Google Analytics for Shopify: A Complete Guide

Google Analytics is a must-have tool for any online store owner. It gives insights into your customers’ behavior, allowing you to make better decisions and grow your business. Shopify is an e-commerce platform that powers over 2.1 million online stores and has been growing at an incredible rate, with a customer base that is expanding […] Redesign – How We Redesigned It

First impressions are vital, especially when it comes to business. Your website is often the first point of contact that potential customers will have with your company, so it’s critical to ensure that your site surprises, delights, and fulfills your target audience. If your website looks outdated, it reflects poorly on your business as a […]

How to Create a Data-Driven Content Marketing Calendar

Content marketing is important for your business’ success. To generate leads, you’ll need exceptional content that converts users. That isn’t a single item of content. You’ll need to generate, repurpose, trash, and update a lot of content, and regularly. One of the best ways to ensure the success of your content marketing campaigns is to […]

How to Develop and Optimize Your B2B Sales Process

The B2B sales process is a little more complicated than the average sale, but it’s still easy to understand with some guidance. However, the principles of effective selling remain the same regardless of the type of sale. What are Business-to-Business Sales? B2B, or Business-to-Business, refers to transactions between companies that involve one party providing products […]

How To Do a Scope Of Work (SOW) For Web App Dev and Software Projects

There are many reasons why you need to know how to do a scope of work for a software project. Perhaps you don’t have an in-house team to execute that project, or perhaps the time commitment for this type of work doesn’t fit with other tasks that must still get completed in order to keep […]

In-Depth Guide to Programmatic Advertising

If you’re new to programmatic advertising, you may be wondering what the hype is all about. Programmatic advertising is a way of buying and selling ad space automatically, through software. In this in-depth guide, we’ll break down everything you need to know about programmatic advertising, including how it works, its benefits, and how to get […]

Top 11 Shopify Marketing Agencies for 2022

Shopify has become one of the most popular ways to run an eCommerce website in 2022. Whether you’re taking a brick-and-mortar retail store online, starting a dropshipping business, or scaling a global eCommerce site, Shopify has everything you need to succeed. That’s why Shopify is trusted by over 1.7+ million companies worldwide. More than $200 […]

Top 12 B2B Marketing Agency Secrets Your Business Can Copy

B2B marketing strategies can make or break the success of your company. Many marketers in this space rely on generic marketing campaigns that don’t reach highly specific prospects or move the needle. Regardless of the product or service your business offers, a cookie-cutter marketing plan just won’t get the job done in the B2B space. […]

20 Best Bigcommerce Apps and Functionalities To Increase Conversions

BigCommerce is a leader in the SaaS eCommerce platform world. Thanks to its innovative and customized approach, countless businesses have reached new heights with BigCommerce.   Furthermore, it offers tiered pricing that makes it accessible for all types of businesses regardless of size. This helps them reach more customers than ever before!   BigCommerce provides […]

Is College Education Worth It? Higher Education versus Real-time Education

During the 1950’s it was possible to get a well-paying job without a college degree, but now, not only do you have to think about attaining a college diploma but also incorporating relevant work experience into your school schedule. The workplace dynamic is constantly changing and there is an increasing need to be well versed […]