As an e-commerce brand, you have the ability to sell products to people all over the world. The Internet has made it possible for you to operate. But this means that you’re no longer competing with just a few other local businesses in a small town. You’re competing against other e-commerce shops as well as […]
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How many people visit your e-commerce site on a daily basis? If you’ve been implementing a basic SEO strategy, there’s a good chance that you’re noticing a spike in traffic. But even with more visitors navigating to your site, you’re not seeing much of an increase in sales. So what’s the problem? That’s because website […]
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There has been lots of buzz lately about Proposition 65. That’s because the old Safe Water and Toxic Enforcement Act of 1986 has recently been updated. The new changes to Proposition 65 now impact the e-commerce industry. If you want to be successful, It’s obviously important for your company to focus on things like your […]
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Times are changing and with it digital commerce. As digital marketers and eCommerce sellers, it is our job to recognize these changes and adapt to them accordingly. That means doing our best to keep up with the volatile trends of the internet. The internet is much like the stock market. There is no one way […]
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From Facebook to Instagram to Twitter, the potential and value that social media has to offer are infinite. In today’s media-rich environment it is key for any business to create effective and successful social media content. Effective content has to be engaging and relatable to the viewer. Video, being the most data-rich medium, makes for […]
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When it comes to utilizing video for business, owners typically have two factors in mind: quality and affordability. Business owners are always looking for that perfect balance between the two factors, so when it comes to producing a video, you have to take full advantage of every resource at your disposal. One incredible resource that […]
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eCommerce product videos are a great way to demonstrate your product or inform your customers on specific features about your product as well as increase brand awareness. These kinds of videos are also sometimes called infomercials or explainer videos. They aren’t like traditional commercials because they don’t rely on imagery with strong emotional appeals to […]
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