Customers are the lifeblood of any business. Whether B2B or B2C, it’s always the customer you’re trying to impress, whose needs you’re trying to meet. Yet this isn’t always as easy as it seems. Dealing with people can often be the most difficult part of your job. Sometimes it doesn’t matter how much time you […]Read More ›
One of biggest advantages of working for a growing Marketing and Technology Firm like Optimum7 is the clientele we attract. Whether a small to medium sized business or a Fortune 500 company, I can honestly say I have been blessed with some of the best clients and best people any Marketing Director could hope for. […]Read More ›
Despite its primary association with marketing and advertising, copywriting disciplines vary across work environments. Traditionally, copywriting was based on achieving direct sales through copy, a discipline that is generally found within traditional direct marketing and advertising agencies or traditional creative advertising agencies. But with the advent of digital marketing, the role of copywriting in marketing […]Read More ›
At Optimum7, we often discuss different approaches to client consultation. At the end of the day, our clients rely on us to guide them with their business, marketing and technology needs while expecting increased brand visibility and business. I was thinking about this the other day after a Monday staff meeting and a heated discussion. […]Read More ›
At Optimum7, we perform a lot of custom programming work for a wide variety of ecommerce solutions. We have had the privilege to work with open source systems like Magento and packaged solutions like Shopify and Volusion. Our ability to custom build CMSs and develop functionality deemed “impossible” by many development companies – in some […]Read More ›
As a copywriter, you must be able to adapt to the internal processes of diverse industries. While each specialty of a given industry will have its own way of doing things, a copywriter will find it harder to work with some than others. Thus far, I have found it particularly difficult to develop content that […]Read More ›
If you are a part of an organization that continuously evolves, tests new processes, pushes the limits of efficiency always wanting to grow, regardless of which industry you are in, you will need a very good project management system. It’s very important to have the right kinds of people working in your organization. Creativity, initiative, […]Read More ›
Although it’s the CEO/executives who sign the contract, it’s your job as the project manager to ensure that the contract covers all essential aspects of the project to prevent future disagreements between your team and the client. A well-developed custom programming contract not only helps you eliminate the unnecessary time spent on communicating with the […]Read More ›
Imagine a scene where an overworked programmer is trying to code (without being interrupted) when his extremely impatient boss walks over to his desk to ask him a question. Coding requires intense focus and concentration, which his boss knows, but he really needs an answer. How much time do you think the programmer has to get back to his boss? An hour? Maybe two? In our office, you’d be considered quite the optimist! He needs that answer NOW!
And let’s not forget the marketing manager! He’s busy messaging the junior programmer demanding that he finish a task that is way past due – which in our business can be as little as an hour.
And where am I? I’m the project manager who is tasked with keeping track of all this craziness and making sure projects move forward without interruption.
What can I say? Welcome to the glorious world of small business and project management!Read More ›
If you are currently working with a copywriter to enhance your online content marketing strategy, then it is safe to assume that you hired one for good reason. Recognizing the need for a copywriter signifies a business owner’s commitment to achieving his or her business goals through the power of the written word. Typically, business […]Read More ›