Our Blog

How to Run Effective Google Shopping and Facebook Ads with Variant Product Pricing and Options

Multiple customers have variant products. They always encounter the same issue when they’re trying to run these Google Shopping campaigns. Pricing For Product Variants What is variant product pricing? Suppose you have an eCommerce site on BigCommerce, Volusion, or Shopify. They show product options the same way. You sell a jacket with three sizes: small, […]

Read More

Top 8 Facets Of Google’s Consumer Nurture Report and How It Affects E-Commerce and Online Branding

Google in July 2020 released a report regarding consumer behavior. Alistair Rennie and Jonny Protheroe outline how decision-making has become “messier” in their words. This is due to eCommerce growing, and more consumers using computers and mobile devices to make purchases. The internet has turned online shopping into a free-for-all frontier. Customers are more likely […]

Read More
EDI And XML Integrations For Ecommerce Businesses

EDI And XML Integrations For eCommerce and 3PL Companies

Many eCommerce businesses were not prepared for the COVID-19 pandemic. They were still operating out of their warehouses and manually stocking products, only to suddenly encounter a shortage of warehouse employees. Certain states mandated shutdowns for citizen’s safety, and many of these lockdowns are still ongoing. Despite this logistical nightmare, the demand was still there. […]

Read More

How to Guest Blog and Build Authority Backlinks for eCommerce Sites

Ninety percent of Optimum7’s clients are eCommerce businesses. They need content marketing strategies with these clients, because SEO will earn them revenue. Experience has taught the developers this fact: most eCommerce sites with their main URLs and homepage will get all the backlinks, authority, brand mentions, media mentions, and sub pages. Their deep pages will […]

Read More

Optimizing eCommerce Sales Flows & Nurture Funnels

The Optimum7 members deal with eCommerce businesses as well as some lead generation businesses. Some service-based lead generation. That’s because there’s a lot of overlap when it comes to organic visibility. The team also develops custom functionality for service-based businesses. Clients report, “We’re having issues with our conversion funnels.” They then require assistance. Usually eCommerce, […]

Read More

How To Build A Scalable Marketing Agency by Offering Ecommerce and Custom Development

Optimum7 has been in business for fourteen years. The managers know the pain points that are involved with growing your agency and scaling your agency. It doesn’t have to do with sales only, but rather specific checkpoints with your clients, your touchpoints, the results that you generate. Obstacles With Running An Agency What are the […]

Read More