Our Blog

Amazon sales are down in 2018 for sellers across the board and forums are packed with small businesses questioning why their sales have slowed. Thousands of Amazon sellers have been affected with some reporting the lowest sales they’ve had in years In this Surge Session we cover a recent algorithm update by Amazon and how it is to blame [...] Read More ›

In this Surge Session we talk about how to use your blog as a marketing tool. We are joined by Joe Hassun (Director of Marketing), Ohad Yarel (Marketing Specialist), Jennifer Garcia (Copywriter), and Dahlia Ferrer (Copywriter). We discuss different strategies for leveraging your blog as well as the benefits of doing so and the most common mistakes [...] Read More ›

In this Surge Session we talk about lead generation strategies for small businesses and how to set up a led generation campaign. We discuss different methods for small business owners to generate leads as well as which tools are available for small business owners to leverage and supplement their own efforts. Two of our marketing specialists, [...] Read More ›

In this Surge Session we go over different strategies for increasing average order volume (AOV) and customer lifetime value (CLV) for both eCommerce and lead generation / service-based business. We also discuss the importance of these figures, as well as cost per acquisition, and the relation between them. We cover topics such as drip-marketing, Facebook marketing, and [...] Read More ›

In this Surge Session we cover the latest content marketing trends, specifically structured content. The simplest definition for Structured Content is that whether in a textual, visual, or playable format it conforms to structural and semantic rules that allow machine processing to meet specific business requirements and analytics. When done correctly, structured content maximized the worth of your [...] Read More ›

In this week's Surge Session, we go over the steps one needs to take in order to take on a custom software project for platform development, all the issues one might face during that process, and how to solve those issues as effectively and efficiently as possible. What is Custom Software Platform Development? At Optimum7 [...] Read More ›