Your average site visitor takes 2.5 seconds to determine if they trust your site and you have what they need. A harsh reality, but reality nonetheless.
Browsers tend to make this decision based on a quick glance at your web design. They make assumptions about the quality of your work based on the work you did for yourself.
At Optimum7 we have an in-house team of experienced programmers, developers and marketers in our Miami and Coral Gables offices who create attention-grabbing website design for companies in a wide range of industries.
- Site Optimization
- Site Remodeling
- “Ground-up” website design
- Custom programming
In the media
Our Web Design Process
Testing & Optimization
Why Does Web Design Matter?
First impressions are important, and this phrase holds strong when it comes to web design.
Research has found that 50% of people say a website’s design is the #1 indicator of a company’s credibility. Your website is online business representative and often the first interaction a consumer has with your company. You want to make sure your website builds trust in your audience and showcases the best your business has to offer.
Web design should have 5 key basic elements:
- A branding element (logo)
- Descriptive elements to convey your company’s utility (title & description)
- Call to action
- Visual elements to add variety and show products, employees, services, etc.
- Navigational tool (menu)
With these basic elements you may start your journey of designing the website you’ve always wanted your customers to see. When designing, keep in mind your customers habits, likes, dislikes to use this knowledge when creating a visual experience for them.
Your color palette, design, ad use, and navigation can acts as a deterrent when not used properly. Leverage your knowledge on your industry to emphasize the usefulness of your product. The outcome of a high quality, highly engaging web design will consist of increased conversions, returning customers, and enhanced interactions.
Our Web Design Services
Mobile Responsive Design
Why Should You Choose Optimum7 As Your Web Design Agency?
Digital marketing is important for any business to stay on top of the competition and make their company stand out.
However, not all firms get this right: you want a professional team who will take time talking about your goals as well as helping drive desired results so that investment pays off in spades!
We are a web design company in Miami that specializes in developing high-performance websites.
Our goal is to deliver results for every project while adding more value for our clients by being efficient, effective and passionate about helping them achieve their full potential online.
It is no easy feat finding a reliable, thorough and knowledgeable business partner.
Optimum7, a leading web design company, has been able to survive in this competitive market for over 21 years because we focus on quality above all else!
A few reasons why you should choose us?
At Optimum7, full-service digital marketing agency, we know that your business is unique and we work hard to design a website for you.
Our Miami web designer specializes in building customized sites with both high-performing features and visually appealing designs which highlight the brand’s message as well as its selling point; ensuring conversions are at their best!
The team at Optimum7, a leading digital marketing agency based in Miami, is dedicated to helping you succeed.
With a custom solution around your specific business needs and goals, we take time with each project in order ensure success for our customer’s businesses
We know how important it can be when investing money into online marketing campaigns so that they meet their desired outcomes. – Which means being involved every step of the way from digital strategy through execution!
Optimum7, a leading full service digital agency, is committed to transparency. We assign a dedicated account or marketing manager who will keep you regularly updated about the progress of your website.
He/she also lets them know if there are any issues or concerns that arise with it so they can take care of them on their end first! You have access our online client portal where all projects live indefinitely as well.
At Optimum7, we value clean code that works.
Our web development and mobile app development experts know visitor retention is important when improving your conversions and they use the latest technology to create websites with cross-compatibility so you can be sure it loads seamlessly on various browsers or devices.
Proven Track Record
Our Miami web design agency knows how to make your company’s bottom line shine. We have a proven track record in delivering results that allow our clients from different industries, such as healthcare and technology alike, increase revenue by up-to 90%.
When you work with Optimum7, an experienced internet marketing agency, we make sure that the web development services are always on time. You’ll be able to communicate your thoughts and questions through our dedicated team managers for updates or concerns throughout its duration; this way nothing gets missed!
RCSUPERSTORE.COM – CASE STUDY
RC Superstore is a family business that specializes in models sized for remote control (RC) vehicles such as cars, trucks and boats.
