Landing Page Design

Landing Pages that Convert

At Optimum7, we create landing pages that convert and maximize the ROI of your ad campaigns. There’s more to a landing page than an aesthetically pleasing design; they must be strategic and goal-oriented. A landing page must be relevant and targeted based on the ad displayed, with clear calls to action and a value proposition that entices a user.
 
Most landing pages serve a singular purpose. Such as eCommerce sales or volunteering contact information such as an email or a phone number
 
The value proposition is what you as a company are willing to trade. What are you willing to provide the user for that conversion? This can be an ebook, a webinar, a coupon, or to offer free shipping for an e-commerce transaction.
 
The better your call to action and value proposition is, the higher your conversion rates will be. We call this a “Relevance Cycle” at Optimum7. This directly affects your CPA (Cost per acquisition or cost per lead) and your ROI.

Want to know more about landing pages? Call us at

866-848-6072

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Our Landing Page Design Process

Design & Strategy

When we build a landing page, our marketing strategists and front-end developers work together. So they create a targeted page that looks beautiful and converts.

Landing Page Copy

The copy of a landing page must be powerful. Every word serves a purpose and drive the user to take an action.

Split Testing

Testing existing landing pages is crucial. Because as a business paying for internet marketing, you want to get the most out of your clicks. Expert testing gives us insight on how to make your ad dollars go further.

Data Statistics

We monitor the data as we test and launch landing pages. So we can make quick edits or boost the winning aspects so that the campaign provides the best ROI possible.

What is a Landing Page?

A landing page is a web page specifically created to acquire conversions through traffic that comes in via paid search. Our front-end developers and copywriters collaborate to produce high-quality landing page designs. This includes the persuasive copy with call to actions and the perfect placement of contact forms and information. The goal of any landing page should be to convert users into paying customers.

Landing pages are designed to compel a user to take specific actions. Such as volunteering their contact information or making a purchase. 

For the purpose of online marketing and search engine marketing, a home page wouldn’t qualify as a landing page. It isn’t designed to convert traffic from a specific marketing campaign. With great landing page design, businesses could see a significantly better ROI on their next digital marketing campaign.

Need a Landing Page that Converts?
Call us at

866-848-6072

Landing Page Design Services

Copywriting

Your brand brought to life. Copywriting can make all the difference when it comes to making a conversion on your landing page. Our copywriters have the creative capabilities to take your companies personality and translate it into engaging copy. 

Responsive Landing Page Design

Over 50% of web traffic comes from mobile devices. Creating a mobile-friendly website is no longer optional: it’s a necessity. Responsive web design allows your website to adapt and provide an optimal experience on any device. Your website will look great and function effectively for a user on a laptop, desktop computer, tablet, or smartphone

Page Speed Optimization

To put it simply, the faster your page loads, the happier your users will be. Studies have shown that for every second your page takes to load, your conversion rate drops by 10%. Our development team has the tools of the trade to make sure your pages are loading quickly on both mobile and desktop devices. 

Conversion Rate Optimization

Conversion Rate Optimization is a process of testing different variables within your page. The aim is to try and improve conversions. Since landing pages are so conversion-oriented, improving your conversion rate, even slightly, can mean significant business results.

FAQ

The purpose of a landing page is to compel the user to complete a single action.

Most landing pages fall into one of two categories…

  1. Lead Generation Landing Pages: these are landing pages whose primary focus is to compel a user to volunteer their contact information with a lead form. Once the website has collected the user’s name, email, or phone number, the user is typically entered into the company’s marketing funnel.
  2. Click-Through Landing Pages: Click-through landing pages  have a button as their singular call-to-action and are typically used for ecommerce purposes.

There are a number of different basic landing page softwares available to the public that are friendly to non-techies. Here are three that we’d reccommend:

  1. Instapage is easy to use for people without design experience and comes with a drag and drop interface and free templates for users to build off.  Instapage also has good tracking, analytics options, integrations with third-party systems. The paid version offers even more options and integrations for your campaigns.
  2. Unbounce offers A/B testing and along with exit functionalities that increase conversions such as pop-ups that occur when a user tries to leave your page.
  3. Leadpages offers certain functionalities, like checkout timers, that other platforms don’t. While Leadpages is also one of the most cost-effective choices, they offer limited customization options.

Landing pages are not for general use and do not look like the other web pages, though they can be hosted on the same domain as the website. Landing pages are built to drive traffic for a specific marketing campaign goal. Websites house your entire business online providing much more information, links, categories, etc.

Let's Talk.

The landing page is the first thing customers see, it is the path to profitability. Optimum7 can help you find the right software, offer and implement creative and technical strategies, and use content marketing to increase your business’s performance.

Why Should You Choose Optimum7 As Your Landing Page Design Company?

Effective and consistent landing page design services from Optimum7 can help you make your company stand out from the competition.
 
Landing pages allow for more leads and revenue. This translates into increased success rates with customer acquisition as well!
 
We have years of experience designing landing pages that will guarantee results!

Custom Landing Page Design

Your business has a lot to offer, but not all of the features are right for you. We specialize in custom landing pages that will match your industry and audience so our customers can have an edge over their competition. – Which leads them straight into success!

Research

It’s a well-known fact that good digital marketing services start with deep understanding of your target audience and the products they use. That is why we go through an extensive process to learn about you as much as possible, so our team can create a professional landing page tailored just for those needs!

Testing

Landing pages are a business’s first impression on customers. And they need to be engaging enough that potential clients continue on the website.
 

Our experienced and effective landing page design company offers testing services for any input – from copywriting or color choices all the way up through microcopy at various stages of development – in order make sure your desired ROI is met every time!

