Duran Inci

eCommerce Replatforming Checklist

This week's Surge Session focuses on eCommerce migration, which refers to switching your eCommerce operation from your current platform to a different one. We cover everything from the benefits and risks of re-platforming, to the pros and cons of different eCommerce platforms, such as Shopify, BigCommerce, WooCommerce, Magento, and more. We also go over customization, apps, [...] Read More

What is Stealth Marketing and How Does it work?

Stealth Marketing, also known as undercover marketing, is an aspect of marketing in which an audience is not aware that they are being marketed to. It is marketing incognito. To use a parallel, if the marketing industry were for example, the military, the stealth marketers would be the covert ops, secret agents, spies, and ninjas. Stealth marketing tactics are meant to market to one’s subconscious. The objective would be to make someone feel that they need or want something, without actually going out and saying buy this, our product is great, or check this out. Stealth marketing uses intricacies and subtleties to lightly hammer a message into your mind. Those who have used it thus far have reaped massive benefits.

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How to Increase Sales and Conversions for eCommerce and Amazon Stores for Shopping Season in 2018

The 2018 shopping season is coming up fast. eCommerce businesses, whether they are selling on Amazon or on their own sites, must be ready to take full advantage of it by leveraging all the tools at their disposal. In the third installment of our Surge Series we discuss how businesses can increase conversions and boost [...] Read More

GDPR Compliance Cold Email and Lead Generation

The General Data Protection Regulation (GDPR) is a set of regulations passed by the European Union in March 2018 aimed at protecting consumers' data privacy. Under this new set of regulations, digital marketers and eCommerce businesses have faced new challenges and had to adapt their business processes and find new solutions to remain in compliance. In [...] Read More

Ecommerce SEO with Product Buying Guides; How to Increase Ranks, Traffic, and Conversions Using Buying Guides

As an e-commerce brand, you have the ability to sell products to people all over the world. The Internet has made it possible for you to operate. But this means that you’re no longer competing with just a few other local businesses in a small town. You’re competing against other e-commerce shops as well as […]

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