Content

How We Produced a Creative B2B Marketing Video

With this B2B video marketing project, we wanted to develop a video advertisement that would be interesting and enjoyable for the viewer, while also helping us to achieve our desired marketing campaign goals. The video content needed to be creative, emotional, and engaging in order to help generate awareness for the services our company provides. […]

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20 Best Bigcommerce Apps and Functionalities To Increase Conversions

BigCommerce is a leader in the SaaS eCommerce platform world. Thanks to its innovative and customized approach, countless businesses have reached new heights with BigCommerce.   Furthermore, it offers tiered pricing that makes it accessible for all types of businesses regardless of size. This helps them reach more customers than ever before!   BigCommerce provides […]

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A Copywriter’s Guide to Prioritizing

A Copywriter’s Guide to Prioritizing

Being able to prioritize different tasks isn’t always easy, especially when you have a million and one things to do. And when you’re a content writer by profession, those tasks generally revolve around writing numerous articles and following strict deadlines. While your balancing work with your personal life, you can lose sight of how to […]

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How to Prevent Criticism for Your Content

How to Prevent Criticism for Your Content

Criticism. It can be said that it’s a writer’s Achilles’ Heel, and the Kryptonite of a writer’s creativity. It’s a response that can either boost or kill an article. As a copywriter, we write with the goal of delivering a solid message to our readers. Ideally, we want to believe that what we’ve written is […]

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New Rules of SEO and Content Marketing

Ranking algorithms are becoming smarter and methods that used to work at boosting rankings are quickly falling out of favor with Google and other search engines. Let’s look at what best practices are going to benefit online marketing efforts in 2015. First we need to ask ourselves…what is value? Rather than appealing to search engine crawlers, […]

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How to Incorporate Trending News into Your Content Strategy

How to Incorporate Trending News into Your Content Strategy

Trending news and topics are essential to unlocking what motivates a society by revealing what people are influenced by and what they really care about. And that’s good news for marketers, because it can give us an in-depth look at what drives a specific audience and new ways to engage their interest. There are other […]

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