Optimum7 is an Internet Marketing Company based in Morristown, NJ with offices in Miami, FL. Our primary focus is helping small to medium sized businesses achieve online marketing success.
Our clients come to Optimum7 after failing to achieve their marketing objectives online and offline. The most common thing we hear is that after designing and launching their website, the leads and / or the online sales that were expected just didn’t materialize.
Optimum7 offers a rich consultative approach that our clients find refreshing. We actually listen to our clients to learn exactly what their problems and objectives are. Through our proven processes, we collaborate with our clients to truly understand where they are and where they want to be next month, next year, and in 5 years.
As internet marketing consultants with a rich understanding of the related marketing disciplines, we know that all of our online marketing solutions are custom solutions. Everybody’s business is different… even if you are selling the same product or commodity.
Our internet marketing services are more fully explained throughout this site and include Search Engine Optimization (SEO), Pay per Click (PPC) Management, Ecommerce and Website Design, Social Media Optimization, Conversion Optimization, Reputation Management, Web 2.0 Programming, Affiliate Marketing and Email Marketing.
About our Team
Optimum7 processes and services are performed and managed by a team of motivated, highly-creative, no-nonsense designers, programmers, marketers and writers.
Arthur Cooper President and CEO
Arthur has over 35 years of successful business results and accomplishments. His industry experience includes:
- Diagnostic Health Care (Field Sales and Middle Manager)
- Managed Health Care (Executive)
- Computer Graphics and Peripherals (Sales and Distribution)
- Public Telecommunications (Entrepreneur, Owner)
- Internet Marketing (Entrepreneur, Owner, Co-Founder)
Arthur, along with partner and co-founder Duran Inci, has developed the processes and strategies unique to Optimum7. He is responsible for all executive management and back office functions along with being the central contact for all new client acquisition.
Duran Inci Chief Operating Officer
Duran Inci is an Internet Marketing Expert with over ten years experience in e-business, including Search Engine Optimization, Paid Search, Ecommerce, and Conversion Optimization. As Co-Founder and COO of Optimum7, Duran has developed sophisticated processes resulting in leading-edge execution of SEO, PPC and Ecommerce strategies. Combined with his strong leadership of the Optimum 7 team, Duran has successfully generated many millions of dollars in revenue for his clients. His strong analytical skills consistently result in businesses meeting and exceeding online business objectives.
The exceptional breadth of Duran’s technical skills ensures that Optimum7’s clients have the best and most current tools available to maximize the impact of their online marketing campaigns using the latest technologies to yield innovative business opportunities and just plainly outstanding results. A clear example is Duran’s work with countless custom cross-platform integration to bring successful businesses into the online arena and propel them into strong competitive positions with their industry’s vanguards.
Duran and his projects have been featured in several publications including CNNMoney, Wired and Smashing Magazines. Duran was also recently interviewed on Live TV in Europe on Internet Marketing Technologies.
Duran hosts workshops at South Florida Universities such as FIU (Florida International University), AIU (American Intercontinental University) and UM (University of Miami).
Duran has been a featured speaker at various SMX, eMetrics, eMarketing, Pubcon Open Mic and SES Conferences.
When not leading Optimum7’s multidisciplinary teams in his Miami office, Duran enjoys competitive sports such as soccer, tennis, basketball, and playing flamenco guitar.
Michael FarinManaging Partner and VP of Sales
In 2010, Michael and his team at Farin Innovations, Inc., partnered with Optimum7 when the benefit to both companies became crystal clear. Specializing in custom development platforms for some of the largest public and private organizations in the Sunshine State, Michael was a perfect fit for Optimum7.
With 10+ years of experience in website design, development, marketing, server management, IT support services and project management, Michael has worked with Optimum7 to develop online marketing strategies and advanced web-based platforms for top tier brands worldwide.
Michael is directly responsible for the company’s revenue and manages our sales team, operations and resources to deliver profitable growth while meeting and exceeding client expectations.
Off the clock, Michael considers himself to be an “almost pro” fisherman and is a frequent contributor to the Florida Sportsman Fishing Magazine. His advice to all aspiring young entrepreneurs is to not invest in anything that doesn’t make you excited to get up in the morning.
Julian Beaujardin Senior Programmer
Julian is our go-to person when we need to develop a new SEO tool. He transforms our team’s great ideas into reality. Julian developed our very own article submission and tracking software, backlinks monitor and blog search tools. He is also instrumental in the resolution of clients’ programming issues.
Julian has extensive education and experience in computer science and programming. His passion for developing new system capabilities even keeps him from eating or sleeping sometimes. Julian is the type of dedicated creator that will not rest until the program he’s working on in finished.
“My father is the reason I got into computer science. I remember very clearly in 1994, back when computer technology and the internet as we know it were still in its infancy, he told me that if I ever wanted to have a successful career, then I should get into computer science. I think it’s safe to say that his vision of the role that it would play in our lives proved to be true.”
