Optimum7 is an Internet Marketing Company based in Morristown, NJ with offices in Miami, FL. Our primary focus is helping small to medium sized businesses achieve online marketing success.
Our clients come to Optimum7 after failing to achieve their marketing objectives online and offline. The most common thing we hear is that after designing and launching their website, the leads and / or the online sales that were expected just didn’t materialize.
Optimum7 offers a rich consultative approach that our clients find refreshing. We actually listen to our clients to learn exactly what their problems and objectives are. Through our proven processes, we collaborate with our clients to truly understand where they are and where they want to be next month, next year, and in 5 years.
As internet marketing consultants with a rich understanding of the related marketing disciplines, we know that all of our online marketing solutions are custom solutions. Everybody’s business is different… even if you are selling the same product or commodity.
Our internet marketing services are more fully explained throughout this site and include Search Engine Optimization (SEO), Pay per Click (PPC) Management, Ecommerce and Website Design, Social Media Optimization, Conversion Optimization, Reputation Management, Web 2.0 Programming, Affiliate Marketing and Email Marketing.
About our Team
Optimum7 processes and services are performed and managed by a team of motivated, highly-creative, no-nonsense designers, programmers, marketers and writers.
Arthur Cooper President and CEO
Arthur has over 35 years of successful business results and accomplishments. His industry experience includes:
- Diagnostic Health Care (Field Sales and Middle Manager)
- Managed Health Care (Executive)
- Computer Graphics and Peripherals (Sales and Distribution)
- Public Telecommunications (Entrepreneur, Owner)
- Internet Marketing (Entrepreneur, Owner, Co-Founder)
Arthur, along with partner and co-founder Duran Inci, has developed the processes and strategies unique to Optimum7. He is responsible for all executive management and back office functions along with being the central contact for all new client acquisition.
Duran Inci Chief Operating Officer
Duran Inci is an Internet Marketing Expert with over ten years experience in e-business, including Search Engine Optimization, Paid Search, Ecommerce, and Conversion Optimization. As Co-Founder and COO of Optimum7, Duran has developed sophisticated processes resulting in leading-edge execution of SEO, PPC and Ecommerce strategies. Combined with his strong leadership of the Optimum 7 team, Duran has successfully generated many millions of dollars in revenue for his clients. His strong analytical skills consistently result in businesses meeting and exceeding online business objectives.
The exceptional breadth of Duran’s technical skills ensures that Optimum7’s clients have the best and most current tools available to maximize the impact of their online marketing campaigns using the latest technologies to yield innovative business opportunities and just plainly outstanding results. A clear example is Duran’s work with countless custom cross-platform integration to bring successful businesses into the online arena and propel them into strong competitive positions with their industry’s vanguards.
Duran and his projects have been featured in several publications including CNNMoney, Wired and Smashing Magazines. Duran was also recently interviewed on Live TV in Europe on Internet Marketing Technologies.
Duran hosts workshops at South Florida Universities such as FIU (Florida International University), AIU (American Intercontinental University) and UM (University of Miami).
Duran has been a featured speaker at various SMX, eMetrics, eMarketing, Pubcon Open Mic and SES Conferences.
When not leading Optimum7’s multidisciplinary teams in his Miami office, Duran enjoys competitive sports such as soccer, tennis, basketball, and playing flamenco guitar.
Michael FarinManaging Partner and VP of Sales
In 2010, Michael and his team at Farin Innovations, Inc., partnered with Optimum7 when the benefit to both companies became crystal clear. Specializing in custom development platforms for some of the largest public and private organizations in the Sunshine State, Michael was a perfect fit for Optimum7.
With 10+ years of experience in website design, development, marketing, server management, IT support services and project management, Michael has worked with Optimum7 to develop online marketing strategies and advanced web-based platforms for top tier brands worldwide.
Michael is directly responsible for the company’s revenue and manages our sales team, operations and resources to deliver profitable growth while meeting and exceeding client expectations.
Off the clock, Michael considers himself to be an “almost pro” fisherman and is a frequent contributor to the Florida Sportsman Fishing Magazine. His advice to all aspiring young entrepreneurs is to not invest in anything that doesn’t make you excited to get up in the morning.
