The 2018 shopping season is coming up fast. eCommerce businesses, whether they are selling on Amazon or on their own sites, must be ready to take full advantage of it by leveraging all the tools at their disposal. In the third installment of our Surge Series we discuss how businesses can increase conversions and boost sales online using a variety of tools, techniques, and strategies. We provide you with some great marketing insights as well as tips and tricks for making the most out of the 2018 shopping season.
Increasing Amazon Sales and Conversions for the 2018 Shopping Season
In Part 1, we discuss increasing conversions and boosting sales for sellers specifically on Amazon. We go over some of the issues online sellers face when selling on Amazon, such as refunds, shipping and handling, and advertising. We also discuss how a seller on Amazon can optimize their listings and the importance of leveraging the Amazon advertising services. As we talk about issues with third party sellers and protecting your products, we provide you with a rundown of some of the best and most essential tools for dealing with such issues. If you are looking for an insightful and direct breakdown of the essentials for selling on amazon, you’ve come to the right place.
Optimizing Amazon Brand Pages, Product Pages, and Product Descriptions
During Part 2, we discuss how to get the most out of selling on Amazon by optimizing your brand page, product pages, and product descriptions. Optimizing your Amazon product pages will lead to an increase in conversions and will allow you to rank higher not only within Amazon itself but on search engine results as well. We also go over how to leverage product reviews to increase your visibility by using the reviews to further optimize your product descriptions. As our COO Duran Inci puts it, “Amazon is all about the Review game. The more reviews you have, the better reviews you have, the more sales you generate.”
Increasing Sales and Optimizing Conversions for eCommerce Stores
In Part 3 of our third Surge Session, we go over how eCommerce store owners can make the most out of the 2018 shopping season if they are not on Amazon. We talk about the importance of a streamlined and effective purchase funnel and how one can go about optimizing their purchase funnel. We discuss how eCommerce store owners can utilize their current customer base to get the most out of the upcoming shopping season, such as by re-targeting and email outreach, as well as how to optimize product pages, product descriptions, and call to actions. We also go over certain tools, such as interactive pop-ups like Wheelio, that will help you get the most out of all of your marketing and optimization efforts.
Top eCommerce Functionalities for Boosting Sales and Increasing Conversions
Part 4 of this Surge Session covers the most useful and effective functionalities eCommerce store owner can implement to increase conversions and boost sales in the short-term for the upcoming 2018 shopping season. We go over up-sell functionalities such as checkout up-sell and check-out up-sell based on item in cart that allow you to increase your average order value and get the most out of every sale. We also discuss some very useful functionalities such as checkout abandonment and first-purchase discount, and the importance and complexity of offering free shipping. When it comes to leveraging functionalities, one should always look to maximize their average order value and their lifetime value.
Amazon and eCommerce Shopping Season 2018 Tips and Tricks
In our fifth and final section of this Surge Session, we give you a rundown of the best tips and tricks for making the most out of the 2018 shopping season. We discuss the importance of leveraging re-targeting and the Google analytics goal funnel. If you implement these strategies, you will see an increase in traffic, conversions, and, therefore, sales. So make you are are ready to handle it all. Even if season don’t affect your sales, you can still utilize these strategies, whether you are selling on Amazon or on your own eCommerce sore. If you properly leverage the functionalities we discussed, you will see an increase of up to 20 to 30% in sales. Do not let the 2018 shopping season pass you by, make the best of it with the advice we just provided you.
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