WordPress Development

It’s estimated that eCommerce revenue will hit $1.8 trillion dollars annually by 2023 in the U.S. alone! eCommerce development is no longer a luxury, it is a necessity. It doesn’t matter if you’re a small business or a large one, a new one or an old one. If you want a slice, you’re going to need to start selling your products online.
There are hundreds of eCommerce platforms to choose from, and Optimum7 has years of experience successfully integrating them into our clients’ website.
Optimum7 is an Expert eCommerce Development Company and we work with Shopify, Bigcommerce, Magento, Volusion, Infusionsoft, Netsuite, 3DCart and more. Our talented team of strategists, programmers and marketers can consult you on all of the platforms that will best suit the needs of your eCommerce business.








Happy customers since 2007.

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Custom Development for
WordPress Websites

With over 15 years of experience building websites for our WordPress clients, we have built cweb pages from ground up equipped for all types of industries.  Optimum7, an expert WordPress development company, has worked with a small businesses to Fortune 100 companies to increase conversions, traffic, and navigability for their WordPress Sites.

Our WordPress Development Services

WordPress Development

Tired of trying to use out-of-the-box, cookie-cutter apps and solutions to solve your business needs? We’ve developed, literally, hundreds of custom programming solutions for WordPress websites that improve efficiency, user experience, and grow your online business. We also offer expert API integration that seamlessly incorporate your CRM and any other 3rd party technologies you use. 

WordPress Design

Your website design on WordPress should be attractive, organized,  and on brand to create a pleasant experience for your customers and clients. With WordPress web design and theme customizations you can set your business’s online store apart from your competitors. Have the upper hand with a mobile-friendly, professional-quality website customized to your business. With our team of expert developers and designers, if you can dream it, we can build it.

WordPress SEO & Internet Marketing

Now that you’ve built the WordPress site of your dreams, how is your target audience going to find it? Having an integrated online marketing strategy means multiple channels and strategies working together towards a common goal: growing your business. Between SEO, paid search, social media marketing, email marketing, and affiliate marketing, we can ensure you are growing your traffic on all fronts.


Outgrown your current CMS platform? Sites like Squarespace and Wix may seem like affordable, easy to use platforms, but aren’t as scalable for a growing business. The solution may be to switch to a more robust platform, but it’s not so simple. A CMS replatforming includes complex data migrations that require years of expert development experience. Optimum7 can ensure that the entire process goes smoothly and headache free.

Our WordPress Development Process

Strategy & Analysis

We start with analyzing your business and creating a plan that makes sense for your needs and budget.


We’ll set up an execution schedule for your development project to ensure it is done as efficiently as possible.


Within your branding guidelines, we’ll start delivering testable mockups to ensure w’ere on the right track.


Our designers and WordPress developers provide on going support to ensure your project is built to your vision.

Need a custom feature for your WordPress Website?

Call us at 866-848-607

Why Choose WordPress?

WordPress is the most popular site builder and CMS (Content Management System) platform on the planet, powering more than 33% of all websites on the internet. What started out as an online blogging platform in 2003 has now evolved into a powerful CMS and application development framework. 

WordPress Site Cost

Unlike Wix, Weebly, and SquareSpace, WordPress is a 100% free, open-source software. While the core of the software is free, how much you actually spend on your WordPress website depends largely on the size of your WordPress website and the scope of your design.

Like all websites, you will need to register a domain name and web hosting.

Easily Customizable

WordPress is known for being easily customizable even by those who don’t have design or programming experience. Since WordPress is open source, you have access to thousands of free and premium custom WordPress themes and custom WordPress plugins.

For non-developers, WordPress offers thousands of free templates that are mobile-responsive and appropriate for whatever industry you operate in.

Similarly, there are hundreds of free and premium WordPress plugin and functionalities to add custom features to your WordPress site. Between the hundreds of template options, the easy-to-use interface, and WordPress admin panel, you don’t need development experience to make your WordPress site as unique as your business.

WordPress has a large market share — 60% of all CMS. If you’re having an issue or needing questions answered, WordPress Support and Developer Forums can help. 

Security & WordPress Plugins

As an online business owner, keeping your customers and website safe from hackers and data thieves needs to be a top priority. WordPress is constantly updating their software to prevent data breaches and keep your personal information safe. These software updates are automatic, in an effort to keep your website secure, and you can choose whether you want your own WordPress plugins to update automatically as well.

