How To Do a Scope Of Work (SOW) For Web App Dev and Software Projects

There are many reasons why you need to know how to do a scope of work for a software project. Perhaps you don’t have an in-house team to execute that project, or perhaps the time commitment for this type of work doesn’t fit with other tasks that must still get completed in order to keep […]

In-Depth Guide to Programmatic Advertising

If you’re new to programmatic advertising, you may be wondering what the hype is all about. Programmatic advertising is a way of buying and selling ad space automatically, through software. In this in-depth guide, we’ll break down everything you need to know about programmatic advertising, including how it works, its benefits, and how to get […]

Top 11 Shopify Marketing Agencies for 2022 | Optimum7

Shopify has become one of the most popular ways to run an eCommerce website in 2022. Whether you’re taking a brick-and-mortar retail store online, starting a dropshipping business, or scaling a global eCommerce site, Shopify has everything you need to succeed. That’s why Shopify is trusted by over 1.7+ million companies worldwide. More than $200 […]

How We Produced a Creative B2B Marketing Video

With this B2B video marketing project, we wanted to develop a video advertisement that would be interesting and enjoyable for the viewer, while also helping us to achieve our desired marketing campaign goals. The video content needed to be creative, emotional, and engaging in order to help generate awareness for the services our company provides. […]

Top 12 B2B Marketing Agency Secrets Your Business Can Copy

B2B marketing strategies can make or break the success of your company. Many marketers in this space rely on generic marketing campaigns that don’t reach highly specific prospects or move the needle. Regardless of the product or service your business offers, a cookie-cutter marketing plan just won’t get the job done in the B2B space. […]

20 Best Bigcommerce Apps and Functionalities To Increase Conversions

BigCommerce is a leader in the SaaS eCommerce platform world. Thanks to its innovative and customized approach, countless businesses have reached new heights with BigCommerce.   Furthermore, it offers tiered pricing that makes it accessible for all types of businesses regardless of size. This helps them reach more customers than ever before!   BigCommerce provides […]

Is College Education Worth It? Higher Education versus Real-time Education

During the 1950’s it was possible to get a well-paying job without a college degree, but now, not only do you have to think about attaining a college diploma but also incorporating relevant work experience into your school schedule. The workplace dynamic is constantly changing and there is an increasing need to be well versed [...]

Overwhelmed with Content? 3 Ways to Manage Your Copy

Overwhelmed with Content? 3 Ways to Manage Your Copy

The workload that your editorial calendar has can be intimidating. At first glance, it may seem impossible to write all of these articles within a short period of time. With all of the meetings and unscheduled tasks that need to be completed at a moment’s notice, the challenge of keeping your momentum as a writer […]

A Copywriter’s Guide to Prioritizing

A Copywriter’s Guide to Prioritizing

Being able to prioritize different tasks isn’t always easy, especially when you have a million and one things to do. And when you’re a content writer by profession, those tasks generally revolve around writing numerous articles and following strict deadlines. While your balancing work with your personal life, you can lose sight of how to […]

Using Storytelling in Content Marketing

Using Storytelling in Content Marketing

The concept of storytelling began to gain momentum in the marketing field about three years ago. This interactive notion basically reflects the core of human nature and the need to relate to a particular subject. When it comes to authoring certain pieces of writing, the readers’ perceptions must be kept in mind. With the present […]