Email Marketing is a great way to connect with potential and current customers, but it’s only effective if it’s done well.
If you’re looking for a digital marketing platform that will help you make the most of your email marketing efforts, Klaviyo is definitely worth considering.
Klaviyo also makes it easy to automate email sequences and measure results, so you can constantly optimize your email marketing strategy.
More than half of all people surveyed look at their emails before leaving their house for work, which means you can be in front of your customers by being on top of them first thing in the morning.
That’s where Klaviyo comes in.
What is Klaviyo?
Klaviyo is one of the most powerful email marketing tools that helps eCommerce store owners deliver a more personalized experience for their customers.
Klaviyo has been recognized as a thought leader in eCommerce marketing and personalization, with features like our abandon cart saver and email automation builder that help brands across the world make more than $3.7 billion in revenue in the last year alone.
It has never been easier to create deeper, higher-value customer relationships, which is why an average of 67 brands move to Klaviyo every day. Klaviyo’s intuitive platform design makes it easy for anyone to build beautiful, consistent emails without needing to code or hire expensive designers, and our world-class support and success teams are always here to help you get the most out of Klaviyo.
Klaviyo email marketing is often used alongside platforms like Shopify, and Bigcommerce to help business owners build efficient marketing ecosystems. We’ll talk a bit more about that later.
Klaviyo is the fastest growing eCommerce marketing platform in the world because we provide easy-to-use yet powerful tools that allow founders and marketing teams at rapidly growing brands to focus on what they do best: building the business.
Klaviyo is incredibly helpful software that not only allows you to send bulk SMS campaigns but also personalizes every message with powerful automation. The platform makes it easy for marketers and designers alike, who can build multi-channel experiences for their customers in just one place!
That is, assuming your email program is capable of capturing all the customer data.
Can your email service provider (ESP) assist you in tracking visitors to your site and what they do with the emails you send?
You’re flying blind without this type of information. It all comes down to data.
Use the data or lose sales, in this case.
Who Uses Klaviyo and Why?
Klaviyo’s proprietary data management system enables leading marketing agencies to manage more than 50% of eCommerce brands in their portfolio. Enterprise-level eCommerce Agencies also utilize Klaviyo for more efficient email marketing.
The software sorts and filters customer information automatically, integrating it with other relevant pieces of intelligence such as web analytics or social media signals for increased precision when targeting specific audiences based on what they do online.
This helps marketers create highly effective campaigns that produce better results at lower costs than traditional methods allow.
Thousands of pieces of data are collected and analyzed by most eCommerce firms. Manually sorting and filtering such a large amount of data is too time-consuming and labor-intensive. Sorting data and segmenting can be
With proper email marketing software, companies can send highly-targeted and personalized information to their customers.
The data is segmented and manipulated according to the customer’s behavior on your website or emails. This enables you to have a competitive advantage by sending more personalized emails with less data hassle.
The right software can make all the difference in your marketing campaigns.
What should you look for? A tool capable of segmenting, integrating, and synchronizing customer data to help build stronger relationships with customers is crucial for success!
What Are The Features Of Klaviyo?
Klaviyo’s powerful platform enables users to segment customers based on what they look at in your store or emails.
The system pulls data from eCommerce platforms, including POS and other marketing software with 360-degree customer profiles created by the analytics engine built into this tool, enabling you to deliver more tailored messages.
Custom activity fields, drag-and-drop email templates, ROI-based reporting for smarter choices, and 1-click connectors with all your current tools and platforms are all included in Klaviyo.
By sending attractively designed and intelligently produced communications, this platform allows you to construct bespoke branded campaigns and flows that will boost client retention.
Best Features of Klaviyo to Build Your Brand Efficiently
Klaviyo is a powerful marketing automation solution for eCommerce businesses. It combines transactional and behavioral data in real-time, allowing marketers to send highly relevant and targeted messages.
Klaviyo also makes it easy to create segments for Facebook Ad campaigns. In addition, Klaviyo integrates easily with popular eCommerce platforms such as Magento, Shopify, and BigCommerce.
Plus, the open API enables developers to customize the integration to meet the specific needs of their business. As a result, Klaviyo is a uniquely powerful marketing solution that can help any eCommerce business reach its full potential.
Klaviyo has a web-tracking feature.
With this feature, you can see what your customers are doing on your site in real-time. This information can be used to send relevant messages to groups or individuals based on their activities.
Klaviyo also tracks the number of people that it brings to your eCommerce site, calculates conversions, and shows the time of the day when open rates were highest. This information can be used to tailor your email marketing strategy. By using Klaviyo, you can ensure that your customers are always receiving relevant and targeted content.
Klaviyo’s email marketing software provides better business decisions with accurate performance reports.
