Landing Page Design
At Optimum7, we create landing pages that convert and maximize the ROI of your ad campaigns. There’s more to a landing page than an aesthetically pleasing design; they must be strategic and goal-oriented. A landing page must be relevant and targeted based on the ad displayed, with clear calls to action and a value proposition that entices a user.
Most landing pages serve a singular purpose. Such as eCommerce sales or volunteering contact information such as an email or a phone number.
The value proposition is what you as a company are willing to trade. What are you willing to provide the user for that conversion? This can be an ebook, a webinar, a coupon, or to offer free shipping for an e-commerce transaction.
The better your call to action and value proposition is, the higher your conversion rates will be. We call this a “Relevance Cycle” at Optimum7. This directly affects your CPA (Cost per acquisition or cost per lead) and your ROI.
E-COMMERCE REVENUE MANAGED ANUALLY
1+ Billion Dollars
HAPPY CLIENTS
1000 +
B2B E-ECOMMERCE LEADS GENERATED MONTHLY
10,000+
+10,000
In the media
Our Process
Design & Strategy
Landing Page Copy
Split Testing
Testing existing landing pages is crucial. Because as a business paying for internet marketing, you want to get the most out of your clicks. Expert testing gives us insight on how to make your ad dollars go further.
Data Statistics
We monitor the data as we test and launch landing pages. So we can make quick edits or boost the winning aspects so that the campaign provides the best ROI possible.
What is a Landing Page?
A landing page is a web page specifically created to acquire conversions through traffic that comes in via paid search. Our front-end developers and copywriters collaborate to produce high-quality landing page designs. This includes the persuasive copy with call to actions and the perfect placement of contact forms and information. The goal of any landing page should be to convert users into paying customers.
Landing pages are designed to compel a user to take specific actions. Such as volunteering their contact information or making a purchase.
For the purpose of online marketing and search engine marketing, a home page wouldn’t qualify as a landing page. It isn’t designed to convert traffic from a specific marketing campaign. With great landing page design, businesses could see a significantly better ROI on their next digital marketing campaign.
Let's Talk
A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.
Landing Page Design Services
Copywriting
Responsive Landing Page Design
Page Speed Optimization
Conversion Rate Optimization
Conversion Rate Optimization is a process of testing different variables within your page. The aim is to try and improve conversions. Since landing pages are so conversion-oriented, improving your conversion rate, even slightly, can mean significant business results.
Frequently Asked
Questions
The purpose of a landing page is to compel the user to complete a single action.
Most landing pages fall into one of two categories…
- Lead Generation Landing Pages: these are landing pages whose primary focus is to compel a user to volunteer their contact information with a lead form. Once the website has collected the user’s name, email, or phone number, the user is typically entered into the company’s marketing funnel.
- Click-Through Landing Pages: Click-through landing pages have a button as their singular call-to-action and are typically used for ecommerce purposes.
There are a number of different basic landing page softwares available to the public that are friendly to non-techies. Here are three that we’d reccommend:
- Instapage is easy to use for people without design experience and comes with a drag and drop interface and free templates for users to build off. Instapage also has good tracking, analytics options, integrations with third-party systems. The paid version offers even more options and integrations for your campaigns.
- Unbounce offers A/B testing and along with exit functionalities that increase conversions such as pop-ups that occur when a user tries to leave your page.
- Leadpages offers certain functionalities, like checkout timers, that other platforms don’t. While Leadpages is also one of the most cost-effective choices, they offer limited customization options.
Landing pages are not for general use and do not look like the other web pages, though they can be hosted on the same domain as the website. Landing pages are built to drive traffic for a specific marketing campaign goal. Websites house your entire business online providing much more information, links, categories, etc.
Let's Talk
A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.
