Strategic Internet Marketing Partnerships

These days, it’s becoming more and more difficult for companies to bring in new business. Competition is becoming fierce and consumers are now more sophisticated and informed than ever. Many of their purchasing decisions rely on reviews and referrals from a trusted source – whether it is a friend, family member or a company they […]

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A-Z Guide to Web Design

After last week’s rather in-depth article, I decided to post something a bit more light-hearted. I’d like to do something a bit more fun, and well, what could possibly be more fun than the alphabet? In this article, I will list a mini-glossary of Web Design terms. Feel free to use any of the terms […]

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Google’s New “Disavow Link” Tool

About 10 days ago, Google introduced a new, much needed tool, particularly since the release of Google Penguin earlier this year. Penguin targeted “over optimization,” which involves many things. However, a central target of the Penguin was the penalizing of sites that have many spammy inbound links. The problem for many webmasters is that they have had no absolute or direct control as to the quality of their inbound links. So, it is possible to have negative influences to your Google rankings simply due to the presence of link spam that could not be directly and effectively dealt with.

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The 10 Commandments of SEO

With the rise of search engine popularity, and its ultimate incorporation into people’s daily lives, getting visible on the first page of Google has become one of the most important aspects of online marketing. Competition however is fierce. As evidenced by the recent Google Algorithm Updates; Panda and Penguin, changes in this industry happen quickly and often without warning. While not every Internet marketing strategy is implemented in every industry at the same levels of intensity, there are a few universal truths for anyone who wades into the floodwaters of search engine optimization. So while this article is meant in good fun, these are the most basic and essential rules that every SEO should live by.

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Social Media Lessons from Mitt Romney and Barack Obama

The elections are fast approaching and both the Republican and Democratic candidates, Mitt Romney and Barack Obama, have shown exceptional influence in their Social Media campaigns. Small businesses can successfully utilize social media in a manner similar to political candidates to engage followers, promote their brand and increase sales. See for yourself how you can leverage Romney and Obama’s social media efforts by applying their approach to your own social media strategy. While you may not win the election, you may indeed win over your target audience and even score a few hot leads.

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