When implementing faceted searches, tools such as the Algolia database will provide the framework and infrastructure that you need. They will allow users to narrow results as they search for products while providing a reasonable number of matches. Leveraging Advanced Faceted Search for eCommerce Conversions Why is a faceted search an important eCommerce functionality? […]
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As the coronavirus pandemic grips the world, the vast majority of businesses are working hard to adjust their strategies. For example, we have a weekly eCommerce podcast, Surge, which we are now recording remotely over Zoom to maintain guidelines on social distancing. Ask any business and they’ll give you a myriad of answers on how […]
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Hello everybody, welcome to Surge. This week we will talk about five tricks that big brands use to dominate search results. Number one is relevant weekly content. Number two, online PR and backlinking. Number three, product buying guides. Number four, a multichannel approach to displaying your eCommerce products. And number five is strategic relationships. We […]
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Hello everybody. Welcome to Surge. This week we will talk about the five reasons that your emails might not be getting into your customers’ inboxes. Why Your Email Marketing and Outreach is Missing Inboxes and Delivering to Spam Folders 1. Improper DNS Settings are Triggering Spam Filters The first reason is very straightforward. You might […]
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This week we will talk about the coronavirus and eCommerce and the effects that the pandemic might have on your e-commerce business. Coronavirus and eCommerce: How are Businesses Responding? Obviously, in a situation like this, everybody panics. We’ve just experienced one of the largest drops in the stock market across the board of our lives. […]
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Hello everybody. Welcome to Surge. This week we will talk about selecting the right partner or expert for Shopify or Magento. There are a bunch of other platforms out there like BigCommerce, Volusion. Today we will focus on Shopify and Magento. Magento 1 Is Closing Shop Magento 1 has an end of life approaching June […]
Read More ›Hello everybody. Welcome to Surge. This week we will talk about marketing for eCommerce and technology startups. Types Of Startups In our world, there are three types of startups. The first type is everybody’s favorite, it’s a technology company; it’s a unicorn. Everybody’s looking for unicorns. You invest $100,000 and you get back $5 million. […]
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Hello everybody and welcome to Surge. This week we will talk about e-commerce email funnels. This topic is extremely important; when a prospect or a client comes to us, we always like to look at the lowest hanging fruit: “Where can we make the most amount of impact at the shortest amount of time?” Email […]
Read More ›Hello everybody. Welcome to Surge. This week we will talk about eCommerce performance marketing. Our clients, as well as prospects, have asked often about this. You don’t really want to pay for marketing. If your budget ranges from $5,000 to $10,000 a month, that adds up and can eat into growing profits. Ideally, you want […]
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