How To Migrate Recurring Credit Card Tokens And Tokenize Encrypted Credit Cards for eCommerce
This week we will talk about something very, very interesting and for us nerds out there, very exciting. We’re going to talk about credit card encryption and tokens. The reason that this is important is there are a lot of eCommerce sites out there where over 50, 60 70% of the revenue comes from reoccurring […]
How to Bulk Cold Email Outreach to Millions of Emails
In this Surge Session, we discuss how to perform mass email marketing and cold outreach lead generation while avoiding the spam boxes, as well as how to write bulk sequences that get responses from your prospects. Our CEO Duran Inci is joined by our Director of Marketing, Joseph Hassun, and Marketing Specialist, Carlo Ricordi. Is […]
Algolia Search API Integration as a Custom Faceted Search and Filter
When implementing faceted searches, tools such as the Algolia database will provide the framework and infrastructure that you need. They will allow users to narrow results as they search for products while providing a reasonable number of matches. Leveraging Advanced Faceted Search for eCommerce Conversions Why is a faceted search an important eCommerce functionality? […]
eCommerce Predictive Search and Filter for Shopify and Bigcommerce
eCommerce Predictive search is fun regarding implementation, metrics, and results. Amazon uses this functionality. The website makes product suggestions based on your search. What you filter on the left-hand navigation determines recommendations, tied together and tailored to you. Amazon does this with a detailed algorithm for personalization. There are different ways to implement advanced search […]
Pay In Installments, Split Payments and Pay Overtime for Bigcommerce and Shopify
Thanks to the COVID-19 pandemic, eCommerce business owners are getting requests to handle customers splitting payments, using an installment plan, or paying over time. These systems include BigCommerce, Shopify, Volusion, and 3DCart. Over the past month, we’ve received around twenty requests from eCommerce websites trying to install pay over time, pay with multiple cards or […]
Why Do You Need a Full Marketing Audit
In this Surge Session, we talk about full marketing strategy audits. We discuss how to perform a full marketing audit for your website including the components of your marketing strategy you should be looking at and how to improve productivity from your efforts. Our CEO Duran Inci is joined by our Director of Marketing, Joseph […]
Bigcommerce Custom Design – How to Customize Bigcommerce Themes and Templates
Optimum7 has completed roughly 200 Bigcommerce Custom Design projects over the past 24 months involving BigCommerce development, migration, and conversion optimization for product pages and category pages. Many Bigcommerce businesses ask, “Do I need the redesign?” They are looking at redesigning or repurposing a product page to attract more customers. Despite the financial goal, they’re not […]
How To Create A Firearms eCommerce Website with FFL
There is a reason why firearms are one of the most popular items to sell online. Not only is there a passionate community of shooters and collectors, but firearms are also legal in many parts of the country. If you’re looking to start selling firearms online, here’s how to create a firearms eCommerce website with […]
FFL for eCommerce Sites – What is FFL (Federal Firearm License)?
In our first Surge Session, we delve into the topic of FFLs (Federal Firearms Licensed Dealers) and how online gun sellers can integrate a custom functionality as a solution to some of the problems they face. We cover everything from breaking down the fundamentals of FFLs, the obstacles online gun dealers face due to the […]
Pay For Performance eCommerce Marketing with Facebook Paid Ads and SEO
If you’re a business owner, you’re undoubtedly thinking to yourself, “Pay for Performance marketing sounds wonderful.” While the idea of just paying for SEO when it is effective is enticing, the sad fact is that this is not how SEO works in practice, for most cases anyway. Using pay-for-performance SEO has a number of dangers, […]