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How the Tourism and Travel Industry Can Use Software Development

The ease of access to the Internet has created a rapid increase in the tourism industry. That’s because travelers can book and manage trips from nearly anywhere through online bookings.

One of the biggest challenges that businesses in the tourism industry encounter is the fact that consumers are always on the hunt for the best deal. There are so many platforms that make it easy for people to shop, compare prices, and read reviews. If your business isn’t perceived as a great value in the minds of the consumer, you may struggle to drive conversions.

Software development can help simplify your booking process. This applies to all businesses that operate in spaces like hotels, resorts, hospitality, vacation rentals, airlines, car rentals, and anything else that targets the traveling consumer.

Custom Software Development for the Hospitality Industry

At Optimum7, we have the custom software development tools and expertise you need to enhance your travel and tourism companies. We have over 12 years of experience building software platforms for the travel sector, including..

  • Web Application Development
  • Online Booking Software
  • Software Infrastructure and IT Consulting
  • Mobile App Development
  • Custom Functionalities

…and more.

Why Do Businesses in the Tourism Industry Need Software Development?

As I’m sure you know, managing things like your inventory and availability can be tricky. That’s because so many businesses in the tourism industry allow bookings through third-party websites and platforms in addition to their own site. So it’s more important than ever for your pricing and availability to be updated in real-time. Otherwise, you can run into problems with overbookings and things of that nature.

Software development for businesses in the tourism industry will improve multi-platform compatibility. You’ll be able to synchronize information on your website, mobile site, and mobile application. There is specific technology used to help improve and manage inventory effectively.
Furthermore, tourism software development can be used for infrastructure management as well. This encompasses things like your database, system, and networks.

There are two sides of the spectrum that need to be taken into consideration. You want your process to be as effective as possible on the back end, while still delivering a high-quality product and experience to your customers. Software like mobile apps, web portals, CMS apps, and data integration are all necessary to achieve this. That’s why every company in the tourism industry needs software development to maintain a competitive advantage.

Results We Generate

Average Increase in Website Traffic


Average Increase in Conversion Rates


Monthly Total Leads Generated


We become an indispensable resource for our clients to drive traffic and leads.

Duran Inci
CEO of Optimum7
See How We Can Help You Grow Your Business
Want to speak with an expert? Call 866-848-6072

Optimum7’s Tourism Industry Software Development Services

As experts in the digital marketing industry, we have developed custom tools to help improve businesses in the tourism industry with software development. Here are some of the most valuable solutions that we provide.

Mobile Optimization

The best opportunity for your tourism business to increase sales is by targeting mobile users. In addition to mobile-friendly websites, mobile apps have simplified the booking process for customers. These apps make it easy for people to compare their options and make a purchase based on their needs.

You need to recognize what types of devices people are using to make travel arrangements. When people are on the go, they aren’t going to pull out their desktop computer. But it’s easy for them to access content from their smartphones and tablets.

Another benefit of having a mobile app for your tourism business is that you can store customer information on these platforms. Users can make a purchase in just a few clicks since their personal information and payment methods can be stored in the app.

Customer Experience

We also help you apply software development to improve the customer experience. Each customer has a different journey. You want to make sure that your content is adjusted accordingly based on each unique experience.

For example, customers who are looking for a last-minute deal aren’t the same as a customer who is booking a trip six months in advance. Business travelers booking from a mobile app are different from a family that is booking a vacation from their computer. Our software development services help you target each type of customer accordingly.

Conversion Optimization

Customers need to be able to compare prices and options through your website and mobile platforms. But with that said, you want to make sure that they ultimately convert. Otherwise, they’ll just end up buying from one of your competitors instead.

By using Optimum7 for software development, we’ll help you track metrics that determine how customers are converting. You’ll understand what is causing them to complete or abandon their purchase process. Then you can make any necessary adjustments accordingly based on this information.

Any business that targets traveling consumers can benefit from this software. Hotels, airlines, vacation rentals, car rentals, resorts, museums, tours, and anything hospitality related are all examples.
There are a wide range of different technologies for tourism and travel services. Some of the top software associated with this industry are porting and legacy migration, mobile apps, inventory management, CMS systems, and distribution management software.
Companies that operate in the tourism industry need to increase their digital presence. The best way to do this is with mobile penetration. By having a mobile-friendly website and developing a mobile app, it will increase the chances of reaching more customers for their travel needs.