Julian Beaujardin Senior Programmer
Julian is our go-to person when we need to develop a new SEO tool. He transforms our team’s great ideas into reality. Julian developed our very own article submission and tracking software, backlinks monitor and blog search tools. He is also instrumental in the resolution of clients’ programming issues.
Julian has extensive education and experience in computer science and programming. His passion for developing new system capabilities even keeps him from eating or sleeping sometimes. Julian is the type of dedicated creator that will not rest until the program he’s working on in finished.
“My father is the reason I got into computer science. I remember very clearly in 1994, back when computer technology and the internet as we know it were still in its infancy, he told me that if I ever wanted to have a successful career, then I should get into computer science. I think it’s safe to say that his vision of the role that it would play in our lives proved to be true.”
Ata Sasmaz Software Engineer
Ata brings his passion for software and creativity to Optimum7 every day. A Turkish National, Ata, is responsible for the application of his true wealth of programming knowledge and expertise into all Optimum7 processes. These processes range widely from client website functionality, coding and tracking to sophisticated scripting and coding to provide ultimate efficiencies, quality control throughout the entire gamut of Optimum7 operations.
His obvious voracious appetite for knowledge, improvement in all things personal and professional, as well as his great eagerness and enthusiasm make him a joy to work with and an everyday positive influence on all of us at Optimum7.
He works closely with our COO, Duran Inci, along with our chief programmer, Julian Beaujardin to create new capabilities and achieve new milestones in our constant drive for advancement and growth.
Ata, has a BS in Software Engineering from Izmir University of Economics in his native Turkey. He enjoys reading books on all subjects and in many genres. Loves to walk the beach and travel as well.
Bridget Farrell Chief Designer/Front-End Developer
Bridget Farrell is the designer, illustrator and artist in charge of creating and implementing clean, elegant web solutions for Optimum7 and their clients. Upon her graduation from Nova Southeastern University in Fort Lauderdale, FL, Bridget began to design professionally. Although she loves logo and print design, she feels that web design is where her true passion lies today.
“I enjoy designing for the web because it’s truly the direction marketing is heading in. Most CEOs aren’t looking to order stationary for their companies; they want polished, well-developed websites- and this is where I come in.”
Bridget has a constant thirst for knowledge and thrives on keeping current with all of the latest technology. She works with Photoshop, Illustrator, HTML, CSS, PHP, Javascript, MySQL, WordPress, Joomla and Volusion. A true nerd at heart, Bridget can often be found spending her nights and weekends reading, researching and occasionally practicing yoga.
Jose VeraSEO Marketing Specialist
Jose Vera is an SEO Marketing Specialist in charge of analysis, development, and execution of Optimum7′s Search Engine Optimization strategies. His responsibilities include conducting niche term research, Google Analytics monitoring, on-site optimization and competitive analysis.
While attending Florida State University for Business and working part time at U-Haul, Jose met his future COO and was offered an interview after exchanging thoughts on internet technology and mobile platforms.
“The best thing about SEO is that it is very challenging because the rules are constantly changing. You have to know how the Internet works, stay on top of the latest developments, and be creative about coming up with new strategies. It’s not easy to do and it’s not for everyone, but I like it because it keeps me motivated to come up with the next big idea.”
Jose has a passion for learning and the determination to grow for and with his clients. His attention to detail, creativity, drive, and emphasis on improvement have made him an important asset to the Optimum7 team.
Lucia SastreSEO Specialist
Lucia is an SEO Specialist with a true passion for Social Media and Public Relations. She has dedicated her efforts to researching and implementing new Marketing techniques for innovative technological trends.
Prior to her induction to Optimum7 she successfully served in the Marketing Campaigns at Telefonica, Coastal Construction Company and Cleveland Clinic Hospital. She has also written for several newspapers including the South Florida Times, the Beacon Newspaper and the Examiner.
Lucia graduated from Florida International University with a Degree in Mass Communications and a Minor in Art. With a passion for cultures and languages, she also completed four years of French at the University of Iowa.
