With this B2B video marketing project, we wanted to develop a video advertisement that would be interesting and enjoyable for the viewer, while also helping us to achieve our desired marketing campaign goals. The video content needed to be creative, emotional, and engaging in order to help generate awareness for the services our company provides. […]
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B2B marketing strategies can make or break the success of your company. Many marketers in this space rely on generic marketing campaigns that don’t reach highly specific prospects or move the needle. Regardless of the product or service your business offers, a cookie-cutter marketing plan just won’t get the job done in the B2B space. […]
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BigCommerce is a leader in the SaaS eCommerce platform world. Thanks to its innovative and customized approach, countless businesses have reached new heights with BigCommerce. Furthermore, it offers tiered pricing that makes it accessible for all types of businesses regardless of size. This helps them reach more customers than ever before! BigCommerce provides […]
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The workload that your editorial calendar has can be intimidating. At first glance, it may seem impossible to write all of these articles within a short period of time. With all of the meetings and unscheduled tasks that need to be completed at a moment’s notice, the challenge of keeping your momentum as a writer […]
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Being able to prioritize different tasks isn’t always easy, especially when you have a million and one things to do. And when you’re a content writer by profession, those tasks generally revolve around writing numerous articles and following strict deadlines. While your balancing work with your personal life, you can lose sight of how to […]
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The concept of storytelling began to gain momentum in the marketing field about three years ago. This interactive notion basically reflects the core of human nature and the need to relate to a particular subject. When it comes to authoring certain pieces of writing, the readers’ perceptions must be kept in mind. With the present […]
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Criticism. It can be said that it’s a writer’s Achilles’ Heel, and the Kryptonite of a writer’s creativity. It’s a response that can either boost or kill an article. As a copywriter, we write with the goal of delivering a solid message to our readers. Ideally, we want to believe that what we’ve written is […]
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Ranking algorithms are becoming smarter and methods that used to work at boosting rankings are quickly falling out of favor with Google and other search engines. Let’s look at what best practices are going to benefit online marketing efforts in 2015. First we need to ask ourselves…what is value? Rather than appealing to search engine crawlers, […]
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Trending news and topics are essential to unlocking what motivates a society by revealing what people are influenced by and what they really care about. And that’s good news for marketers, because it can give us an in-depth look at what drives a specific audience and new ways to engage their interest. There are other […]
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