eCommerce Development Agency
It’s estimated that eCommerce revenue will hit $1.8 trillion dollars annually by 2023 in the U.S. alone! eCommerce development is no longer a luxury, it is a necessity. It doesn’t matter if you’re a small business or a large one, a new one or an old one. If you want a slice, you’re going to need to start selling your products online.
There are hundreds of eCommerce platforms to choose from, and Optimum7 has years of experience successfully integrating them into our clients’ website.
Optimum7 is an Expert eCommerce Development Company and we work with Shopify, Bigcommerce, Magento, Volusion, Infusionsoft, Netsuite, 3DCart, WooCommerce and more. Our talented team of strategists, programmers and marketers can consult you on all of the platforms that will best suit the needs of your eCommerce business.
Our eCommerce Development Process
Why Do eCommerce Businesses Need Development Services?
Operations and Logistics
When it comes to operations and logistics, there are many variables that come into play that may complicate the process.
How do you package your products for shipment? Do you keep an inventory or drop ship? How many shipping stations do you have? Do you use USPS, FedEx, UPS or DHL to ship? Do you use UPC codes or barcodes? What would happen if you suddenly had to process twice the number of orders you’re receiving now? Could you handle it?
Nailing down essential elements like these will help keep your business functional and scalable.
The majority of eCommerce platforms on the market are feature rich, but that doesn’t always mean they’re going to have that one feature your business relies on.
You may have thousands of products that require multiple options. Maybe the way you package your items only allows you to sell in increments of five. Perhaps you sell custom products and want to allow your customers to upload their own images and resize/reposition them on the products of their choice. There are literally hundreds of functionalities that may need to be custom-built into your system. We’ll listen to your needs, learn about your business and customers, and find the best way to implement a custom solution that makes sense operationally and profitably.
5 seconds. That’s the average attention span of an eCommerce buyer. It’s also how long you have to impress any potential customers that come to your site. Is your website turning visitors away? How high is the abandonment rate for your shopping cart? Do you know what elements you can change to improve your eCommerce conversion rates? You can’t just guess and hope.
What you need to do will depend on the answers to questions like these: Can customers quickly find what they’re looking for? What are you doing to convince them to buy? Can they trust you? Are your prices attractive? Are your products easy to order? We’ll help you show visitors what they want to see so you can turn more of them into customers.
Advertising and Marketing
Unfortunately, a phenomenal design and easy-to-use shopping cart won’t automatically create an influx of sales. You’ve laid the groundwork, but now people need to know that your store exists and why that should matter to them. If you want to achieve your financial goals, you’re also going to have to consider how you’re marketing your products or services.
eCommerce Development Services
Building a good eCommerce website is a long and complicated process. Here is the simplified version of that process:
- Purchase a domain name.
- Pick your product or niche.
- Obtain all the paperwork you need to become a legitimate business (vendor’s license, etc).
- Choose the right platform (we recommend BigCommerce or Shopify).
- Create your site taxonomy along with categories and products.
- Find a theme that matches your brand and vision.
- Start building pages (Writing copy, adding visual media).
- Take your site live.
Which platform you choose depends largely on the size of your business, your budget, and the industry you’re in. Many of the world’s largest eCommerce sites are on their own custom platform. Additionally, industries such as gun sellers aren’t allowed on certain platforms, such as Shopify.
For small to midsized businesses, here are some of the platforms we recommend
Reach out to us today and we’ll tell you how you can be better leveraging your eCommerce Website.