Surge Session - Part 4

November 21, 2019 by Duran Inci

How to Start an eCommerce Business from Scratch

This week we will talk about how to start an eCommerce business. We get this question a lot. Obviously at Optimum7, we work on growing eCommerce businesses. There are a lot of people, a lot of investors who want to take the plunge. When we talk about starting an eCommerce business, we have to […]

How Can a Small E-Commerce Business Compete With Amazon

This week we will talk about one of our most popular topics, which is how to compete with Amazon. Amazon is a billion-dollar company. There are other billion-dollar companies, such as Sears, Home Depot, Wayfair, jet.com, and Walmart. You as an eCommerce owner might be competing with them on a daily basis. Online Stores […]

Facebook and Instagram eCommerce Sales

This week we will talk about getting e-commerce sales from Facebook and Instagram, and this is a topic that comes up often. We mostly work with clients who are earning more than two to three million dollars annually from e-commerce sales. The Next Level of Digital Marketing At Optimum7 we are e-commerce heavy. When clients […]

Online PR For eCommerce Companies

Public Relations: an Essential Component of Online Marketing Strategy This week we will talk about online Public Relations (PR) and paid placement for eCommerce companies. Mind that we're not really talking about paid ads that you see on Facebook or AdWords. When we say online PR, it has to do more with branding and less [...] Read More ›

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October 23, 2019 by Duran Inci

eCommerce Platform Security and Backup: Prevent a Data Breach

What Happens in an eCommerce Data Security Breach This week we will talk about the website security aspect of eCommerce platforms. I don't know if you're aware of this, but systems out there like BigCommerce, Volusion, Shopify, 3dcart, and Miva have their own internal backup processes. However, they don't have it on a per-store basis. [...] Read More ›

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How to Promote a Conference, Convention, or Trade Show Successfully

October 17, 2019 by Duran Inci

How to Market a Conference, Convention, Trade Show or Event with a Planned Strategy

If you are doing any kind of trade show, conference, local event or experiential marketing, this is for you. Ideas for Marketing a Conference Event Successfully Prepare Your Marketing Campaign Local and national events have started to take a lot of traction because learning is a big part of what's happening in the business industry [...] Read More ›

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Common Project Management Mistakes and Solutions

October 9, 2019 by Duran Inci

Project Management for Integrated Marketing, Ecommerce and Custom Software Development

Setting Up Your Project Management System for Success When it comes to executing these marketing strategies, we have clients who are doing 10 million, 20 million, $30 million annually, and they have multiple mediums that they need to advertise on. You need graphics, you need video, you need specific executions, you need specific tasks, they [...] Read More ›

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October 7, 2019 by Duran Inci

eCommerce Data Migration for Enterprise Level Companies (Over One Million SKUs)

Challenges of a Large Data Migration with Millions of SKUs Today we're going to be talking about migrating an eCommerce store that has over a million-plus SKUs. We've done tons of eCommerce migrations moving from BigCommerce to Shopify or Volusion to BigCommerce. eCommerce Migration: The Difference With Million-Plus SKUs What makes the difference? Having over [...] Read More ›

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September 25, 2019 by Duran Inci

How Much Should Website Design and Redesign Projects Cost?

Does Your Website Need a Redesign? We get this question a lot from our clients and most of the questions revolve around how much web design costs. If we really need to do a redesign, if we can take an existing template and use that, what type of design do I need to do for [...] Read More ›

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September 18, 2019 by Duran Inci

SEO Checklist for Brand New Websites

Setting Up Your Site’s URL Structure and Plugins for SEO Success 1. Have A Clean URL Structure. What does that mean? Make sure that your URLs are nice and short, have your keywords in there, and don't list dates. Sometimes I know if you're using WordPress, one of the defaults may be to have the [...] Read More ›

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