Surge Session

Top Lead Generation Strategies For 2021

Businesses need a lot of leads. They keep you active in the agency and eCommerce industries. Building nurture funnels. If you don’t have the structure ready to generate these leads, and nurture and sell to these leads, they will result in zero sales. Generating High-Quality Leads Why are nurture funnels important? It doesn’t matter how […]

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How Do Monthly Maintenance Retainers Work for E-Commerce Custom Software Projects

Some clients at Optimum7 have a retainer. Every month they’ll pay three to five thousand dollars for a custom software project that needs constant improvement. This is different from an eCommerce site, where you set it up and you don’t need any more support. You’re continuously optimizing a minimum viable product, which you may have […]

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Article #115

How To Choose The Right Technology And Platform For A Subscription-Based eCommerce Business

 Over the past decade, subscription-based businesses have grown. Why? Businesses use this opportunity to increase their monthly recurring revenue. It is a phenomenal business strategy and a great business model. However, technology has not caught up to subscriptions just yet. Current platforms and solutions are not built to accommodate these types of businesses. Subscription-Based […]

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How to Trust an E-Commerce Marketing Agency

Prospects often come and say, “We’ve been burned before; we’ve had problems with our previous agency, marketing agency, or developers. They made promises they couldn’t keep.” and the results of a decision like this always come to the same place. Prospects can arrive from inbound leads or an outreach process with this burn. Due Diligence […]

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Industry Specific Marketing: Is Hiring An Industry Specific Agency Necessary?

Industry-Specific Questions For Marketing Agencies Clients have businesses in different industries. They can range from industrial manufacturing to entertainment, or service providers. The United States has hundreds of industries in the United States alone. Prospects ask marketers “Do you work with our industry? Have you done any marketing within our industry? Have you done any […]

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Email Automation for eCommerce Marketing

An email will always convert higher than paid or sometimes direct traffic. It will remain one of your highest converting channels. When managing your eCommerce customer base, you need email automation. Email Marketing Automation Basics Why is having automated email flows important? Automated email flows cover an important aspect of online marketing: actual nurture. If […]

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