Optimum7 is an Internet Marketing Company based in Morristown, NJ with offices in Miami, FL. Our primary focus is helping small to medium sized businesses achieve online marketing success.
Our clients come to Optimum7 after failing to achieve their marketing objectives online and offline. The most common thing we hear is that after designing and launching their website, the leads and / or the online sales that were expected just didn’t materialize.
Optimum7 offers a rich consultative approach that our clients find refreshing. We actually listen to our clients to learn exactly what their problems and objectives are. Through our proven processes, we collaborate with our clients to truly understand where they are and where they want to be next month, next year, and in 5 years.
As internet marketing consultants with a rich understanding of the related marketing disciplines, we know that all of our online marketing solutions are custom solutions. Everybody’s business is different… even if you are selling the same product or commodity.
Our internet marketing services are more fully explained throughout this site and include Search Engine Optimization (SEO), Pay per Click (PPC) Management, Ecommerce and Website Design, Social Media Optimization, Conversion Optimization, Reputation Management, Web 2.0 Programming, Affiliate Marketing and Email Marketing.
About our Team
Optimum7 processes and services are performed and managed by a team of motivated, highly-creative, no-nonsense designers, programmers, marketers and writers.
Arthur Cooper President and CEO
Arthur has over 35 years of successful business results and accomplishments. His industry experience includes:
- Diagnostic Health Care (Field Sales and Middle Manager)
- Managed Health Care (Executive)
- Computer Graphics and Peripherals (Sales and Distribution)
- Public Telecommunications (Entrepreneur, Owner)
- Internet Marketing (Entrepreneur, Owner, Co-Founder)
Arthur, along with partner and co-founder Duran Inci, has developed the processes and strategies unique to Optimum7. He is responsible for all executive management and back office functions along with being the central contact for all new client acquisition.
Duran Inci Chief Operating Officer
Duran is an Internet Marketing Expert with over 10 years experience in E-business, including Search Engine Optimization, Paid Search, Ecommerce as well as all forms of lead generation and Conversion Optimization. Duran has built and managed all aspects of Internet Marketing & E-commerce operations including, e-business planning, analytics, network integration and strategic partnerships. Duran has a strong history of building revenues through effective e-commerce strategies. The exceptional breadth of Duran’s technical skills ensures that Optimum7 clients have the best, most current tools available to maximize the impact of their online marketing campaigns. Duran leads our entire internet marketing and development team in our Miami office.
Duran is scheduled to speak at SMX London on May 15th 2012 and at eMetrics Chicago on June 25th 2012.
Anthony Calzadilla Chief Designer/Front-End Developer
Anthony is responsible for the design and conversion performance of all client websites, landing pages and related content. He keeps Optimum7 at the cutting edge of design technology and methodology as well as content management implementation and integration. Anthony is an expert at designing and developing websites in CSS, Javascript/AJAX (jQuery, YUI), X/HTML(4/5), XML, Photoshop, Fireworks, Apache, MySQL, PHP, WordPress, Joomla, Drupal and the occasional crumpled napkin.
Anthony’s passion for web design and animation has always driven him to work with the latest technologies. He has become renowned for developing high quality CSS3 animations, proving to the online design community that CSS3 is a desirable alternative to Adobe Flash, especially as Flash is not search engine friendly.
Anthony has been at the cutting edge of CSS3 Integration as it provides advanced graphic manipultation technologies effectively in an open-source environment as opposed to being “locked-in” to costly applications like Photoshop and Fireworks.
Julian Beaujardin Senior Programmer
Julian is our go-to person when we need to develop a new SEO tool. He transforms our team’s great ideas into reality. Julian developed our very own article submission and tracking software, backlinks monitor and blog search tools. He is also instrumental in the resolution of clients’ programming issues.
Julian has extensive education and experience in computer science and programming. His passion for developing new system capabilities even keeps him from eating or sleeping sometimes. Julian is the type of dedicated creator that will not rest until the program he’s working on in finished.
“My father is the reason I got into computer science. I remember very clearly in 1994, back when computer technology and the internet as we know it were still in its infancy, he told me that if I ever wanted to have a successful career, then I should get into computer science. I think it’s safe to say that his vision of the role that it would play in our lives proved to be true.”
Ingrid Olarte SEO Specialists
Ingrid is an SEO Specialist responsible for day to day operations, content management, link building strategies and research. With experience in arts, design & fashion, Ingrid assists Optimum7 clients in those industries. She specializes in high-profile backlinking, blog commenting, and social media sharing. She also collaborates in the research and strategy for reputation management clients.
“For backlinking you need time and the right disposition. It’s something that takes patience. It’s important to manage time well because you can easily spend many hours a week on pursuing valuable backlinks that generate real results.”
