Surge Session

In this Surge Session we cover the latest content marketing trends, specifically structured content. The simplest definition for Structured Content is that whether in a textual, visual, or playable format it conforms to structural and semantic rules that allow machine processing to meet specific business requirements and analytics. When done correctly, structured content maximized the worth of your [...] Read More ›

In this week's Surge Session, we go over the steps one needs to take in order to take on a custom software project for platform development, all the issues one might face during that process, and how to solve those issues as effectively and efficiently as possible. What is Custom Software Platform Development? At Optimum7 [...] Read More ›

eCommerce businesses are growing increasingly frustrated with the barriers they are facing when trying to sell on Amazon. In this week's Surge Session, we address some of these obstacles and the solutions Amazon sellers are using to overcome them. Selling on Amazon and Other eCommerce Marketplaces This week we talk about marketplaces and the issues [...] Read More ›

Drop shipping is a method of order fulfillment that does not require a business to have an inventory. Instead, a store sells the product and a third-party supplier ships it to the customer. Drop shipping has become an extremely popular business model in the past few years. However, with so much competition and barriers, is drop [...] Read More ›

This week's Surge Session focuses on eCommerce migration, which refers to switching your eCommerce operation from your current platform to a different one. We cover everything from the benefits and risks of re-platforming, to the pros and cons of different eCommerce platforms, such as Shopify, BigCommerce, WooCommerce, Magento, and more. We also go over customization, apps, [...] Read More ›

In this week's Surge Session, we address how to choose the best digital marketing agency for your business, what to look for in a marketing company, and how to make sure that whoever you hire is actually doing the job that they're supposed to do. We get a lot of requests from clients, even prospects, [...] Read More ›

The 2018 shopping season is coming up fast. eCommerce businesses, whether they are selling on Amazon or on their own sites, must be ready to take full advantage of it by leveraging all the tools at their disposal. In the third installment of our Surge Series we discuss how businesses can increase conversions and boost [...] Read More ›

The General Data Protection Regulation (GDPR) is a set of regulations passed by the European Union in March 2018 aimed at protecting consumers' data privacy. Under this new set of regulations, digital marketers and eCommerce businesses have faced new challenges and had to adapt their business processes and find new solutions to remain in compliance. In [...] Read More ›

In our first Surge Session, we delve into the topic of FFLs (Federal Firearms Licensed Dealers) and how online gun sellers can integrate a custom functionality as a solution to some of the problems they face. We cover everything from breaking down the fundamentals of FFLs, the obstacles online gun dealers face due to the [...] Read More ›