Add Related Items To Cart Functionality

The Add Related Items To Cart functionality is an innovative feature designed for eCommerce websites on platforms like Volusion, Bigcommerce, Shopify, and Magento. Its primary purpose is to enhance the shopping experience by suggesting additional, related products to customers, thereby potentially increasing the average order value.

Add Related Items To Cart Functionality

Benefits of Add Related Items To Cart Functionality

Increased Average Order Value

The primary benefit of the Add Related Items To Cart functionality is the potential to significantly increase the average order value, by up to 40%. This is accomplished by intuitively suggesting additional, related products to customers based on their current selections. When a customer adds an item to their cart, the system automatically displays complementary products, encouraging impulse buys and cross-selling. For instance, if a customer is purchasing a novel, the system might suggest the rest of the books in that series. This method not only increases the total purchase value but also enhances the likelihood of customers discovering products they might not have considered, leading to larger and more diverse orders.

Enhanced Product Visibility

This functionality significantly boosts the visibility of a wider range of products. Customers are often unaware of the full extent of an online store's inventory. By suggesting related items, the system exposes customers to products they might not have found through traditional search methods. This exposure is particularly beneficial for items that are not obvious but are complementary, like different styles or brands of a product, or matching accessories. For example, a customer buying a particular type of soap might be shown a matching hand soap or body lotion. This not only increases the chances of additional sales but also educates customers about the breadth of the store's offerings, potentially leading to increased customer satisfaction and loyalty.

Improved Shopping Experience

The functionality enriches the overall shopping experience by making it more personalized and convenient. By displaying related products, the system mimics a knowledgeable sales assistant, offering suggestions that are likely to be of interest to the customer. This enhances the customer's shopping journey, making it feel more tailored and less overwhelming, especially in stores with extensive inventories. Furthermore, the ease of adding these suggested items to the cart with a single click significantly streamlines the purchasing process. This level of convenience and personalization not only encourages immediate sales but also fosters a positive long-term relationship with customers, increasing the likelihood of return visits and sustained customer engagement.
Compatibility Across Platforms

Compatibility Across Platforms

Customer Engagement Enhancement

Customer Engagement Enhancement

Customization and Flexibility

Customization and Flexibility

Industries That Benefit The Most From Add Related Items To Cart Functionality
Oil & Gas

Oil & Gas

For stores selling equipment and accessories, suggesting complementary safety gear or tools could enhance order values.

Aviation

Aviation

Parts retailers can benefit by recommending related aviation components or maintenance tools.

Manufacturers

Manufacturers

Manufacturers selling parts or machinery can use this functionality to suggest necessary accessories or related products.

Construction

Construction

Online stores for construction materials can recommend additional tools or materials based on the customer's current selection.

Chemical Manufacturing

Chemical Manufacturing

This feature can suggest related chemicals or safety equipment to buyers purchasing specific compounds.

Tool & Equipment Manufacturing

Tool & Equipment Manufacturing

Stores can enhance sales by suggesting additional or complementary tools and equipment.

Power & Energy Supplies

Power & Energy Suppliers

For stores in this sector, recommending related energy products or accessories can increase sales.

Automotive Manufacturing

Automotive Manufacturing

Auto parts stores can benefit by suggesting related car parts or maintenance products.

Electronics Manufacturing

Electronics Manufacturing

Electronic stores can use this to suggest accessories, warranties, or complementary electronic devices.

Add Related Items To Cart Functionality Built For Your Store Today

Our team can give you a FREE custom quote for getting this functionality implemented on your website today.