Marketing

Every sales team has its own unique sales process, but the best sales teams follow a sales playbook that outlines the steps to take in each stage of the sales process. The functionality of your sales team depends on how well different members can work independently. The more autonomy you can give them, without sacrificing […]

Have you implemented a search engine optimization (SEO) strategy for your eCommerce website, but it doesn’t seem to be working? Luckily, these common mistakes will help you identify and solve that eCommerce SEO problem so that you can enjoy higher rankings. Identifying and addressing common SEO problems for eCommerce sites is essential if you want […]

Successful eCommerce sites understand the importance of building an eCommerce sales funnel that converts. This is the best way to optimize your marketing campaigns, measure success, increase sales, and get repeat customers. You need to understand the customer journey and how visitors behave when shopping online.  Some people might bounce right away. Others could get […]

Having an optimized product page is crucial for any eCommerce business. Optimized eCommerce product pages can increase conversions drastically. This is the number one method to increase conversion rates on platforms like Bigcommerce and Shopify. You can have an amazing eCommerce site, offer some of the best products in town and provide a seamless checkout […]

The B2B market has been undergoing digital transformation, and there is no longer room for boring marketing. The most successful firms have embraced this change to stay ahead of their competition. As they continue absorbing new strategies that are necessary within this ever-changing space. eCommerce marketing strategies of B2B firms have changed over the years. […]

With the year coming to a close, it’s time to look forward and assess your eCommerce marketing strategy for 2022. So where do you begin? It all starts with following the trends. You need to realize that the eCommerce marketing tactics you used last year or the previous year might be a bit outdated now. […]

In a world filled with competition, it makes sense that eCommerce marketers would try their luck by stealing potential customers from other stores. But how do you get them? Smart companies strategically advertise on sites frequented by those shoppers who are looking for something specific and relevant. This means there’s no need to spend heavily […]

Is TikTok Advertising Right for Your Business? TikTok ads present a huge opportunity for advertisers. Not only does the app have more than 500 million active users worldwide, but it’s also less saturated with ads compared to older counterparts like Twitter and Snapchat! The visual platform allows you to edit & share 15-second videos that […]

The B2B industry is getting increasingly competitive. As a B2B marketer, you have to be on top of your game with marketing campaigns if you want success. There are many competitors in this industry and it often comes down to the smallest detail which gives you the competitive edge. As we face an unprecedented pandemic, […]

The Power Of A Healthy Meal When you sell a ready-made meal, a meal delivery kit, or a meal prep subscription, you are selling convenience. You save someone the time of going out to eat, introduce someone to the joys of home cooking, or rapidly look up a recipe that will satisfy their kids. Also, […]