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Many manufacturing, industrial, or machinery B2B businesses are setting up online stores. Thanks to recent events, they have to go remote. That means updating their website. Whether you are B2B or B2C, customers are now online. A huge B2B eCommerce movement has taken over. These companies are used to working in a specific manner: running […]

Multiple customers have variant products. They always encounter the same issue when they’re trying to run these Google Shopping campaigns. Pricing For Product Variants What is variant product pricing? Suppose you have an eCommerce site on BigCommerce, Volusion, or Shopify. They show product options the same way. You sell a jacket with three sizes: small, […]

Clients and prospects often ask about design: “Should I do a template or custom design? I don’t have my brand guidelines. Should I redesign my site or redo my brand? In your opinion, for an eCommerce business, when does it make sense to do a full scope redesign? Identify what type of eCommerce store you […]

Many eCommerce businesses were not prepared for the COVID-19 pandemic. They were still operating out of their warehouses and manually stocking products, only to suddenly encounter a shortage of warehouse employees. Certain states mandated shutdowns for citizen’s safety, and many of these lockdowns are still ongoing. Despite this logistical nightmare, the demand was still there. […]

You need an SEO marketing audit and a full marketing strategy for your online store. Prospects and clients will come to the team to ask about functionality or their metrics. Developers often see that they don’t have a real marketing strategy and the lowest-hanging fruit with their website or SEO. They then try to guide […]

Ninety percent of Optimum7’s clients are eCommerce businesses. They need content marketing strategies with these clients, because SEO will earn them revenue. Experience has taught the developers this fact: most eCommerce sites with their main URLs and homepage will get all the backlinks, authority, brand mentions, media mentions, and sub pages. Their deep pages will […]

The Optimum7 members deal with eCommerce businesses as well as some lead generation businesses. Some service-based lead generation. That’s because there’s a lot of overlap when it comes to organic visibility. The team also develops custom functionality for service-based businesses. Clients report, “We’re having issues with our conversion funnels.” They then require assistance. Usually eCommerce, […]

Optimum7 has been in business for fourteen years. The managers know the pain points that are involved with growing your agency and scaling your agency. It doesn’t have to do with sales only, but rather specific checkpoints with your clients, your touchpoints, the results that you generate. Obstacles With Running An Agency What are the […]

The marketers work on SEO on a weekly basis for clients, the Optimum7 website, and SaaS and software companies. SEO is one of the most important things in marketing and running a business. This is because you generate lucrative leads and revenue. 1. Content Hierarchy What is content hierarchy and why is important? Your content […]