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PPC Management for Casinos

The gambling industry is ranked 4th according to revenue the industry generates, this industry is only expected to increase. Technology has allowed users and casino owners to have an online presence where both parties can engage. In order to have a competitive advantage over your competitors, you may need to incorporate PPC management capabilities into your marketing efforts.

In order to beat your competitors to the top of the search engine results page (SERP), you may want to run various PPC campaigns to determine which casino keywords offer the most value and return on investment for you. Online casino marketing will help you reach the quality clients you wish to see at your gambling establishment.

PPC Services for Casinos Optimum7 Provides

We have worked with numerous clients who’ve wanted more foot traffic to their casino tables and machines, our highly skilled team of marketers know the do’s and don’ts of PPC advertising to deliver exactly what our clients wanted and more. Some Optimum7 PPC services include:

  • Retargeting strategizing
  • Paid search advertising
  • Social media advertising
  • A/B testing

…and many more. The Optimum7 team is equipped to answer any questions or concerns and ready to deliver results.

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What is PPC?

Pay-per-click or PPC is a form of internet marketing where advertisements are displayed on Google, social media sites, and other related sites across the internet. The pay-per-click aspect of this form of advertising is the company pays a fee every time the ad is clicked on.

In order to run a PPC ad, advertisers place bids on ad placements where they believe people are searching for high-value keywords. With PPC campaigns you can create trackable and highly targeted ads. You have the ability to see precise analytics such as how many people viewed your ad, for how long, and if that view turned into a conversion. There is no other type of advertising like PPC, it is used highly among industries like gambling.

A great aspect of PPC advertising is taking the data, analyzing it, and optimizing your PPC campaign to improve your return on investment (ROI) and lower your cost-per-click. Testing PPC campaigns can give you insight on the habits of your niche casino clientele and allow you to tweak other aspects of your casino.

Search Ads/ Paid Ads

Search ads/ paid ads appear on the search engine results page when a user searches for a related keyword. The most common search ads are Google Ads which appear on top of the organic search results. A great feature of paid ads is the ability to choose from a wide range of casino keywords and bid on the keywords you believe will bring you the most leads.

Display Ads

Display ads can be text, images, or videos ads and are displayed on websites related to the gambling industry or casinos. With display ads, you can promote any new guest appearances happening soon, a live performance, or new slot machines your casino is introducing.

Social Media Ads

Use social media ads when you are striving to increase engagement. Online web users on various social media platforms such as Facebook, Instagram, and Twitter are able to respond, react, and share your ads with their friends.

Results We’ve Generated

Average Increase in Website Traffic


Average Increase in Conversion Rate


Monthly Total Leads Generated


We become an indispensable resource for our clients to drive traffic and leads.

Duran Inci
CEO of Optimum7
See How We Can Help You Grow Your Business
Want to speak with an expert? Call 866-848-6072

Top 4 PPC Strategies to Use for Casinos

Use Mobile Ads

Over 53% of web traffic is coming from mobile users, it is only natural for you to optimize your PPC campaigns for mobile web browsers. Some benefits of optimizing your PPC advertisement for mobile include:

  • Reach more potential guests
  • Conduct A/B testing
  • Conduct mobile market analysis
  • A wide range of creative options
  • Cost effective

Make sure your PPC campaign is clearly understood on mobile and desktop for optimal ROI. Always test your display ad, search ad, and social media ad for mobile compatibility to make sure Google does not penalize your ad campaign score.

Create Targeted Landing Pages For Your PPC Campaigns

When you run a PPC ad, you want to maximize the value of every click. Your PPC ads should have a specific goal in mind and a specific action you want a visitor to take, whether that be a sale, filling out a contact form, etc. Creating targeted landing pages centered around a singular call to action can make sure you make the most out of your PPC campaign.

Avoid directing a PPC campaign to your homepage or a normal page on your site. This could potentially lead to your audience getting distracted before completing the intended goal of the ad.

Use A/B Testing To Improve Results

The marketing terminology, A/B testing refers to when you run two ads at the same time to analyze both results to determine what works and what does not. In order to get the most out of A/B testing, make sure to compare:

  • Headlines
  • Links
  • Keywords
  • Body text
  • Visual elements

All of these factors will in some way affect your PPC ad performance. Use the data from your PPC campaign to develop new optimized campaigns that will generate more leads, increase conversions, and lower your cost-per-click.

Know Your Targeted High-value Keywords

Do the necessary extensive research to determine the keywords and semantic keywords casino goers are using when using the web. Gather all your keywords and create groups of keywords you plan to use for the different campaigns.

With this approach, you are able to analyze if you have grouped keywords correctly and trash keywords with no search volume. Drive targeted traffic to your site with the right keywords to an improved conversion rate and on-site clientele traffic.