Copywriting

How to Write Technical Content Effectively

How to Write Technical Content Creatively

Back in the day, it could be said that no one was really interested in how things were written, they just wanted to know the facts. After awhile certain rules were introduced—grammar, syntax, spelling, basically a guideline was created for people to follow essentially creating a universal language that everyone could understand. Because the message […]

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How to Incorporate Trending News into Your Content Strategy

How to Incorporate Trending News into Your Content Strategy

Trending news and topics are essential to unlocking what motivates a society by revealing what people are influenced by and what they really care about. And that’s good news for marketers, because it can give us an in-depth look at what drives a specific audience and new ways to engage their interest. There are other […]

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Is Your Marketing Copy Undermining Your Credibility?

Is Your Marketing Copy Undermining Your Credibility?

World-class. Market-leading. Cutting edge. Bleeding edge. Innovative. State-of-the-art. Do you know what all these words have in common? They’re all crap. Garbage. Bosh. Baloney. Rubbish. Seriously. They don’t mean anything. Vague adjectives like these dilute the power your words have to persuade people. You’re showing readers that your claims have no substance and that you don’t really understand or know how to […]

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How Copywriting Fits into an Integrated Marketing Strategy

Despite its primary association with marketing and advertising, copywriting disciplines vary across work environments. Traditionally, copywriting was based on achieving direct sales through copy, a discipline that is generally found within traditional direct marketing and advertising agencies or traditional creative advertising agencies. But with the advent of digital marketing, the role of copywriting in marketing […]

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You Know You’re a Writer When…

Whether you write for your personal blog, a marketing company, are a published author, or just do it for fun, folks who find themselves in this line of work often encounter similar situations and share a very special kind of humor. And sometimes, rather than advice on writing or some kind of inspiration, we just need to take a break, laugh, remember that there are other people feeling the same frustrations and triumphs, and be reminded that we shouldn’t take ourselves too seriously.

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The A-Z Guide for Copywriters

Style, tone, paragraphs, bullet points, target audience, call to action blah blah blah… You already know all about that, right? If you don’t already have a basic understanding of how to write copy you might want to read this article first before you jump the gun. But for all you Intermediate to Advanced Copywriters out there… I’ve got a treat for you!

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