How to Revamp Your Social Media Strategy By Creating Your Own Memes and Graphics

When I was a child I spent my days collecting and exchanging trading cards of my childhood TV shows. I owned hundreds of paperback books where Sailor Moon and Garfield sticker cards rested, never to be seen again. But I wasn’t the only one doing it. It was the trend back then. The trading card fever was so high that it wouldn’t be surprising if you stopped in the middle of the street to exchange these with a lost soul looking for that missing puzzle piece.

Read More

The Branding Puzzle – Piecing it together

I often feel that building a brand is similar to solving a puzzle. Only, branding is a puzzle with about 5000 pieces and 50% of the pieces are hidden in other rooms of your house. I don’t mean to say the client or your team members are pilfering pieces intentionally, it just kind of happens. You see, no matter how much research I do, how many hours I spend on a project, or how much data I review, I truly feel that I will need to rely very heavily on my team and my client to complete the puzzle. The client is the one with the vision, they work on the frontlines, they know who their target audience is, not based on statistics, but based upon personal relationships they have developed with them.

Read More

Optimum7 Attends Information Technology Analytics Group Hosted by FIU

On March 29th, Duran Inci, Co-Founder and COO of Optimum7, contributed to Florida International University’s (FIU) Information Technology Analytics Group held at the Ronald W. Reagan Presidential House on the main campus. The group discussion determined current and future workforce needs, identified critical occupations and skill sets, reviewed data that state policy makers will examine […]

Read More

How to Track Keywords from Lead Generation Forms

As the web continues to evolve, tracking user interaction with your website becomes more and more important. When you understand how users interact with your website, you can discover which pages and keywords are performing well, and which ones need further consideration. While there are many wonderful tools that help you analyze and improve your business by allowing you to optimize your site, there are certain metrics that, while valuable, can be difficult to access.

Read More

How to Remain Organized When Working on Large-Scale Design Projects

If you had the opportunity to ask any one of my peers, “what was the last spontaneous thing that Bridget did?” you’d most likely be greeted with silence and dumbfounded stares. I don’t exactly “do” spontaneous. I am a planner: it’s who I am, who I’ve always been, and probably who I’ll always be. While this may not make for the most thrilling spring breaks or hair-raising weekend adventures, it does make for a very stable, well-executed design process.

Read More

Hybrid vs. Native Mobile Apps

Hybrid vs. Native Mobile AppsThe popularity of smartphones and other “smart” devices has steadily increased since their introduction. An ever-increasing number of consumers are using their smart devices to research and engage with different brands and products. It’s no secret that developing a mobile app is one way for businesses to increase engagement with their audience, improving brand image, increasing value, and generating a higher level of consumer mindshare. However, there is more than one way to develop a mobile app and each method has its own advantages and disadvantages.

Read More

Best SEO Tools for Beginners

Do you remember your first day of school as “the new kid?” What about that feeling of unfamiliarity and uncertainty you had while walking through the hallways? Of course, you had heard this and that about school, about all the different things you could (and couldn’t) do there, all the things you might learn and discover… Still, the reality of the building you walked into was quite different from what you had heard. Being the new kid on the block, you may have found yourself doing things you had heard about, even some you had no idea about, in a place you knew virtually nothing about.

Read More
Page 20 of 41« First...10...1819202122...3040...Last »
Request a Quote
×

Pin It on Pinterest