Integrated Internet Marketing

Online business owners must have measurable objectives and goals. Achieving operational objectives through the use of Integrated Internet Marketing is only possible if the efforts are targeted, measurable and adaptable. When properly implemented, an SEO (Search Engine Optimization) plan drives targeted traffic to a website, converts prospective clients into paying customers and can creates years of repeat customers. By measuring, analyzing and improving integrated marketing efforts, these objectives can be met and exceeded.

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Facebook and Instagram eCommerce Sales - Header Image

Facebook and Instagram eCommerce Sales

This week we will talk about getting e-commerce sales from Facebook and Instagram, and this is a topic that comes up often. We mostly work with clients who are earning more than two to three million dollars annually from e-commerce sales. The Next Level of Digital Marketing At Optimum7 we are e-commerce heavy. When clients […]

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Online PR For eCommerce Companies

Public Relations: an Essential Component of Online Marketing Strategy This week we will talk about online Public Relations (PR) and paid placement for eCommerce companies. Mind that we're not really talking about paid ads that you see on Facebook or AdWords. When we say online PR, it has to do more with branding and less [...] Read More
How a Magecart Attack Works and How Volusion Was Hacked

How a Magecart Attack Works and How Volusion Was Hacked

Magecart attacks are getting too common. Nobody really has the answers and large companies and systems are getting hacked weekly now. Here’s our recap of how Magecart attacks work. What Happened?  Hackers were able to compromise Volusion’s Google Cloud environment and load malicious skimmer code onto more than 6,500 customer sites. The cloud-based e-commerce platform […]

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