Surge Session

If you own a B2B business, lead generation can be a stress-inducing aspect of your operations. Fortunately, there are a few options for reaching out to potential clients.  5 Most Common B2B Lead Generation Techniques 1. Attract Inbound Leads Organically To attract inbound leads organically, your website must be visible on SERPs. This means that […]

In July 2021, BigCommerce acquired the data aggregation SaaS company Feedonomics in an asset purchase transaction. (BigCommerce acquired Feedonomics for approximately $145 million. Approximately $80 million cash paid, while the remainder will be made with anniversary payments partially.) Like GoDataFeed, Feedonomics consolidates information about your products, allows you to manage sellers’ ad data, and optimizes […]

Prospects often come and say, “We’ve been burned before; we’ve had problems with our previous agency, eCommerce marketing agency, or developers. Most eCommerce marketing agencies made promises they couldn’t keep.” and the results of a decision like this always come to the same place. Prospects can arrive from inbound leads or an outreach process with […]

Every retailer of nonessential products is remote thanks to the pandemic. Every business needs to go one hundred percent digital. With any kind of tobacco or restricted products, advertising online is harder. Why? Because Facebook will not allow it. Google AdWords will not allow it. Most marketplaces will not allow it. It’s very difficult. Along […]

Optimum7 has completed roughly ninety projects over the past six months involving conversion optimization for product pages and category pages. Many commerce owners ask, “Do I need the redesign?” They are looking at a redesign or repurposing a product page to attract more customers. Despite the financial goal, they’re not really making these decisions based […]

Optimum7 is an Elite Certified partner with BigCommerce. With an extensive portfolio of clients, the team does dev, planning, strategy, and marketing. SEO has a high revenue potential; it will keep exponentially increasing in relevance. If you invest in SEO correctly, building content hierarchy and structure, your business will earn millions of revenue dollars. Some […]

We’ve been seeing a lot of metrics from our SEO clients and there are some concerning things that are happening with Shopify. Currently, Shopify is the largest platform, and clients can still earn revenue. From a technical SEO standpoint, there are some challenges now with Shopify. They have grown without scaling. Primarily with the hosted […]

There are many new eCommerce solutions and platforms that are popping up. These technologies include open-source solutions, headless solutions as well as some hosted enterprise systems. The reason that we see many new solutions is that eCommerce Businesses are looking for specific solutions to operational and scalability challenges. Limitations with product options, limitations with direct […]

Google has released a bunch of updates in the past few months and they keep doing even more updates. As usual, they’re focusing on three things: thin content, page speed, and user experience. You need to check your website accordingly. Increasing Conversions With Page Speed Why is page speed important? Optimum7 receives data from about […]

The iOS update is squeezing everybody. It is strangling formerly good CPAs and conversions. A majority of that has died out for eCommerce businesses because our targeting capabilities are affected. Thanks to the update, a handful of different sources remain regarding traffic and conversions for eCommerce. Email marketing remains a viable option for getting conversions. […]