Lucia is originally from Buenos Aires, Argentina, but spent most of her life living in the United States, Mexico and South America. In her spare time, she is a freelance photographer, teaches tennis and enjoys the outdoors.
Asael UrbanoSEO Marketing Specialist
Asael is an SEO Marketing Specialist in charge of creating, implementing and monitoring customized SEO marketing strategies for businesses in a wide variety of industries. A native of Mexico, Asael graduated from Florida International University with a Bachelors in Business Administration, triple majoring in International Business, Business Administration and Marketing. He has the perfect combination of skills to help you and your business achieve all your online goals. Born and raised amongst a family of entrepreneurs, Asael understands the power of new ideas and knows how to take those ideas and turn them into actionable plans. Enthusiastic about his career and motivated by the idea of helping clients achieve their goals, Asael is a true believer that with passion and hard work as core values, everything you dream can become your reality.
Jani SeneviratneCopywriter
Jani believes that at the heart of every successful internet business marketing campaign is strong copy. She works alongside Lisa as an SEO copywriter to create copy that informs, persuades, entertains and connects.
Whilst completing her combined bachelor’s degree in communications and international studies at the University of Technology, Sydney, Australia, she also interned as a copywriter for Lead Creation. The internship strengthened her researching, editing, writing, proofreading and SEO skills. She learned how to build and maintain client relationships.
Jani also completed one year of student exchange at the University of Miami, Florida in 2010. She knew she’d be back! The following summer, she flew back to Miami to intern with the marketing and public relations department of the Miami Children’s Hospital, a world leader in pediatric healthcare as well as MeetOnCruise, a social network for cruisers. The internships gave her valuable insight into the world of PR and social media platforms.
After graduation, she returned to live and work in Miami and now contributes to our growing and successful team.
Lisa Sherman Copywriter
Lisa knows that at the heart of all technological advancement lies a true desire for deeper and more effective communication. Wondering what use it is to communicate more quickly if people still cannot understand one another, she chose to study English and Literature and received a Bachelor’s Degree in the field. Graduating magna cum laude from Fairleigh Dickinson University, she moved from North New Jersey to South Florida hoping for a career that would test her own understanding and value her insight. In becoming a copywriter for Optimum 7 she has found this. Now her days are filled with writing, editing, and brainstorming ideas for engaging and informative content on a variety of topics. A true bookworm, her spare time is spent curled up with a book. She also enjoys fishing, kayaking, and arcades.
Rafael O. VillaInternet Marketing Partner
Rafael O. Villa oversees the management of all aspects of our Internet Marketing business for Optimum7. He is an accomplished professional with a BBA from Embry-Riddle with strong Public Relations, Strategic Sales and Internet Marketing experience which has enabled him to successfully consult our clients on all aspects of sales and marketing through the internet.
Prior to joining Optimum7, Rafael partnered with other Internet Marketing Companies where he developed the technical and non technical knowledge of Internet Marketing since 2007. Prior to working in the Internet Marketing industry, Rafael was the Co-founder and president of Fortune House International Realty and has over 25 years of experience in the hospitality Industry and has held senior level positions including President and General Manager for several five star/five diamond Hotels.
Ana FajardoInternet Marketing Partner
Ana Fajardo oversees many aspects of Internet Sales and Marketing for the USA and Latin America. Ana is an accomplished Sales and Marketing professional who has achieved a BBA in Marketing and Business Administration; she has over 25 years of diverse Sales and Marketing experience in senior level positions including Fortune 500 companies. Ana successfully consults business owners and marketing executives on how to market their company through the internet in order to achieve their ROI goals.
Prior to joining Optimum7, Ana worked with Internet Marketing Companies where she developed her technical and non technical expertise in the Internet Marketing Industry. Prior to working in the Internet Marketing industry Ana was directly responsible for the growth and success of several companies as well as her own businesses. She held positions including VP of Marketing and Sales Director for Pfizer, Johnson and Johnson, AT&T Corporate where she earned several achievement awards and ranked nationally in the top 5 nationally for sales consistently through her career. Ana also co-founded and operated Fortune House International Realty.
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