Copywriting is an Art
When you read a line and you want to keep reading just to see how the story ends… Grab your potential client immediately with good copy and images. Words can entice your audience to keep reading.
Your potential client needs to hear your “voice” leading them to your service or product. Experienced, creative authors at Optimum7 help our clients get heard through compelling, creative copy.
Copywriting is a Science
Have you unlocked the Google search algorithm yet?
With over 12 years in digital marketing, Optimum7 has figured out a lot of that science; both via research and the invaluable lessons of trial-and-error.
Our copy pushes our clients to the first page of results by using words that not only evoke emotion and action, but that hit the search algorithm sweet spot.
One key is publishing fresh, relevant and valuable content on a regular basis.
Digital Copywriters also keep the formatting attractive for “swipers.” You know. People who skim read as they swipe.
Our Copywriting Process
Writing & Editing
Why Your Business Needs Copywriting Services
Every business needs written content. Whether it’s webpage content, blog posts, landing pages, email copy, or sales materials, your business needs copy to communicate, inform, educate, and sell to your audience. Good copy is what gets people to click on your ads, open your emails, and drive your CTR through the roof for your blog posts.
But who is writing your copy? You? Someone in your office who has a way with words? Are they able to dedicate the time and energy needed to fulfill all your copywriting needs? Are they writing copy that inspires your readers to take action? Are they able to analyze and test their copy to make sure it’s achieving its goals?
Most of today’s businesses either have an in-house copywriter, or outsource their copywriting to an agency. If you find your staff scrambling to meet your copywriting needs because everyone is too busy to write that press release or blog post, it may be time to look for outside help. Outsourcing your copywriting means more time for you, your employees, or your co-workers to focus on what matters most: running your business!
If you plan on leveraging SEO to improve your company’s visibility, you’ll need writers who are specially trained to create content that is search engine friendly. High-quality content is one of the most important driving factors when search engines determine a webpage’s ranking. Outsourcing your copywriting to a digital agency skips the learning curve and ensures your copy utilizes best SEO practices so that your content gets seen.
A professional copywriter is adept at maintaining brand voice while writing content. Part of branding is keeping a consistent voice and values in your copy to help distinguish your brand. A skilled copywriter can embody that voice and use it across all platforms.
Our Copywriting Services
SEO Copywriting & Blogging
Whitepaper & EBooks
A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.