Ingrid became involved in internet marketing by helping her mother’s real estate website. She began to learn the ins and outs of WordPress and the basic components of search engine optimization.
Jose VeraSEO Marketing Specialist
Jose Vera is an SEO Marketing Specialist in charge of analysis, development, and execution of Optimum7′s Search Engine Optimization strategies. His responsibilities include conducting niche term research, Google Analytics monitoring, on-site optimization and competitive analysis.
While attending Florida State University for Business and working part time at U-Haul, Jose met his future COO and was offered an interview after exchanging thoughts on internet technology and mobile platforms.
“The best thing about SEO is that it is very challenging because the rules are constantly changing. You have to know how the Internet works, stay on top of the latest developments, and be creative about coming up with new strategies. It’s not easy to do and it’s not for everyone, but I like it because it keeps me motivated to come up with the next big idea.”
Jose has a passion for learning and the determination to grow for and with his clients. His attention to detail, creativity, drive, and emphasis on improvement have made him an important asset to the Optimum7 team.
Nelson HernandezCopywriter
Nelson Hernandez is a copywriter in charge of researching content and producing focused, web-friendly copy that makes it easier to convey your company’s message and develop organic traffic.
Nelson attended the School of Journalism and Mass Communication at Florida International University, after realizing that studying chemistry in the hopes of becoming a pharmacist wasn’t in his plan.
“My passion comes from the time I’ve spent at plenty of companies, unable to really enforce a meaningful change. In the end, with any business partnership, what’s good for me is good for you. I enjoy breaking down barriers and being completely open with what I can do to influence the world around me. I’m ready to leave my ‘dent in the universe’”.
When he’s not writing copy, he’s developing scripts for web shows, attempting to learn the basics of languages both digital or otherwise, write a decent piece of fiction and playing music (on anything from the drums to the ukulele). Preferably at the same time.
Jani SeneviratneCopywriter
Jani believes that at the heart of every successful internet business marketing campaign is strong copy. She works alongside Nelson as an SEO copywriter to create copy that informs, persuades, entertains and connects.
Whilst completing her combined bachelor’s degree in communications and international studies at the University of Technology, Sydney, Australia, she also interned as a copywriter for Lead Creation. The internship strengthened her researching, editing, writing, proofreading and SEO skills. She learned how to build and maintain client relationships.
Jani also completed one year of student exchange at the University of Miami, Florida in 2010. She knew she’d be back! The following summer, she flew back to Miami to intern with the marketing and public relations department of the Miami Children’s Hospital, a world leader in pediatric healthcare as well as MeetOnCruise, a social network for cruisers. The internships gave her valuable insight into the world of PR and social media platforms.
After graduation, she returned to live and work in Miami and now contributes to our growing and successful team.
Akin InciSEO Marketing Specialist
Akin is one of Optimum7’s SEO specialists in charge of content strategies, implementation, social bookmarking and backlinking processes to build authority for our clients’ websites. With a Master’s Degree in Logistics, Akin specializes in consulting E-commerce clients in shipping & operations systems integrations, multiple warehousing setup and drop-shipping logistics. He’s also an expert in Amazon fulfillment and other third party sales channels and technologies.
Rafael O. VillaInternet Marketing Partner
Rafael O. Villa oversees the management of all aspects of our Internet Marketing business for Optimum7. He is an accomplished professional with a BBA from Embry-Riddle with strong Public Relations, Strategic Sales and Internet Marketing experience which has enabled him to successfully consult our clients on all aspects of sales and marketing through the internet.
Prior to joining Optimum7, Rafael partnered with other Internet Marketing Companies where he developed the technical and non technical knowledge of Internet Marketing since 2007. Prior to working in the Internet Marketing industry, Rafael was the Co-founder and president of Fortune House International Realty and has over 25 years of experience in the hospitality Industry and has held senior level positions including President and General Manager for several five star/five diamond Hotels.
Ana FajardoInternet Marketing Partner
Ana Fajardo oversees many aspects of Internet Sales and Marketing for the USA and Latin America. Ana is an accomplished Sales and Marketing professional who has achieved a BBA in Marketing and Business Administration; she has over 25 years of diverse Sales and Marketing experience in senior level positions including Fortune 500 companies. Ana successfully consults business owners and marketing executives on how to market their company through the internet in order to achieve their ROI goals.
Prior to joining Optimum7, Ana worked with Internet Marketing Companies where she developed her technical and non technical expertise in the Internet Marketing Industry. Prior to working in the Internet Marketing industry Ana was directly responsible for the growth and success of several companies as well as her own businesses. She held positions including VP of Marketing and Sales Director for Pfizer, Johnson and Johnson, AT&T Corporate where she earned several achievement awards and ranked nationally in the top 5 nationally for sales consistently through her career. Ana also co-founded and operated Fortune House International Realty.
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