosted enterprise systems. The reason that we see many new solutions is that eCommerce Businesses are looking for specific solutions to operational and scalability challenges. Limitations with product options, limitations with direct […]

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Email Marketing For eCommerce Websites: BigCommerce, Shopify and Magento

The iOS update is squeezing everybody. It is strangling formerly good CPAs and conversions. A majority of that has died out for eCommerce businesses because our targeting capabilities are affected. Thanks to the update, a handful of different sources remain regarding traffic and conversions for eCommerce. Email marketing remains a viable option for getting conversions. […]

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