With the WYSIWYG editor, it is easier than ever to create professional-looking emails that get your message across loud and clear – without having any technical knowledge! This company has an online manual full of helpful tips for those newbies trying out this method as well so you don’t have anything else hanging overhead when things go wrong or get complicated during setup.
How to create an email list that is efficient?
The number one rule when asking people for their email addresses is to add value. People are more likely to join your list if you provide them with something of worth like an eBook or PDF article that can be downloaded onto the subscriber’s device of choice. This will ensure better engagement and responsibility within our community! You have to create offers in order to get what YOU want. So make sure you provide value first…
Pop-ups have gotten a bad rap in recent years, but the truth is that they can be an effective way to capture email addresses. On average, pop-ups have a conversion rate of 3% to 9%, and they can be a great way to grow your mailing list.
One variation on the pop-up is the fly-out. These slide in from the top, bottom, or side of the screen after a specified amount of time, and they can be less intrusive than traditional pop-ups. Another variation is the pop-up survey, which contains a yes or no question about a topic relevant to what the visitors were reading. The University of Alberta grew its mailing list by 500% in one year using this strategy.
If you’re considering using pop-ups on your website, there are a few things to keep in mind. First, make sure that the pop-ups are relevant to the content on your site. Second, don’t use too many pop-ups – one or two should be sufficient. Finally, consider using a tool like Klaviyo to manage your pop-ups and ensure that they’re being shown to the right people at the right time.
Users dislike pop-ups, and they don’t always correspond with every business since they bother and distract visitors.
They’ll be able to drive away more people than they’ll be able to draw in. You should experiment with different offers and pop-ups to find what works best to build your email list.
2. Lead Magnets and Giveaways
A lead magnet is a piece of content that you offer for free in exchange for an email address and other customer information. A video, a written report, access to information, or something of monetary worth, such as a voucher or discount, can all be used as lead magnets. The idea is that by offering something of value, you will create a sense of reciprocity in the person who receives the gift, and they will be more likely to do business with you in the future.
There are many different platforms that you can use to create and deliver lead magnets, but one of the most popular is Klaviyo. Klaviyo provides all the tools you need to create beautiful lead magnets that are seamlessly integrated with your email marketing campaigns. With Klaviyo, you can easily track how many people have downloaded your lead magnet and how many of those people have converted into paying customers. If you’re looking for a way to increase leads and sales, then using lead magnets is a great place to start.
Customers seeking product information, both B2B and B2C, benefit from lead magnets. Free reports and white papers are two effective lead magnets. According to a recent B2B survey, 46% of marketers employ embedded forms with lead magnets on their websites.
3. CTA at the Footer
When users made it to the bottom of the page, they’re interested in buying something. Prepare an offer for them to click on in order to leave their email address.
4. Sticky Banners
A sticky banner in your website’s header asking for the visitor’s email address in exchange for anything is an opt-in solution that is more user-friendly and non-intrusive. The registration form is inconspicuous and always visible.
5. Paid Facebook Ads
Paying for ads on Facebook is a fast and effective way to add more subscribers. To build an email list using ads, you’ll need a landing page that offers something of value and a good CTA. Monetary incentives, how-to videos, and quality eBooks are effective lead magnets.
Once you have begun collecting addresses, the next step is following up by email.
How to Grow your Brand Efficiently With Email Marketing
Companies may expand their brands by using marketing techniques that are highly targeted, monitored, optimized, and relevant. Our email marketing professionals have compiled the greatest klaviyo recommendations to assist you in growing your business and maximizing the platform’s capabilities.
- Create Brand Awareness – You can increase brand awareness by sending welcome flows, follow-up, and tailored branded e-mail messages. Keep your consumers informed about new product promotions, deals, and forthcoming events by automating your welcome or post-purchase email flows.
- Improve Customer Base With Segmentation – You can segment your list and send out emails more efficiently with Klaviyo’s Smart Sending feature. For example, you might want to promote a flash sale event only among those who haven’t already purchased a product or a service.
- Facebook Integration Will Increase Your Reach – Reach more people with your brand by advertising on Facebook and attracting new consumers that you can’t attract through email alone. Combine conventional email marketing with Facebook’s Custom and Lookalike Audiences to create compelling offers. You’ll be surprised at how many of your “deceased leads” will reconnect with your company and become new clients.
Email Marketing Made Easy With Klaviyo
Klaviyo has everything you need to get your email marketing strategy get going. Try it yourself and see if things get too complicated or not. If you think that you don’t want to learn how to use Klaviyo from zero, we got you covered! We are here for all of our customers, regardless if they’ve got questions about setting up their online shop or improving conversion rates!
You can always reach out with any questions. We’re happy when we hear from people who want help making this process as easy as possible.