The B2B market has been undergoing digital transformation, and there is no longer room for boring marketing. The most successful firms have embraced this change to stay ahead of their competition. As they continue absorbing new strategies that are necessary within this ever-changing space. eCommerce marketing strategies of B2B firms have changed over the years. […]
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The best way to protect your eCommerce site from large traffic surges is by preparing for them. You should have multiple server backups and an error log in place. They can be accessed at all times, just as you would if there were high volume sales going on throughout the day. So check back often! […]
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Ecommerce Mergers and Acquisitions: Consulting and Due Diligence eCommerce Mergers and acquisitions are strategies to gain a higher market share and reduce those from competing firms. Corporation giants have engaged in acquiring businesses or merging with rivals to achieve this goal. e-Commerce companies can do the same, with smaller economies of scale. The most recent […]
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Optimizing your site for organic search is critical for anyone running an eCommerce site. It’s the only way to ensure your products are reaching the widest possible audience. While SEO is important for all websites, it’s even more crucial for Shopify, BigCommerce, and Magento stores. In the eCommerce space, traffic is directly tied to your […]
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With this B2B video marketing project, we wanted to develop a video advertisement that would be interesting and enjoyable for the viewer, while also helping us to achieve our desired marketing campaign goals. The video content needed to be creative, emotional, and engaging in order to help generate awareness for the services our company provides. […]
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With the year coming to a close, it’s time to look forward and assess your eCommerce marketing strategy for 2022. So where do you begin? It all starts with following the trends. You need to realize that the eCommerce marketing tactics you used last year or the previous year might be a bit outdated now. […]
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Shopify’s popularity has exploded in recent years. It’s currently being used by over 1.7+ million businesses across 175+ countries worldwide. Arguably the biggest draw of Shopify is its simplicity. It has everything you need to create an eCommerce site from scratch—no technical experience required. So you don’t need to hire a developer or design team […]
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Facebook Advertising for e-commerce businesses is hard work. You know that it’s not enough to research the best time and place of advertising, you also need a Facebook marketing strategy that will engage with potential shoppers at each stage in their journey as well, so they can make a purchase from you. This includes targeting […]
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What is Lead Generation? A lead is someone who has indicated an interest in your product or service. The lead generation process can happen by filling out a form and giving you their contact details, but it’s also possible to go through other methods like social media advertising if need be! To make a sale, […]
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Google AdWords can be an effective marketing tool for small and medium-sized businesses. However for certain industries, while advertising on Google AdWords, you can run into problems with AdWords’ quality and transparency policies. As an online advertiser, you don’t need to know and understand every one of Google’s policies, but you should know the basics […]
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