Duran Inci

December 19, 2018 by Duran Inci

Why Are My Amazon Sales Down?

Amazon sales are down in 2018 for sellers across the board and forums are packed with small businesses questioning why their sales have slowed. Thousands of Amazon sellers have been affected with some reporting the lowest sales they’ve had in years In this Surge Session we cover a recent algorithm update by Amazon and how it is to blame [...] Read More ›

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November 28, 2018 by Duran Inci

Blog Marketing: Tips and Tricks to Make your Blog a Lead Magnet

In this Surge Session we talk about how to use your blog as a marketing tool. We are joined by Joe Hassun (Director of Marketing), Ohad Yarel (Marketing Specialist), Jennifer Garcia (Copywriter), and Dahlia Ferrer (Copywriter). We discuss different strategies for leveraging your blog as well as the benefits of doing so and the most common mistakes [...] Read More ›

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November 28, 2018 by Duran Inci

Ecommerce in Latin America; Penetration, Opportunity, Planning, and Execution

The ecommerce market in Latin America is flourishing. This is the perfect opportunity for businesses that are looking to expand. In fact, Latin America is the global leader in ecommerce growth, especially when it comes to mobile ecommerce. That’s right. When it comes to ecommerce sales growth, Latin America is home to two of the [...] Read More ›

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November 20, 2018 by Duran Inci

Lead Generation Strategies for Small Businesses

In this Surge Session we talk about lead generation strategies for small businesses and how to set up a led generation campaign. We discuss different methods for small business owners to generate leads as well as which tools are available for small business owners to leverage and supplement their own efforts. Two of our marketing specialists, [...] Read More ›

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November 15, 2018 by Duran Inci

What the Hell Happened to Volusion? Complaints, Issues, Negative Reviews, and New Pricing

Does your company use Volusion as an ecommerce platform? If so, you probably know half of what I am about to tell you already. Even if you’re not currently using Volusion, but you’re weighing and comparing your options, you need to read this guide. In fact, anyone with an ecommerce platform can benefit from this […]

How to Increase Ecommerce Average Order Volume and Customer Lifetime Value

In this Surge Session we go over different strategies for increasing average order volume (AOV) and customer lifetime value (CLV) for both eCommerce and lead generation / service-based business. We also discuss the importance of these figures, as well as cost per acquisition, and the relation between them. We cover topics such as drip-marketing, Facebook marketing, and [...] Read More ›

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November 7, 2018 by Duran Inci

How to Structure Content for SEO

In this Surge Session we cover the latest content marketing trends, specifically structured content. The simplest definition for Structured Content is that whether in a textual, visual, or playable format it conforms to structural and semantic rules that allow machine processing to meet specific business requirements and analytics. When done correctly, structured content maximized the worth of your [...] Read More ›

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November 2, 2018 by Duran Inci

5 Reasons to Have an Agency of Record for Ecommerce and Marketplaces; Avoid Hitting Multiple Nexus for Tax Purposes

If your business sells products through ecommerce and marketplace platforms, you need to have an agency of record. Some of you may be more familiar with this concept than others. It’s possible that some of your businesses have even worked with an agency of record in the past. But regardless of your prior knowledge on […]

5 Reasons to Outsource Internet Marketing in 2019

Since we literally have received hundreds of emails and inquiries on this subject, we wanted to address it once and for all. Here are the top 5 reasons to outsource internet marketing for a small or a medium size business.

Custom Software Platform Development: Tips and Tricks for 2018-2019

In this week's Surge Session, we go over the steps one needs to take in order to take on a custom software project for platform development, all the issues one might face during that process, and how to solve those issues as effectively and efficiently as possible. What is Custom Software Platform Development? At Optimum7 [...] Read More ›

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