Pure CSS3 Spiderman Cartoon w/ jQuery and HTML5 – Look Ma, No Flash!

Update: 10/11/2011 New Animation; Making Internet Marketing Fun with Wufoo and CSS3 Dont have CSS3 animation capable browsers? Watch a video of the animation. Inspiration Searching YouTube for inspiration I stumbled on to the intro of the classic 1967 spider-man cartoon series. While watching I realized that the animation was very basic. It was the […]

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How To Do Social Media Optimization

By now almost everyone with a website is aware of the concept of search engine optimization. Not everyone knows about social media optimization. Like SEO, SMO is a way to increase the visibility of your website in order to gain more targeted traffic and boost conversion rates. The techniques for social media optimization are different than SEO techniques, but it is possible to implement a successful SMO campaign by understanding each step of the process.

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How Effective is Email Marketing?

Everyone gets them. Lots of people profess to not like email ads, and say they’re an annoyance…lots of people just delete them right away. Still, email marketing, if handled properly, can be a very effective tool for marketers. Email marketing can be very cost-effective, and with recent advances in Web analytics, it can be targeted to the exact target market you are trying to reach. One report recently found that using analytics can bring nine times the revenue and eighteen times the profits of shotgun-style broadcast emails.

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Pure CSS3 Animated AT-AT Walker from Star Wars

In this article we’ll quickly walk-through the process of creating a CSS3 animation of an AT-AT Walker from The Empire Strikes Back. We’ll start off by reviewing some CSS3 properties that made this animation possible. Then, follow up with a list of the sections required to construct the AT-AT and the CSS3 code to move […]

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How to Get Google to Crawl and Index All Your Pages

It’s easy to understand that after all the time, effort and expense of designing a website, you certainly want Google to stand up and take notice. However, Google isn’t going to just index and crawl all of your pages unless you do the right things, at least not fast enough. This is important because the foundation of a website’s search engine friendliness begins with the set of steps and techniques we call on-site optimization. On-site optimization is that portion of SEO (Search Engine Optimization) that properly tells the Google Spiders everything they need to know about your website to understand what the website is all about and how each of the pages within the site relate to each other.

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The Importance of Google Ranking

Nearly every website receives the vast majority of its daily visitors from Google, the dominant search engine for the past 10 years with no clear challenger in site. The reason for Google’s dominance is no different than other products and services that are dominant; they all provide the best results, the best customer experience, the best reliability and the best confidence in the product, service or company. When searchers use Google to find things they are confident and assured that they will find what the y are looking for quickly and reliably. 68% of Google searchers don’t go past the first page of a search; 98% don’t go past the 3rd …best evidence that people are finding what they want quickly.

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Pay per Click (PPC) vs. Pay per Impression (CPM)

Today, online advertisers are constantly looking for new ways to advertise their products and services. Search Engine Optimization (SEO), Sponsored Search, Social Media and Affiliate Marketing are some tactics used by business owners to advertise their businesses, improve their visibility and increase conversions. One of the most popular techniques, paid searches, can be divided into several subtypes of advertising. Cost per Mille (CPM) and Cost per Click (CPC) are the two most popular types of paid searches. Understanding the key differences between the two can help a potential advertiser decide which method will work best for their needs.

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How to Improve Your Click through Rate (CTR)

Making the decision to implement a pay per click advertising campaign is the first step towards increasing traffic, conversions and sales, but the work clearly doesn’t stop there. Ad campaigns must be constantly monitored and refined in order to maximize your ROI. With the end goal of increasing the Click through Rate (CTR), the most successful advertisers make several critical decisions. Each of these is designed to increase the impact of the campaign, and get the most bang for your buck.

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How Much Should I Spend On a PPC Budget on Google Adwords?

PPC or Pay per Click Advertising is an advertising service that many of the major search engines, like Google, offer. Advertisers can place ads that will appear based on certain search criteria. PPC works through a bid system. Several advertisers may want their ad to appear when a user searches for a particular term. Who ever has bid the highest will have their ad shown. It follows that the more your ad appears the more visibility you will receive. For this reason, it is important to have an adequate budget for your PPC advertising.

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