In terms of SEO, creating great meta titles and descriptions is always a marketer’s first step. This is the information that Google uses to define what is on a page and what is displayed to individuals using search engines. Often, you will find yourself in a position where you need to write 1000’s of unique […]
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Whenever you read a comment section about something related to Google, you’ll see countless SEMs complaining that Google’s hiding keywords or randomly ranking results to make SEO more difficult for smaller agencies, that they favor big brands and are trying to eliminate small agencies entirely. The fact is that Google loves money — as we […]
Read More ›Dear social media user, You want to increase the number of people who follow you, reach people outside your fan base and generally have the whole world acknowledge how well you cook or how beautiful last night’s dress was. Sorry to break the news, but you’re not going to get anywhere using hashtags the way […]
Read More ›I love conferences. You get to meet new people, hang out with peers, get to know the industry head honchos, learn about the latest events and technologies in the industry as well as what’s up and coming. The networking and learning opportunities are incredible. Anybody truly serious about their industry should attend at least 2 […]
Read More ›A balanced workout regimen is necessary to maintain a healthy lifestyle, the same way a good SEO strategy is essential to the longevity and success of your business.
Read More ›If you’re in the hospitality industry, you may not have realized the benefits of a strong online presence. Rather than problems or opportunities that are “common” or “normal,” the industry faces a unique set of problems in the ways they operate. For example, hotels are open 24 hours a day, 7 days a week, 365 days a year! This, of course, means that hoteliers must be on top of their game at all times, ready to respond and overcome challenges as they arise.
Read More ›Do you remember your first day of school as “the new kid?” What about that feeling of unfamiliarity and uncertainty you had while walking through the hallways? Of course, you had heard this and that about school, about all the different things you could (and couldn’t) do there, all the things you might learn and discover… Still, the reality of the building you walked into was quite different from what you had heard. Being the new kid on the block, you may have found yourself doing things you had heard about, even some you had no idea about, in a place you knew virtually nothing about.
Read More ›So you’ve read about do it yourself home improvement, design, craft and landscaping… but what about do it yourself SEO (Search Engine Optimization)? If you’re wondering whether or not it is a practical alternative, all you really need to do is walk into a professional SEO firm and take a look around you.
Read More ›How to Think Like a Search Engine Spider
Tricks and SEO are not really terms that go together. SEO is not about tricks, despite what some Blackhat SEO operators may tell you. Rather, SEO is about a set of processes, both onsite and offsite, that work together to “convince” Google, Yahoo and Bing et al that your website should be ranked higher than the others for a particular keyword or phrase. Whether you call them tricks or processes or techniques, here are some effective SEO steps that actually make a difference:
Read More ›We have all heard the buzzword ‘Keyword’ and most of us know what it is. Most of us don’t know what a huge impact the correct keywords can have on the amount of traffic your website receives. Properly chosen and utilized keywords are at the fundamental core for improved search engine rankings. Poorly chosen keywords can mean continued oblivion for a non-ranking website. At first glance, the process of picking keywords seems easy – they’re just words that are related to your site right? Not necessarily so. Learning what rules govern keyword selection and using select tools to analyze and choose words is imperative for the success of any website.
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