How to Grow Your Email List to Increase Your Email Marketing ROI

Email marketing is a top priority for many organizations because of its high return on investment (ROI). However, growing an email list can be difficult, especially in niche markets. Additionally, maintaining an email list can be hard work, as it degrades about 22.5% per year. This is due to people changing jobs, opting out of […]

Bigcommerce Custom Design; How to Customize Bigcommerce Themes and Templates

Customizing BigCommerce Templates To Maximize Conversions

Optimum7 has completed roughly 200 Bigcommerce Custom Design projects over the past 24 months involving BigCommerce development, migration, and conversion optimization for product pages and category pages. Many Bigcommerce businesses ask, “Do I need the redesign?” They are looking at redesigning or repurposing a product page to attract more customers. Despite the financial goal, they’re not […]

Bigcommerce Migration Guide | eCommerce Re-platforming Guide

  0If you’re thinking of moving your eCommerce site to BigCommerce, this guide is for you. This is a detailed guide and checklist on how to migrate you Bigcommerce. Replatforming your eCommerce site is a big step. But it’s often necessary if you want to scale, make custom changes, or fix problems with your existing […]

How to Build an Online eCommerce Marketplace in 2022

If you’re looking to jump on the bandwagon and build your own online marketplace, now is the time to do it! This article will help you understand the best eCommerce Marketplace model and walk you through the steps of building one. Let’s get started!   What is an Online Marketplace? An online marketplace is a […]

Single Sign-On Functionality for BigCommerce and Shopify to Improve Your Store’s CIAM

In the world of online retail, Customer Identity and Access Management (CIAM) is critical to success. Managing customer identities on BigCommerce and Shopify can be a complex and daunting task, but it’s essential to protecting your business and providing a positive customer experience. One way to simplify and improve CIAM is to use single sign-on […]

PPC Keyword Research: Guide to Building Your PPC Campaign

PPC, or pay-per-click, advertising can be a great way to quickly generate leads and drive sales. However, PPC campaigns can be costly and time-consuming, so it’s important to make sure that you’re getting the most bang for your buck. Keyword research is the backbone of any successful PPC campaign. By carefully selecting the best keywords […]

7 Reasons Why You Should Not Use Vistaprint for Your Website

Creating a good first impression is essential for any business, large or small. In today’s competitive market, it’s more important than ever to make sure that your company comes across as professional and credible. One of the best ways to do this is to invest in high-quality design and marketing materials. A well-designed website can […]

How To Do a Scope Of Work (SOW) For Web App Dev and Software Projects

There are many reasons why you need to know how to do a scope of work for a software project. Perhaps you don’t have an in-house team to execute that project, or perhaps the time commitment for this type of work doesn’t fit with other tasks that must still get completed in order to keep […]

eCommerce Site Search: 8 Essential Practices for Better Results

At first glance, eCommerce sites may seem to be all about their product selection, order fulfillment speed, or other operational aspects. However, at the core of these sites’ success is eCommerce search. This complex engine underlies all aspects of the shopping experience for customers and enables them to quickly find the items they want among […]

Klaviyo Email Marketing: Create Amazing Email Lists

Email Marketing is a great way to connect with potential and current customers, but it’s only effective if it’s done well. If you’re looking for a digital marketing platform that will help you make the most of your email marketing efforts, Klaviyo is definitely worth considering. Klaviyo also makes it easy to automate email sequences […]