One inescapable fact: No matter how great your website looks, it doesn’t mean a thing unless those that you want to find you on Google can’t find you on the top 3 pages for those keywords you would like to be found for.

Sixty-Eight percent of online searchers DON’T go past the first page … 98% don’t go past the 3rd page.  Are you hoping that the remaining 2% will find you?  Is that what you are banking on or hoping for?  Don’t hold your breath.

Here are the facts:

Searches

• More than 19 Billion Searches per month is conducted by Americans and still rising by double digits.
• 68% use Google and rising
• 20% use Yahoo and falling
• 4% use MSN and falling
• 4% use AOL and falling

Pages

• Over 125 million websites
• Over 37 billion web pages

SIC Codes (Standard Industrial Classifications)

• About 1,200

I hope you are starting to get the picture.  The web is huge with billions of pages and billions of searches.  There are comparatively few industrial classifications.  So how exactly do you “get found” on the internet.

For all practical purposes the answer is the search engines and more specifically SEO or Search Engine Optimization.  

The data shows that search engines such as Google are the largest indexes of information yet created.  The math shows that there almost always are large numbers of competing web pages for keywords that are directly targeted towards your business.
SEO is the achievement of high organic search engine rankings on the major search engines.  It is high organic listings that provide the online visibility of the keywords targeted to our clients’ businesses.  If you are not at least listed in the top 3 pages of Google, Yahoo and MSN, then you are NOT on the internet, at least for business purposes.

Basic research into your own situation likely reveals that (1) you are not being found and (2) there are large volumes of people looking for you.  Sound like an opportunity or a problem?

Gaining online visibility through professional and effective Search Engine Marketing is essential to seize this opportunity.  

And here is the opportunity.

Simply, budgets for online marketing are exploding and with good reason.  Where else can you find a more qualified prospect? 

• The interaction was initiated by the prospect
• They chose the time and place they are ready to buy
• Traditional Advertising, Direct Mail, Telemarketing,, Print Ads all “come at you” almost always when it is unwelcome.

The data shows a clear formula for your future success.  Online search is increasingly dominant.  The search is “buyer-initiated” and you need to be there when the buyer is ready.  Being there is all about visibility and visibility is all of about Search Engine Marketing.
The significance here is not one of a new “tactic” or even a new strategy.  It is a new way of life.  The fact is that the internet is a very competitive place.  So SEO is not about a “campaign” as this implies finality.  It is something that will become as routine and as essential to your business health as daily hygiene and diet are to your personal health.

Consider the prodigious benefits of being found for targeted keywords on the first page of Google.  NOW  you can concentrate more on that beautiful website of yours and use our conversion strategies to bring the ultimate success you are seek.

Tags: AOL, Free Traffic, Google, Internet Marketing, Marketing, MSN, Online Advertising, Search Engine Optimization, SEO, Website, Yahoo

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