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4 SEO Strategies for Casinos

You can expect more people to walk through your casino doors if you have prime online visibility. If people are able to find your casino easier and faster than your competitors, they will most likely go to your establishment first. Using casino SEO strategies will help your attract customers to your website and once they are on your site, your content should convert them to visiting clients. Some benefits of SEO include:

  • Ranking high on SERP to increase web traffic
  • Increase your overall authority to build trust among the gambling industry
  • Capture the attention of quality clients
  • Increase your on-site traffic with clear online information


Optimum7 has over 15 years of experience working with a wide array of industries to improve their search ranking through SEO strategies. We have a team of skilled copywriters and content builders to transform your casino website from the common messy format to a sophisticated SEO friendly website optimized with easy navigation for your guests to enjoy.

Customized SEO Services for Casinos by Optimum7

At Optimum7, we specialize in delivering our clients trackable and organic results. A key aspect of our process is incorporating SEO (search engine optimization) strategies every step of the way. Our full-service, in-house marketers have years of experience working with search engine giants such as Google and Bing to make sure you are on top of SERP (search engine results page). We offer extensive SEO services which include:

  • Local SEO
  • Keyword research & strategy
  • SEO website audits
  • Link building

Creating a well-made SEO plan involves hours of research and knowledge, at Optimum7 we can develop a plan custom made for your casino.

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What Is SEO?

Search engine optimization is the process of using techniques to increase the quantity and quality of traffic to your site through organic search engine results. On average, 70% of search engine users only focus on organic results. This means if you optimize your gambling website to be first on the search engine results page (SERP) you will have an exponential amount of traffic.

This may sound easy to do, but SEO services involve time- consuming and tedious work. Hiring an experienced digital marketing agency to do SEO keyword research, go over all your links, data, copy, and insert images will be your best option. You do not want to go through the hassle of learning new tools to analyze your casino sites performance and have to create new fresh content to implement on the website.

How To Use Seo To Increase Leads For Casinos

In order to create content that will increase leads, you will have to first create a detailed SEO plan of action. Without a plan, you will have a jumbled mess of objectives but no specific plan on how to achieve them. The digital marketplace is constantly evolving, new gambling hubs will continue to sprout, and the SEO strategy you used 6 months ago is most likely already outdated. A team of SEO experts have the tools necessary to find out what are the highest ranking search terms related to casinos and other terms your company should be using to get a good ranking on SERP.

Results We’ve Generated

Average Increase in Website Traffic


Average Increase in Conversion Rate


Monthly Total Leads Generated


We become an indispensable resource for our clients to drive traffic and leads.

Duran Inci
CEO of Optimum7
See How We Can Help You Grow Your Business
Want to speak with an expert? Call 866-848-6072

Top 4 SEO Strategies for Casinos

1. Showcase What Your Guests Think Of You

Google’s new algorithm takes your casino reviews into consideration when ranking your page. Reviews have a significant impact on your conversions because they are not only trust builders but also a place to encourage guests to give you feedback on your service. If possible include testimonials on your casino website to build trust among your web users and showcase how established you are in the gambling industry.

Research shows that 64% of online users form an opinion after reading between one and six reviews. Make sure your reviews are clear and of course all of the good experiences your casino goers have had. People will read these reviews and have a better feel for how your casino will be valuable to them.

2. Create Content For Your Patrons Not Google

Targeting relevant keywords for your casino and optimizing your page by filling it with these keywords may increase your SERP ranking but if you do it too much Google’s algorithm will notice and severely penalize you for doing so. Do not try to trick the spiders crawling your site by over-optimizing it with keywords.

Write content focused on your clientele, content marketing has been proven to increase traffic by 3.5 times compared to traditional marketing. Consider starting a blog to answer common questions casino goes have or write about the latest event your casino hosted. All of these ideas will get you to the top of SERP if you include high- value keywords and continuously posting.

3. Maintain A Constant Stream Of Posts

A major key to an effective SEO campaign is to constantly post on your page. If the content of your online casino website is the same as it was when it was first created, then you need to implement some worthy content on your gambling site immediately.

When Google crawls your page and notices there is no new content, it will see your page as something irrelevant and not worthy of being on the first page of search results. When you create constant posts on your site you are providing your niche clientele with valuable high-quality information they can share to their friends or link to on their personal website.



4. Pay Attention to Link-Building

You can break SEO down to two categories: on-site SEO and off-site SEO. In regard to off-site SEO, you want to focus on all the off-site signals pointing back to your casino web page. High-quality links from reputable sites increase your authority, thus increasing your SERP ranking.

Now, getting links to link back to your site may be difficult but if you run a competitive casino business this may not be a problem for you because you can have guest appearances post on their websites about your casino or have local hotel and resort post about a new performance at the casino. Link-building is highly important to any successful business, make sure your content is vital to your audience that encourages natural link- building.