Guide to Getting the Most out of the New Facebook Pixel

Introduction Facebook recently introduced its new all-in-one pixel for advertisers combining its conversion pixel and custom audience pixel into one site wide pixel that does everything and more. Well, almost everything. By releasing the new Facebook Pixel, Facebook has sought to make it easier for advertisers to track campaign performance and user behavior across their […]

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Guide to Building a Basic Drip Email Marketing Strategy

Guide to Building a Basic Drip Email Marketing Strategy

A drip marketing strategy is a type of email marketing automation that involves sending pre-written emails at specified time intervals after an email address has been initially captured into your mailing list. The purpose is to send targeted emails with strong value propositions that keep leads interested in your product or service for eventual conversion. […]

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