The store offers nostalgic designs like vintage Cadillacs and monster truck tribute pieces to earlier GEO Huntsman model car design from years ago!
Founded 2002 brings it big time when it comes down to retailing these fun gadgets with an emphasis on quality over anything else at hand.
RC Superstore came to us in 2018, and we started working with them in 2019.
We initially designed a template customized project for their new BigCommerce store. It allowed them to increase conversions while also improving revenue metrics through personalized SEO (Search Engine Optimization) and digital marketing strategy tailored specifically around the RC brand name and products they carry at all levels of search engine results pages (SERPs).
The goal of increasing conversion rates, SEO (Search Engine Optimization) and revenue meant increasing their brand authority.
The company had partnered with the RC manufacturer Traxxas to sell their wares at a competitive price.
We wanted to leverage this partnership for our own benefit by ensuring that you became an authoritative source on all things related to RC Superstore through content marketing relevant towards potential consumers. When RC Superstore selected a BigCommerce Template, they knew that the template would be an excellent fit for their business.
As one of the best web development companies, we were able to provide necessary support and integrate seamlessly into all aspects of our client’s site while implementing custom functionality with ease! The website designer also made sure everything about payments settings are within reach including shipping rates as well as other important features like related products or category views so customers can find what they need quickly without any hassle.
The company wanted an advanced search filter that would allow them to prioritize products. They also desired category pages on the resulting list, in a drop-down format for easier access and navigation options like top or side navigation bars with breadcrumbs brought over from our previous projects.
Optimum7 got these changes done right away! We created blogs as well as new content within each page of website architecture which helped RC Superstore make their site more informative than ever before.
BigCommerce Template Customization
eCommerce SEO & Content Marketing
After consulting with the store owners about changes in their products, we started writing content for them.
This would increase RC Superstore’s keyword authority and help them rank higher on Google as well as expand what they could target through organic searches – all while providing valuable information that every user can get value from!
The RC Superstore was a company that had new product offerings, and they were known for having expert knowledge about remote-controlled vehicles.
To maintain this reputation we created a backlink strategy so authority would increase steadily over time as well keep its steady growth rate going strong!
Custom Functionality: Advanced Search & Filter
RC Superstore wanted a custom advanced search filter.
Our custom software development team easily indexed data and products to ElasticSearch, JS Code was placed into the BigCommerce database for results and filters. – With completed tests We added Direct API integration so that customers can execute searches directly from their browser or mobile device!
After deciding on a template and provided logos, our web designers and e-commerce development team created an order page that is easy for customers to use.
With existing content already in place from RC Superstore, they refined payment options so you can get your product fast!
In the early 2000s, when RC Superstore started out with Volusion as their hosting provider for website and online store services, it was a good platform.
However, over time changes were happening that made things less user friendly so they decided to migrate them onto BigCommerce.
It has more features designed especially with store owners in mind while still having accessible customer service available if needed!
After a few months of working with Optimum7, RC Superstore saw an increase in annual traffic during the holiday season: November through January. Initially they were down 30%, but their revenue increased by 10%.
Customers are now seeing what’s available for purchase and buying it because customers know that this might be one chance where prices will go up!
December was RC Superstore’s biggest month of the year. Conversion rates increased by 36% and revenue went up 50%. There were 25% more transactions too, referring to purchases made for winter holiday gifts!
We could tell that this increase came from new users or people visiting the website less often because sessions increased 22%.
January 2020 beat December 2019 traffic by 80 percent. On a month/month basis, eCommerce conversions increased by 4.79 %. Revenue increased by 45.62 % compared to January.
February 2020 beat January 2020 sessions by 18% and revenue by 20% respectively. Compared to December 2019, sessions increased by 30% and users increased by 26.7%.
Let’s go on a year by year basis. In 2020, February sessions beat out all other months with 65% more people and 5.25% higher conversions than last years’ numbers which is enough to show that we’re exceeding our targets at this point!
As of April 2019- so far in 2020 vs 2018: organic traffic has increased 129%, conversion rate up30%), revenue 212%.