Web Design

Your average site visitor takes 2.5 seconds to determine if they trust your site and you have what they need. A harsh reality, but reality nonetheless.

Browsers tend to make this decision based on a quick glance at your web design. They make assumptions about the quality of your work based on the work you did for yourself.

At Optimum7 we have an in-house team of experienced programmers, developers and marketers in our Miami and Coral Gables offices who create attention-grabbing website design for companies in a wide range of industries. 

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Our Web Design Process


The more you can tell us about your current or future business, the better. Aside from an attractive, user-friendly site, we want to help you automate or optimize some of your current processes because your success is our success.


Good website design is subjective, but here at Optimum7 we focus on getting you objective results. A core plan can be designed to drive consumers through your funnel, and meet your objectives.


Programmers and Web Developers are assigned to your project and you’ll have contact with either a Project Manager or directly with the IT team.

Testing & Optimization

Much before the site is launched and all the way up to going live, Optimum7 employees test for bugs as well as user experience and checkout problems.

Why Does Web Design Matter?

First impressions are important, and this phrase holds strong when it comes to web design.

Research has found that 50% of people say a website’s design is the #1 indicator of a company’s credibility. Your website is online business representative and often the first interaction a consumer has with your company. You want to make sure your website builds trust in your audience and showcases the best your business has to offer.

Web design should have 5 key basic elements:

  1. A branding element (logo)
  2. Descriptive elements to convey your company’s utility (title & description)
  3. Call to action
  4. Visual elements to add variety and show products, employees, services, etc.
  5. Navigational tool (menu)

With these basic elements you may start your journey of designing the website you’ve always wanted your customers to see. When designing, keep in mind your customers habits, likes, dislikes to use this knowledge when creating a visual experience for them. 

Your color palette, design, ad use, and navigation can acts as a deterrent when not used properly. Leverage your knowledge on your industry to emphasize the usefulness of your product. The outcome of a high quality, highly engaging web design will consist of increased conversions, returning customers, and enhanced interactions.

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Our Web Design Services

Site Remodeling

Does your site look like it was built 15 years ago? If so, it may be time for an update. You want a clean, modern website that shows your audience that you care about their online experience.

UI/UX Optimization

User Interface (UI) and User Experience (UX) are two crucial aspects of improving conversion rates. You want your audience to be able to find the information they need as clearly and efficiently as possible. 

Mobile Responsive Design

Over 50% of all web traffic is on mobile devices. If your website isn’t mobile optimized, you risk missing out on half your total potential traffic. Our team incorporates best practices to make sure you make the most out of your mobile traffic.


Stuck on a platform that doesn’t meet your needs? Migrating to a new platform can be a serious headache. Thankfully, that’s one of our specialties. We have the tools and the knowledge to migrate your website headache free.

Custom Functionalities

Is your site missing a certain feature or third-party integration that you can’t live without? If you can dream it, we can build it. We’ve built literally thousands of custom functionalities for websites to streamline their backend functions.

Internet Marketing

So, you finally have a beautiful, optimized website… Now how is anyone supposed to find it? We are well adept in the art of SEO, PPC, Social Media, Marketing, Email Marketing, and pretty much every other digital marketing strategy!


How much web design costs really depends on the scope of your project, the features and functionalities you’d like to build, whether you need content creation, and a number of other variables. 

Overall, if you’re a small to mid-sized business, a professional website built from scratch can cost

  • $500-$1,000 if you build it yourself (there are free softwares that exist that don’t require coding knowledge, but we don’t recommend it)
  • $1,000-$3,000 if you outsource to a freelance worker
  • $2,000-$10,000 if you hire an agency

Each of these options have their pros and cons, but if you have the budget to work with an agency, that’s the route you’re going to want to go. 

When you work with an agency, you will interact with multiple stakeholders responsible for different aspects of your website. An agency will do more than just make a website that looks pretty, they’ll create a site that is strategically built for scalability and improve your online presence dramatically.

Building a website takes more time than you may expect.

Between analysis, design, development, content, and UI/UX optimization, your average website can take anywhere from 12-18 weeks, depending on the size and scope of the project.

Adding custom features such as search filters, pre-checkout upsells, and post-checkout upsells can add several weeks to your project as well as allowing for error testing.

Be patient! Building a website is a complex process with multiple factors coming into play. Your website is a long-term investment, so don’t rush it!

Let's Talk Web Design.

Reach out to us today and we’ll start building the website your business deserves.

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