Yeslandi Perez Senior Programmer
Yeslandi has been living in the United States since April of 2012 after receiving his Bachelor’s in Computer Science from Cujae University in Havana. With a passion for programming, specifically .net technologies and e-commerce custom solutions, Yeslandi spends his days (and sometimes weekends!) applying his considerable knowledge and skill to help create web services, tools, and many other solutions for our client’s custom programming projects. When he’s not working, you can find him playing tennis, enjoying life in Miami, and spending time with friends.
Herlib Vazquez Software Developer
With over 13 years involvement in computer software development, Herlib has successfully worked with individuals and various businesses and groups through the Software Development Life Cycle. Of the 12 years he has spent gaining development experience in Internet based applications, 4 of them focused on Open Source. He has also spent over 11 years developing in the Microsoft .NET platform. For the last two years, Herlib has been an Associate Professor of Computer Science, focusing on Analysis and Data Structure. In his spare time, he likes to sit on the beach and watch the waves, go dancing, and spend time with his wife and family. He has a three-year-old son who makes him so proud.
Yasniel Reyes Software Developer
One of the newest members of the Optimum7 team, Yasniel has over 4 years of involvement in computer software development and has successfully worked with individuals and group engagements through the Software Development Life Cycle. He also has over 4 years of development experience in Internet based applications.
Bridget Farrell Chief Designer/Front-End Developer
Bridget Farrell is the designer, illustrator and artist in charge of creating and implementing clean, elegant web solutions for Optimum7 and their clients. Upon her graduation from Nova Southeastern University in Fort Lauderdale, FL, Bridget began to design professionally. Although she loves logo and print design, she feels that web design is where her true passion lies today.
“I enjoy designing for the web because it’s truly the direction marketing is heading in. Most CEOs aren’t looking to order stationary for their companies; they want polished, well-developed websites- and this is where I come in.”
Jose VeraSEO Marketing Specialist
Jose Vera is an SEO Marketing Specialist in charge of analysis, development, and execution of Optimum7′s Search Engine Optimization strategies. His responsibilities include conducting niche term research, Google Analytics monitoring, on-site optimization and competitive analysis.
While attending Florida State University for Business and working part time at U-Haul, Jose met his future COO and was offered an interview after exchanging thoughts on internet technology and mobile platforms.
“The best thing about SEO is that it is very challenging because the rules are constantly changing. You have to know how the Internet works, stay on top of the latest developments, and be creative about coming up with new strategies. It’s not easy to do and it’s not for everyone, but I like it because it keeps me motivated to come up with the next big idea.”
Jose has a passion for learning and the determination to grow for and with his clients. His attention to detail, creativity, drive, and emphasis on improvement have made him an important asset to the Optimum7 team.
Begum Yilmaz Project Manager
Begum has an MBA degree in Marketing and International Business. Throughout her work and school career, Begum has been part of several projects and has worn many different hats. In all of these projects, her attention to detail has saved each team a great deal of time, frustration and money.
Begum also loves to try and test new ideas, and think outside of the box. She is extremely fascinated by the digital marketing industry, and is very happy that her job allows her to spend a lot of time working and learning about this field. She even gets excited thinking of new marketing ideas, generating leads for clients, managing social media activities, measuring ROI etc.
When not chewing over new ideas for Optimum7 clients, you can find her socializing with friends, biking and making travel plans.
Can Akdogan Marketing Specialist
Born and Raised in Turkey, Can moved to Miami in 2010 and earned his Master’s Degree in International Business. As an engineer, his strong analytical skills help him to run successful PPC Campaigns for Optimum7 clients. In his spare time, Can likes to be outdoors playing competitive sports like soccer, beach volleyball and tennis.
Asael UrbanoSEO Marketing Specialist
Asael is an SEO Marketing Specialist in charge of creating, implementing and monitoring customized SEO marketing strategies for businesses in a wide variety of industries. A native of Mexico, Asael graduated from Florida International University with a Bachelors in Business Administration, triple majoring in International Business, Business Administration and Marketing. He has the perfect combination of skills to help you and your business achieve all your online goals. Born and raised amongst a family of entrepreneurs, Asael understands the power of new ideas and knows how to take those ideas and turn them into actionable plans. Enthusiastic about his career and motivated by the idea of helping clients achieve their goals, Asael is a true believer that with passion and hard work as core values, everything you dream can become your reality.
Lisa Sherman Copywriter
Lisa knows that at the heart of all technological advancement lies a true desire for deeper and more effective communication. Wondering what use it is to communicate more quickly if people still cannot understand one another, she chose to study English and Literature and received a Bachelor’s Degree in the field. Graduating magna cum laude from Fairleigh Dickinson University, she moved from North New Jersey to South Florida hoping for a career that would test her own understanding and value her insight. In becoming a copywriter for Optimum 7 she has found this. Now her days are filled with writing, editing, and brainstorming ideas for engaging and informative content on a variety of topics. A true bookworm, her spare time is spent curled up with a book. She also enjoys fishing, kayaking, and arcades.
