Surge Session

Scaling your eCommerce business requires a lot of effort, but it works. When you look at different brands that are getting into different product categories. You must stay niche, yet you can only target so many keyword universes on your website. This conversation keeps happening where the team asks, “Why don’t we build a series […]

Businesses need a lot of leads. They keep you active in the agency and eCommerce industries. Building nurture funnels. If you don’t have the structure ready to generate these leads, and nurture and sell to these leads, they will result in zero sales. Generating High-Quality Leads Why are nurture funnels important? It doesn’t matter how […]

The United States has printed trillions of dollars, but the currency is still strong. In countries like Colombia, Mexico, Argentina, even Brazil, their currencies are suffering; the same goes for all the Middle Eastern countries’ and some in Europe. This means that earning or making US dollars or exporting or selling services in the United […]

Shopify and Shopify Plus have different functionalities and pros and cons with both options. Clients on Shopify and Shopify Plus ask this question: “Should I move to Shopify Plus? Is it worth it?” Shopify Vs Shopify Plus Talk about the differences between the functionalities of Shopify and Shopify Plus. The biggest difference is the ability […]

Some clients at Optimum7 have a retainer. Every month they’ll pay three to five thousand dollars for a custom software project that needs constant improvement. This is different from an eCommerce site, where you set it up and you don’t need any more support. You’re continuously optimizing a minimum viable product, which you may have […]

 Over the past decade, subscription-based businesses have grown. Why? Businesses use this opportunity to increase their monthly recurring revenue. It is a phenomenal business strategy and a great business model. However, technology has not caught up to subscriptions just yet. Current platforms and solutions are not built to accommodate these types of businesses. Subscription-Based […]

Every agency, development company, or brand should have a big, bad, and bold offer. Many brands do this. It’s very important to build authority and trust in the eyes of the consumer. What is a big, bad, bold offer? It’s a promise to increase your value. At Optimum7, the team says, “We’re so confident that […]

Prospects often come and say, “We’ve been burned before; we’ve had problems with our previous agency, marketing agency, or developers. They made promises they couldn’t keep.” and the results of a decision like this always come to the same place. Prospects can arrive from inbound leads or an outreach process with this burn. Due Diligence […]

Industry-Specific Questions For Marketing Agencies Clients have businesses in different industries. They can range from industrial manufacturing to entertainment, or service providers. The United States has hundreds of industries in the United States alone. Prospects ask marketers “Do you work with our industry? Have you done any marketing within our industry? Have you done any […]

An email will always convert higher than paid or sometimes direct traffic. It will remain one of your highest converting channels. When managing your eCommerce customer base, you need email automation. Email Marketing Automation Basics Why is having automated email flows important? Automated email flows cover an important aspect of online marketing: actual nurture. If […]