Our Blog

Does Your Website Need a Redesign? We get this question a lot from our clients and most of the questions revolve around how much web design costs. If we really need to do a redesign, if we can take an existing template and use that, what type of design do I need to do for [...] Read More ›

Setting Up Your Site’s URL Structure and Plugins for SEO Success 1. Have A Clean URL Structure. What does that mean? Make sure that your URLs are nice and short, have your keywords in there, and don't list dates. Sometimes I know if you're using WordPress, one of the defaults may be to have the [...] Read More ›

The Importance of Choosing the Right eCommerce Platform When you are an eCommerce owner, you need to decide which platform will become your storefront. You can go with a hosted cart like BigCommerce, Shopify, Volusion, 3dcart, or Miva. If you prefer more control, there are open-source solutions like Magento or X-Cart or WooCommerce. Or if [...] Read More ›

E-Commerce SEO is especially important for us. At Optimum7 we're very eCommerce-heavy with our consulting. I would say that probably 55% of our clients are eCommerce businesses. We consider an updated strategy essential to perfect content marketing and search engine optimization for eCommerce. Biggest SEO Challenges for eCommerce Brands Any eCommerce business owner needs to [...] Read More ›

Hello everybody. In this week's Surge Session the topic is SEO, and we're going to talk about the one question that we get very often. How Long Does SEO Take to Show Results and Why? If I Started an SEO Campaign or a Strategy Today, Will I be Able to Get Results Fast with SEO? [...] Read More ›

  In this week's Surge Session, we talk about acquiring buying backlinks. We discuss how to buy and acquire backlinks from link building and guest posting services without being penalized or ripped off, as well as how to assess the quality of a backlink before spending money on it. Our CEO, Duran inci, is joined [...] Read More ›

  In this week's Surge Session, we discuss how one should go about creating a content hierarchy for SEO. Creating a structured content hierarchy for SEO is an important, but often overlooked, factor of improving search engine visibility. We cover the best practices for creating SEO friendly content and how to plan your services and [...] Read More ›

In this week's Surge Session, we discuss how to optimize Google paid search and Facebook PPC advertising campaigns to improve your conversions, click-through-rates, and profitability. We also explore how to create effective pay-per-click campaigns that generate a positive ROI using the strategies and metrics we cover in this session. Our CEO, Duran Inci, is joined [...] Read More ›