Gillian Speiser Copywriter
With experience in public policy analysis, non-profits and qualitative research, Gillian has cultivated a passion for writing and editing. A New Jersey native, Gillian embarked on her new career after moving to South Florida, and has since been published in The Times of Trenton, Broward-Palm Beach New Times, Examiner.com, Eluxe Magazine, FiestaFrog.com and Mixaroma.com. As a freelance writer and a former community organizer, Gillian has experience in managing press kits, pitching to publications and journalists, and promoting events. Gillian continues to develop her writing, editing and marketing skills as a Copywriter and Online PR Specialist at Optimum 7. In her free time, Gillian enjoys reading books, going to concerts, yoga, rock climbing and biking. She received her Bachelor’s Degree in Political Science from the University of Rhode Island.
Luther Joseph Marketing Intern
Far from humble beginnings, Luther came into this world in a flash of lightning and a roll of thunder. Upon his birth, the gods deemed that he would be the penultimate resource for any and all marketing needs, defeating Internet challenges at a speed comparable to Usain Bolt. His talents can be seen across the World Wide Web, and his work has been known to inspire young children to join the field of Internet marketing. When he isn’t typing at a speed of 300wpm or finding some new article that needs his bold touch, Luther can be found at the local bowling alley, where his friends and admirers have lovingly titled him “King of the Lanes.”
Richard Snyder Copywriter
Richard specializes in producing very effective, very entertaining copy, very quickly. He knows that writing is the backbone to any good narrative, which in turn is the backbone to all good marketing, and the key for getting clients recognition. A South Florida native, Richard got his Bachelors Degree in Political Science from Florida State in 2007. After taking various odd jobs in the late 2000s, including a brief stint doing entertainment articles for the Sun-Sentinel, he went back to school, and being a big movie buff, got a Masters of Fine Arts in Screenwriting from the University of Miami in 2013. He also has a fantastic singing voice, which we’re all dying to hear!
Sean Cox Marketing Intern
Sean Cox is a marketing intern with a passion for numbers and seeing a great idea come to fruition. As a marketing major and a minor in statistics at Florida International University, it is easy to see that Sean has combined his two passions into one, and hopes to be a prominent business analyst in the marketing industry. Last summer, Sean participated in a marketing internship with Sapient-Nitro, where he worked in the Strategy and Analytics department participating in various projects. In his free time, Sean likes to play piano and discover new music. Going to concerts and discovering new talent in his hometown Miami is one of the many things he loves to do on the weekend.
Lizhou Wang Marketing Intern
Born and raised in China, Lizhou, better known as “Jlo Reversed” and Tony Wang, came to the Sunshine State three years ago. As an achievement-driven graduate with Bachelor of Science in Hospitality Management and Master of Science in International Business, Lizhou was a salesperson then a franchisee of local French pastry company Atelier Monnier. Now, he’s ready to turn his interest of marketing into full-time passion. Lizhou is also a Chinese Calligraphy artist whose work has been awarded and exhibited numerously in China and Japan.
Rafael O. VillaInternet Marketing Partner
Rafael O. Villa oversees the management of all aspects of our Internet Marketing business for Optimum7. He is an accomplished professional with a BBA from Embry-Riddle with strong Public Relations, Strategic Sales and Internet Marketing experience which has enabled him to successfully consult our clients on all aspects of sales and marketing through the internet.
Prior to joining Optimum7, Rafael partnered with other Internet Marketing Companies where he developed the technical and non technical knowledge of Internet Marketing since 2007. Prior to working in the Internet Marketing industry, Rafael was the Co-founder and president of Fortune House International Realty and has over 25 years of experience in the hospitality Industry and has held senior level positions including President and General Manager for several five star/five diamond Hotels.
Ana FajardoInternet Marketing Partner
Ana Fajardo oversees many aspects of Internet Sales and Marketing for the USA and Latin America. Ana is an accomplished Sales and Marketing professional who has achieved a BBA in Marketing and Business Administration; she has over 25 years of diverse Sales and Marketing experience in senior level positions including Fortune 500 companies. Ana successfully consults business owners and marketing executives on how to market their company through the internet in order to achieve their ROI goals.
Prior to joining Optimum7, Ana worked with Internet Marketing Companies where she developed her technical and non technical expertise in the Internet Marketing Industry. Prior to working in the Internet Marketing industry Ana was directly responsible for the growth and success of several companies as well as her own businesses. She held positions including VP of Marketing and Sales Director for Pfizer, Johnson and Johnson, AT&T Corporate where she earned several achievement awards and ranked nationally in the top 5 nationally for sales consistently through her career. Ana also co-founded and operated Fortune House International Realty.