Surge Session

This week we will talk about getting e-commerce sales from Facebook and Instagram, and this is a topic that comes up often. We mostly work with clients who are earning more than two to three million dollars annually from e-commerce sales. The Next Level of Digital Marketing At Optimum7 we are e-commerce heavy. When clients […]

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Public Relations: an Essential Component of Online Marketing Strategy This week we will talk about online Public Relations (PR) and paid placement for eCommerce companies. Mind that we're not really talking about paid ads that you see on Facebook or AdWords. When we say online PR, it has to do more with branding and less [...] Read More ›

What Happens in an eCommerce Data Security Breach This week we will talk about the website security aspect of eCommerce platforms. I don't know if you're aware of this, but systems out there like BigCommerce, Volusion, Shopify, 3dcart, and Miva have their own internal backup processes. However, they don't have it on a per-store basis. [...] Read More ›

If you are doing any kind of trade show, conference, local event or experiential marketing, this is for you. Ideas for Marketing a Conference Event Successfully Prepare Your Marketing Campaign Local and national events have started to take a lot of traction because learning is a big part of what's happening in the business industry [...] Read More ›

Setting Up Your Project Management System for Success When it comes to executing these marketing strategies, we have clients who are doing 10 million, 20 million, $30 million annually, and they have multiple mediums that they need to advertise on. You need graphics, you need video, you need specific executions, you need specific tasks, they [...] Read More ›

Does Your Website Need a Redesign? We get this question a lot from our clients and most of the questions revolve around how much web design costs. If we really need to do a redesign, if we can take an existing template and use that, what type of design do I need to do for [...] Read More ›

Setting Up Your Site’s URL Structure and Plugins for SEO Success 1. Have A Clean URL Structure. What does that mean? Make sure that your URLs are nice and short, have your keywords in there, and don't list dates. Sometimes I know if you're using WordPress, one of the defaults may be to have the [...] Read More ›

The Importance of Choosing the Right eCommerce Platform When you are an eCommerce owner, you need to decide which platform will become your storefront. You can go with a hosted cart like BigCommerce, Shopify, Volusion, 3dcart, or Miva. If you prefer more control, there are open-source solutions like Magento or X-Cart or WooCommerce. Or if [...] Read More ›

E-Commerce SEO is especially important for us. At Optimum7 we're very eCommerce-heavy with our consulting. I would say that probably 55% of our clients are eCommerce businesses. We consider an updated strategy essential to perfect content marketing and search engine optimization for eCommerce. Biggest SEO Challenges for eCommerce Brands Any eCommerce business owner needs to [...] Read More ›