In this Surge Session, we discuss different strategies to increase sales for eCommerce stores. We mainly focus on short-term strategies that yield a quick boost in sales, regardless of whether your eCommerce platform is Shopify, BigCommerce, Volusion, Magento, or any other.
We are joined by Duran Inci (CEO), Joe Hassun (Director of Marketing), and Ohad Yarel (Marketing Specialist).
Google Shopping and Paid Search for eCommerce Stores
For short-term strategies, the only way or the most efficient way to bring sales to your site is through paid search.
We start by covering Google Shopping. Google shopping is one of the top platforms where you can list your products through a data feed. Most major eCommerce platforms have plug-ins or integrations with Google Shopping where you can list your products directly.
We also discuss tips and tricks for listing your products on Google Shopping, with the top tip being to optimize your product page by having a detailed product description, high-quality product images, and good product title.
The amount of money you can spend on paid search depends on what type of product you sell, what types of categories your products are in, and what your gross profit margins are as well as your average order volume. These metrics are very important for eCommerce owners to pay attention to.
Diversifying Your Platforms & Increasing Visibility
In part 2, we discuss other shopping comparison sites, such as shopping.com, bizrate.com, and pricegrabber.com. When it comes to strategies that act fast, you should look at covering all these sites. It is a fast way to easily implement a feed and have your products listed on multiple platforms.
Strategies are becoming more and more complex. You now have to pay attention to everything from your branding, to your product descriptions, to your supply chain, your pricing, your gross profit margins, and multiple marketing platforms and mediums. Marketing and development are becoming more and more integrated. You can’t just focus on one area or channel anymore.
Should I sell on Amazon and other eCommerce Marketplaces?
Should you sell on Amazon and other eCommerce Marketplaces? You absolutely need to have your products listed on Amazon, primarily, but you need to have the margins to be able to afford it. With Amazon, you need to pay attention to its algorithm. You also need to pay attention to your product pages and optimize them, optimize your product descriptions, your product titles, include high-quality images, etc.
Other marketplaces where you can list your products include eBay, WalMart, Wayfare, Jet, House, and Overstock. If you are further in the game, we suggest QVC and the Home Shopping Network, but keep in mind they will require higher quantities and will have higher standards for returns. Optimizing your listings is different for every marketplace, which can be a time-consuming process.
Why Social Media Marketing and Retargeting is a Must
In part 4, we cover paid search on social media, primarily on Facebook and Instagram. The most important thing when doing paid search on social media is retargeting. You HAVE to do retargeting, there’s no way out of it. You need to leverage the Facebook Pixel, place it on your site, and retarget the people that come to your website. To increase conversions with retargeting you need to first exclude the people that have already converted.
Dynamic retargeting is very important as well. A lot of platforms, like Shopify and BigCommerce, have an integration that allows you to do that simply.
There is a lot of money to be made using paid social media. It’s a fairly complex process as each platform is completely different and comes with its own sets of complexities and processes.
6 Quick Conversion Rate Optimization Tips to Increase Profits
Lastly, we cover conversions. It’s more difficult to increase traffic than it is to increase conversions. So when you are looking for short-term strategies to increase sales, you should look at conversions.
There are several strategies and tools you can leverage to increase your conversions. First, you should set up a funnel. A funnel allows you to see where people drop off and what steps you need to take to prevent that.
You can also include reviews (the best ones) in your product descriptions, have a customer support/live chat feature on your site, include trust badges on your site as well (they show the customer that you are a safe, trusted site), simplify your checkout process, and leverage recover abandoned cart functionalities.
If you have any questions, please reach out to us. We are happy to help. Contact us today.