Building partnerships allow you to specialize and optimize your current competitive advantage. With marketing, different fields and practices exist, which demand different uses of time. The Optimum7 marketers are good at structure, backend, code, and customized e-commerce strategies. They don’t do PR, or earned media. Partners can help with that. Elements of Successful Agency Partnerships […]
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Mergers and acquisitions in eCommerce are strategies to gain a higher market share and reduce those from competing firms. Corporation giants have engaged in acquiring businesses or merging with rivals to achieve this goal. eCommerce companies can do the same, with smaller economies of scale. The most recent example of such an acquisition — as […]
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Parallax scrolling is when the website layout sees the web page’s background moving slower to the foreground, creating a 3D effect as you scroll. Used sparingly it can provide a nice, subtle element of depth that results in a unique and memorable website. Around its online debut in 2011, the parallax scrolling effect made waves […]
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Every retailer of nonessential products is remote thanks to the pandemic. Every business needs to go one hundred percent digital. With any kind of tobacco or restricted products, advertising online is harder. Why? Because Facebook will not allow it. Google AdWords will not allow it. Most marketplaces will not allow it. It’s very difficult. Along […]
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COVID-related shutdowns started in March 2020. Since then businesses have scrambled to go online. Obviously, B2B businesses are taking a long time to make the transition. This can lead to opportunity costs and losses. B2B Sellers Must Go Digital What is the opportunity in 2021? If you are a B2B business and if you […]
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In the past 5 years, CBD products and CBD marketing have gone from virtual obscurity to news headlines and a billion-dollar global industry. Kids with epilepsy can use it as an alternative to seizure medication, while insomniacs can get a full night’s sleep using the oil. CBD is a practical miracle supplement, with only a […]
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Many manufacturing, industrial, or machinery B2B businesses are setting up online stores. Thanks to recent events, they have to go remote. That means updating their website. Whether you are B2B or B2C, customers are now online. A huge B2B eCommerce movement has taken over. These companies are used to working in a specific manner: running […]
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Multiple customers have variant products. They always encounter the same issue when they’re trying to run these Google Shopping campaigns. Pricing For Product Variants What is variant product pricing? Suppose you have an eCommerce site on BigCommerce, Volusion, or Shopify. They show product options the same way. You sell a jacket with three sizes: small, […]
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Google in July 2020 released a report regarding consumer behavior. Alistair Rennie and Jonny Protheroe outline how decision-making has become “messier” in their words. This is due to eCommerce growing, and more consumers using computers and mobile devices to make purchases. The internet has turned online shopping into a free-for-all frontier. Customers are more likely […]
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