I listened with intense interest to two keynote speeches at PubCon in Las Vegas last week. The first, on Tuesday, was given by Jason Calacanis, founder and Chief Executive of Inside.com, as well as a long time angel investor, mainly in the techno-media arena. The second, on Wednesday, from Matt Cutts, long time director of Google’s Webspam division.
Read More ›Search Technology, particularly Google Search Technology, has changed dramatically over the past 4 years. We can debate the reasons, the purposes, and the hidden agenda behind these changes, however, the fact is the approach to SEO and Internet Marketing in general needs to change and anticipate future changes as well.
Read More ›Building any business requires a great deal of thought and planning. SEO and Internet Marketing are no different but surely present a unique set of challenges and opportunities. For the purpose of this writing we will start from scratch and perhaps continue this article with future posts to further develop on the thoughts and principals […]
Read More ›Attaining and maintaining client satisfaction is clearly important in any business. However, because Internet Marketing and Consultation is so poorly understood by many, it presents a challenge for those providing services such as Search Engine Optimization (SEO), Sponsored Search, Social Media Optimization and Conversion Optimization as we do here at Optimum7. Another key hurdle is […]
Read More ›Internet Marketing continues to be very poorly understood by many businesses looking to gain online success. In its most basic form, online marketing starts with a business website to establish a presence. However, the “Field of Dreams” mantra of “if you build it, they will come” certainly does not extend to the internet. You need […]
Read More ›All SEO Clients require special handling. Why? Because SEO (Search Engine Optimization) has unique characteristics unlike most things purchased or otherwise contracted for. These characteristics include: SEO is not well understood; even worse, many think they understand it but they don’t. In other words, those folks “don’t know what they don’t know.” This creates huge […]
Read More ›Internet Marketing involves hundreds of steps, many detailed, all of them necessary to ensure top level results. The sheer number of them dictates that internet marketing teams must develop a system, a set of processes to successfully conduct SEO (Search Engine Optimization), Social Media Marketing, Brand Development, Paid Search Management, Conversion Optimization, Copywriting, Video Production, […]
Read More ›There is a bit of a buzz among SEO professionals over the past few days since Duran Inci, COO of Optimum7 made a presentation at SMX-Toronto speaking of real and very specific strategies Optimum7 has been using for its clients in the Panda-Penguin phases of Google’s algorithm updates. One of the strategies is the writing […]
Read More ›Whether you are looking for Internet Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Paid Search Management (Pay per Click or PPC), you need to make certain that the Internet Marketing Company you are interviewing includes or excludes the following:
Read More ›In recent writings, I have emphasized the importance of using efficient means of deploying precious marketing budget moneys during these tough economic times. Clearly, staying close to your customers, while always important, is even more so in such an environment. Internet Marketing again proves to be a valuable tool here.
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