FAQ - WordPress

WordPress website development is buying, customizing and maintaining a domain for a particular website. It also means organizing every aspect that goes into creating and implementing a website: choosing a host, a domain name, WordPress theme, content, and the plugins you need. 

While the startup process has an end, subsequent maintenance doesn’t.

In short, WordPress development prioritizes streamlining all the elements you need for a strong presence on the Internet. It also means constantly updating and maintaining the website. If you don’t pay for the domain name or your server, then the page goes down. No page means no Internet presence, and frustrated customers as a result.

There are thousands of free WordPress themes available for your website. With convenient filters, you can pick the perfect design that fits your needs. The one thing that makes WordPress so user-friendly is its ability to be tailored for any individual.

Yes, to at least know the basics. The reason why dozens of stores use WordPress is that it has a user-friendly interface, a low learning curve, and many customization options.

WordPress provides dozens of free templates that you can use for your website storefront or blog. This takes away the learning curve of needing to code or implement graphic design. You can implement WordPress plugins to track visitors. The blog option allows you to create, schedule and post custom content without needing to edit in code constantly. In fact, the basic blog is easy to use and comes with formatting so that you can add italics, links, and videos even.

If you want to go into more complicated aspects, such as directly editing Javascript or PHP, then WordPress becomes more difficult. You can keep it simple, or leave it to the experts for more advanced features.

When it comes to learning WordPress, you have a lot of options.

You can easily learn the basics in just one or two hours but becoming an entry level professional will take much longer than that and involve classes, books podcasts blogs etc.

WordPress theme development is a competitive market and many individuals are fighting for their marketing share.

If you decide to develop or sell themes, it’s important that understand how the industry works because there will be other companies trying just as hard.

Technically, it costs nothing to use WordPress. Creating a domain name with “WordPress” as part of the URL means that you won’t even have to pay for the domain name. This is the basic level, on the level with student blogs and such. There are even free plug-ins you can use if you want to avoid paid ones. 

You may want to spend money to purchase your domain name and attach it to the WordPress host. Or you may want to pay for web development, for another site to manage the server itself and the nuts and bolts. In short, costs can run the gamut if you want to pay, so it’s best to set your budget ahead of time.

There are flat fees and recurring costs. Flat fees can include doing audits, and offering to redesign a website; these can run up to $1600. 

A domain name can cost between five and twenty dollars annually while using an external company to manage the site can cost up to several hundred dollars a year. If you want to add extra features, like more space for hosting, marketing services and such, then costs increase. If you want to use your site for eCommerce, then you need an SSL certificate to ensure that customer data transfers safely, without being exposed to potential hackers.

There are four coding languages that WordPress uses and two solely for programming: PHP and Javascript. While you don’t need to learn coding or programming languages necessarily, it can be a good tool on hand.

You may recognize Javascript from when you click on pop-ups or videos; it helps run your browsers. Javascript also increases interactions between website visitors and the site itself. It serves as a neural network of sorts.

PHP is the programming language that runs servers. WordPress practically runs on PHP, which is its backbone and spine. It automatically will convert your webpages into HTML and set that as the coding default. Knowing it is like knowing the anatomy of the human body when you’re a doctor or nurse. 

If you learn WordPress development languages you can edit WordPress database and create WordPress plugins. When you start using your coding skills, you can serve as a WordPress developer. In order to be a plugin development expert you should learn these programming languages.

No, unless you want to modify the backdoor. By that, I mean changing the HTML elements directly, rather than working with the automatic blog format. Alternatively, you can learn about the programming languages discussed above.

HTML is a good starting place. It is the coding language that can determine colors for backgrounds and font, text size, and text type. You can also use it to designate website headers and footers. Most websites use HTML for their elements, so you can transfer the skills to other domains.

Specializing with experts means that you don’t necessarily need to follow this step, since learning HTML can take time. Even though there are free resources like Coding Camp, you have to keep learning since it’s like learning a foreign language. People who specialize in HTML can save you time in learning the code and can prevent any website frustrations.

Want to Start a WordPress Project?

Call today and our experienced team of marketers and developers will reach out to you.