Sell More in Less Time with eCommerce Marketplace Services
The growth in online marketplace businesses is not slowing down, so our business model as a digital marketing agency has evolved too. We are experts on the complex processes of setting up automated and managed marketplace accounts for your products, each of which has a different process. We also optimize your AdWords campaigns with our Google AdWords Expert Audit and Campaign Management. Focus on your core business and on growing your revenue rather than investing your company’s time, money, and resources into building and maintaining a commerce platform, which would need to be constantly updated and improved as your business grows and your needs change.
Why Do eCommerce Need To Be On Marketplaces?
Sales on the internet reached an unprecedented growth of $394.86 billion last year, with 12% of retail purchases coming from online stores, a figure which is set to double between 2019 and 2022. Along with the increased use of mobile devices to shop online, the market opportunity is only projected to grow. It is a lucrative endeavor you can’t afford to start late on as a business owner. However, there’s a lot to learn and understand which most business owners make the mistake of attempting to do all alone.
With Optimum 7 we have the resources ready to build-out your online shop, develop marketing and sales, keep track of product inventory and ultimately fulfill customer orders. Instead of trying to do everything, use the experts to utilize the growing number of products and services that will enable your business to run smoother. Optimum 7 understands the nuances and technicalities of the front end and back end and are more adept at using software to manage inventory and logistics than the average business owver. Who can blame them with multiple kinds of products across different marketplaces. We have the technical expertise to combine with your product and customer knowledge.
Our eCommerce Marketplace Services
Marketplace SEO Services
Product Landing Page Design
Which eCommerce marketplace you should sell on really depends on your business model and the types of products you offer.
- Amazon: Amazon is the biggest eCommerce company in the world. It operates in 14 countries: U.S., Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Mexico, Netherlands, and the U.K. The site offers millions of products to an enormous audience, making it a viable option for all eCommerce businesses.
- eBay: Although eBay originally only offered second hand goods, it becoming a more popular platform for new products. You can sell items with a fixed price, or allow shoppers to bid on your products to try and get a good deal. We recommend eBay for most B2C products.
- Etsy: Etsy is a platform primarily for small sellers and handmade goods. If you fall into this niche, Etsy can be an excellent platform.
- Wayfair: Wayfair is a growing eCommerce marketplace that specializes in home goods. If you sell furniture or home appliances, explore Wayfair as a potential option to diversify.
eCommerce marketplaces serve as another platform in which you can sell the exact same products that are on your website. This means generating streams of sales from multiple sources. Now, who doesn’t want that? Yes, you have to dedicate twice the amount if time and effort to managing these marketplaces but you will not be spending the same amount of money as you are managing your own eCommerce platform. Set the time to plan this venture out and see the results in a matter of months.
As I mentioned before, these marketplaces can potentially be extra streams of sales. But the road to making these sales worth in and seeing your ROI on these marketplaces does take time. For example, customers shopping an Amazon tend to look into the reviews each product has to determine if the product is worth it or not. If you are new to the Amazon marketplace you will have no reviews and no questions answered. It will take a few weeks for you to get good reviews and stars added to your company or product profile. In addition, most marketplaces require sellers to pay a fee for service. This fee differs from marketplace to marketplace but it is something to consider when starting your marketplace venture.
A digital marketing strategy is the path to profitability. Optimum7 can help you set the right goals, offer and implement creative and technical strategies, and use data and analytics to review and improve your business’s performance.