eCommerce product videos are a great way to demonstrate your product or inform your customers on specific features about your product as well as increase brand awareness. These kinds of videos are also sometimes called infomercials or explainer videos. They aren’t like traditional commercials because they don’t rely on imagery with strong emotional appeals to […]
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Company videos, also known as company story videos or corporate identity videos, portray a company’s story and are a great way to create awareness about your brand. Telling the story of your company is a powerful way to engage with customers and create strong connections. It allows for you to take control of your own […]
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Regardless if you’re using Volusion, BigCommerce, Shopify, Magento, WooCommerce, VTEX, or any other eCommerce platform, if your e-commerce store isn’t doing as well as you would like, small details can help push it to become wildly successful. The right website feature, or functionality can give your customers a better experience while saving time, money and […]
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ECommerce revenue is estimated to reach 500 billion dollars annually by the year 2018. All businesses, big medium and small could benefit from grabbing a slice of this incredibly big pie, and there’s no way to do that without developing a sleek and effective online store for your products. However, when it comes to eCommerce, […]
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As an eCommerce storeowner, it’s not just your store or brand name, but also the product itself that’s in fierce competition with everyone else in the digital marketplace. When you’re managing a digital commerce operation, it’s important to strategically market your products so that they can have the best online visibility. You can have the […]
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Using Amazon properly can increase your product sales by a dramatic degree. As the world’s largest online storefront, Amazon tends to attract online browsers who have already made up their mind to buy something. An Amazon product detail page is generally considered to have a good conversion rate if it is at 15%. That’s about […]
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Advertisers who have taken advantage of Facebook’s advertising platform know that sometimes it’s tricky to set up the right targeting for a campaign. You can try different combinations of interests, demographics, etc. and still not execute a successful campaign. The reason why these campaigns are not always successful is because not everybody utilizes the lookalike […]
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Boost conversions, decrease cart abandonment and encourage your E-commerce shoppers to complete more sales by implementing smart notifications and alerts, and exactly the right time. Each type of notification is appropriate for a different point in your E-commerce store’s sales funnel. For example, you can create a sense of urgency on your website by alerting […]
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Over 70% of eCommerce shopping carts are abandoned by consumers. One of the biggest reasons for this is customer distraction. Your website is competing with an infinite number of potential tabs to open, not to mention anything that may cause a customer to step away from their desktop or mobile phone. Optimum7 has developed tools […]
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Creating an SEO content marketing strategy is one of the most crucial aspects of running a successful eCommerce website. Content is the single most important factor in driving targeted organic traffic to your website and building a consistent stream of visitors who are more likely to perform a desired action. Whether it’s buying products and […]
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