ECommerce Landing Page Design Services

At Optimum7, we create eCommerce landing pages that convert and maximize the ROI of your ad campaigns. Our design teams are strategic in their approach. We create an aesthetically pleasing website while still being goal-oriented. So it can convert visitors into customers for you!
 
With great eCommerce landing pages, businesses could see a significantly better ROI on their next digital marketing campaign.
 
eCommerce landing pages are designed to compel users and drive them towards specific actions. Such as making purchases or signing up for email lists. The best way you can increase your profits is by finding out what features catch people’s attention. So that they’re more likely buy something from you!

BigCommerce Landing Page Design Services

BigCommerce is one of the leading turnkey eCommerce platforms. It is known for being feature-rich, scalable, and easily customizable.
 
It’s also a relatively newer platform. But it has quickly become one top software in the eCommerce industry over time. Because its features align well with what brands need when growing their business into something more robustly established
 
BigCommerce provides notable benefits to online retailers. It allows them greater control through customizations while still retaining affordability. This makes it an appealing choice among many businesses today looking at various options. Here are our BigCommerce landing page design services:

Copywriting​

Copywriting is a powerful tool when it comes to conversion on your BigCommerce landing page.

Our copywriters have the creative capabilities to take you company’s personality and translate them into engaging, personalized content for users who are interested in what they offer.

BigCommerce Landing Page Speed Optimization

Don’t let your users down! With the right development team, you can make sure that all of their needs are met.

Our BigCommerce landing page design services will not only provide a fast load time but also ensure an engaging user experience with responsive design and speedy loading code.

So they always have what it takes to do business online confidently from any device–smartphone or desktop computer.

Responsive BigCommerce Landing Page Design

To stay competitive in today’s market, it is imperative that your website can be viewed and navigated on a range of devices.

This means you have to create websites with responsive design so they function properly no matter what device the customer uses.

Creating these types of BigCommerce landing pages will ensure maximum exposure for both yourself business owners but also potential clients who may not visit stores often but want access whenever needed!

Conversion Rate Optimization

Landing pages are a way for companies to connect with their customers and turn them into buyers.

Conversion rate optimization, or CRO as it’s also known, is the ongoing process of analyzing and testing different variables within your BigCommerce landing page.

So that you can improve conversions on those pages. Since these sites center around conversion rates there would be significant business results from improving this statistic somewhat–and all without having too much difficulty achieving such goals!

BigCommerce Built-In Functionalities

The BigCommerce platform includes a number of features to improve your ecommerce store’s customer experience and conversion rates. 

It offers third-party applications, as well as built in ones such like custom product pages or promotionsManager for managing discounts at checkout

Big Commerce also has UpSell functionalities which allow you offer an additional service along with the one promoted on top. BigCommerce also offers great ad tools and you can make advertisements such as advertising heating repair services.

Shopify Landing Page Design Services​

Optimum7 partner with Shopify

Shopify is an eCommerce platform that combines features and functionalities to create a Multi-Product Store.

It allows you to handle your inventory, marketing tools with built-in capabilities. You can also add on modules for customizability through development if needed. All these perks make it perfect for any business looking into starting up online! Here are our Shopify landing page design services:

Copywriting

Copywriting can be a powerful way to increase conversion on your Shopify landing page. 

Our copywriters will take the personality of your company and translate it into engaging content for users who are interested in what they offer, which makes this method perfect if you want more conversions from potential customers!

Shopify Landing Page Speed Optimization​

If you want your business to thrive in this digital age, it’s time for a website makeover.

Trust our Shopify landing page design services and we’ll provide an engaging user experience with responsive design that ensures their needs are met from any device. – Smartphone or desktop computer!

Responsive Shopify Landing Page Design

A website that can be viewed and navigated on any device means you’ll never lose potential customers!

Create Shopify landing pages with responsive design, so your business will have maximum exposure no matter what kind of device they use.

Conversion Rate Optimization

Landing pages are designed to turn visitors into buyers. 

Conversion rate optimization, or CRO for short is an ongoing process of analyzing and testing different variables within your Shopify landing page in order improve conversions on those sites.

Landing pages center around this statistic with significant business results if you can optimize these numbers without too much difficulty achieving such goals!

Magento Landing Page Design Services​

Magento

Magento Open Source is a free to use platform for your store, Magento OS is perfect if you’re on a budget or have an in-house development team.

It includes all the features that come standard with merchants who purchase and install commerce software at higher prices. Though it does not offer as many out of box solutions like its competitor.

Magento is a versatile eCommerce platform that has been tailored for large and enterprise level companies.

The extensive list of features it offers will be sure to satisfy any business’ needs. But you’ll have to pay up if your team specializes in Magento development! Here are our Magento landing page design services:

Copywriting​

Copywriting is the perfect way to convert more customers on your Magento landing pages.

Our copywriters will take what makes you unique and make it accessible for everyone, which has been proven time after again as this process helps people who are interested in what they offer!

Magento Landing Page Speed Optimization​

In this digital age, it’s time for a website makeover. Trust our concise landing page design services and we’ll provide an engaging user experience with responsive design that ensures their needs are met from any device.

Responsive Magento Landing Page Design

Your website is a vital tool for reaching potential customers, but it can be difficult to reach them on any device.

By creating responsive Magento landing pages with modern designs in mind you will make sure that your business gets maximum exposure no matter what kind of phone or browser they use! 

Conversion Rate Optimization

Landing pages are the key to achieving your conversion goals.

Landing page optimization or CRO, as it’s called for short, is an ongoing process in analyzing and testing different variables within a Magento landing page in order to improve conversions on those sites with business results.