Surge Session

Many business and e-commerce owners see conversion rate optimization as a one-time project. A client or prospect comes and says, “Here’s my e-commerce site. I’m earning six million dollars in revenue right now. Fifty percent of my traffic comes from organic Google. twenty percent from Facebook, twenty percent from YouTube, and ten percent from affiliates. […]

 Thanks to COVID, B2B businesses have gone digital, from large corporations to small businesses. If you are running a B2B business and you want to add e-commerce capabilities, you need these features and functionalities. Developments & Trends in B2B eCommerce Technology What are the changes that you’re seeing in the industry right now? What […]

 Many eCommerce businesses admit, “I’m having a difficult time selling products online.” The Optimum7 marketers take a look at their site and we see that they have a pretty high price point product, from furniture to jewelry. They typically see that these individuals who have an average price point of over a thousand dollars […]

At Optimum7, ninety to ninety-five percent of business operations are eCommerce. Fortune 100 companies and larger international operations send requests to the marketers about going digital thanks to COVID-19’s financial impact. Challenges of Operating in a Global eCommerce Market When we talk about international e-commerce in emerging markets, what are some of the challenges that […]

Volusion seems to have filed for bankruptcy in Texas on July 29. This has some implications for Volusion users. Optimum7 wanted to cover what this means for you if you’re on Volusion and what this means for you if you are not on Volusion and are on a different system. (Volusion Migration) If you are […]

eCommerce remarketing involves targeting customers who have made a purchase. Many tools will help you with this venture, and Optimum7 can recommend those tailored for eCommerce specifically. The Importance of Remarketing & Retargeting for eCommerce Businesses in 2020 Why is remarketing so important for eCommerce? With digital marketing, there are two ways you can really […]

Many people want to build an e-commerce business online. That journey is not easy, especially for apparel. It’s incredibly competitive and you have to go through a specific path to get the right kind of product out there in the marketplace. Ninety percent of Optimum7’s clients are e-commerce; twenty percent of those are apparel brands. […]

The COVID-19 pandemic has created an incredible demand for online shopping and eCommerce products. Entrepreneurs across the globe are now looking to create and sell new and innovative products online. In this week’s Surge Session, we will be discussing how to create a product prototype, which is the first step in creating and selling a […]

When businesses start to gain an audience, they may find that thanks to the COVID-19 pandemic, they cannot get inventory easily. With high demand and sales increasing, they have trouble restocking with new products in their warehouses. Production has shut down in many factories and facilities; this is good for public safety but not for […]

For the past ten years, Optimum7 has consulted with many companies like Intel, Dr. Pepper, and Dior Latin America. For publicly traded companies, their e-commerce operations are not their primary concern. Thanks to the COVID-19 pandemic, they are looking into building their operation to allow for digital sales, such as using Amazon as a platform. […]