eCommerce Layaway Functionality

The layaway functionality will allow users on your site to make a small payment to reserve an item for later purchase. It is beneficial for increasing conversions on expensive items on your eCommerce store! The layaway functionality works for Shopify, Bigcommerce, Magento, 3DCart, Miva, WooCommerce, and Prestashop and can be implemented on any custom cart.

Layaway installments can also be setup where the customer pays manually or the card is charged automatically in increments.

Everybody has been there before: you know you want something but you just can’t afford it right now. So, what’s the solution? Layaway! Big box stores like Wal-Mart and Toys “R” Us do it, so why can’t yours? Optimum7 created a functionality so you can.


Optimum7 created the Layaway functionality for businesses that want to let their customers place items on hold before buying them. It is especially useful for businesses that sell expensive items.

With the eCommerce Layaway functionality in place, customers of online websites can place items on hold. All they have to do is make a small down payment that ensures the customers will come through with the final purchases.

Essentially, the Layaway functionality allows customers to be flexible with their payments. Businesses can place items on hold with a small payment and customers can receive the products once they pay in full. This is beneficial for customers, because they can get products that might otherwise be purchased by other customers if not placed on hold. And the functionality is beneficial to businesses, because it is one more way companies can please customers. Companies with this functionality welcome all customers and do not rule out customers just because they can’t pay right this second.

Without the Layaway functionality, companies are forced to turn some customers away because the customers can’t pay and therefore the companies risk losing the business of those customers. The Layaway functionality secures sales for customers and businesses, and allows customers to pay when they are fully able.

You can learn more about this functionality by giving Optimum7 a call today. Try this functionality for your eCommerce business. Reach out to Optimum7.


We can help you determine which functionality is best for Shopify, Bigcommerce, Volusion, VTEX, Magento, 3d Cart, Wordpress / WooCommerce, Opencart, Episerver, Oracle ATG and any Custom Cart.

Contact us today with any additional questions you may have about our functionalities.

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