About Optimum 7 – Optimum Web Marketing Consultants, LLC

Optimum7 is an Internet Marketing Company based in Morristown, NJ with offices in Miami, FL. Our primary focus is helping small to medium sized businesses achieve online marketing success.

Our clients come to Optimum7 after failing to achieve their marketing objectives online and offline. The most common thing we hear is that after designing and launching their website, the leads and / or the online sales that were expected just didn’t materialize.

Optimum7 offers a rich consultative approach that our clients find refreshing. We actually listen to our clients to learn exactly what their problems and objectives are. Through our proven processes, we collaborate with our clients to truly understand where they are and where they want to be next month, next year, and in 5 years.

As internet marketing consultants with a rich understanding of the related marketing disciplines, we know that all of our online marketing solutions are custom solutions. Everybody’s business is different… even if you are selling the same product or commodity.

Our internet marketing services are more fully explained throughout this site and include Search Engine Optimization (SEO), Pay per Click (PPC) Management, Ecommerce and Website Design, Social Media Optimization, Conversion Optimization, Reputation Management, Web 2.0 Programming, Affiliate Marketing and Email Marketing.

About our Team

Optimum7 processes and services are performed and managed by a team of motivated, highly-creative, no-nonsense designers, programmers, marketers and writers.

Arthur Cooper President and CEO

Arthur Cooper

Arthur has over 35 years of successful business results and accomplishments. His industry experience includes:

  • Diagnostic Health Care (Field Sales and Middle Manager)
  • Managed Health Care (Executive)
  • Computer Graphics and Peripherals (Sales and Distribution)
  • Public Telecommunications (Entrepreneur, Owner)
  • Internet Marketing (Entrepreneur, Owner, Co-Founder)

Arthur, along with partner and co-founder Duran Inci, has developed the processes and strategies unique to Optimum7. He is responsible for all executive management and back office functions along with being the central contact for all new client acquisition.

Click Here to Read Articles by Arthur →


Duran Inci Chief Operating Officer

Duran Inci is an Internet Marketing Expert with over ten years experience in e-business, including Search Engine Optimization, Paid Search, Ecommerce, and Conversion Optimization. As Co-Founder and COO of Optimum7, Duran has developed sophisticated processes resulting in leading-edge execution of SEO, PPC and Ecommerce strategies. Combined with his strong leadership of the Optimum 7 team, Duran has successfully generated many millions of dollars in revenue for his clients. His strong analytical skills consistently result in businesses meeting and exceeding online business objectives.

The exceptional breadth of Duran’s technical skills ensures that Optimum7’s clients have the best and most current tools available to maximize the impact of their online marketing campaigns using the latest technologies to yield innovative business opportunities and just plainly outstanding results. A clear example is Duran’s work with countless custom cross-platform integration to bring successful businesses into the online arena and propel them into strong competitive positions with their industry’s vanguards.

Duran and his projects have been featured in several publications including CNNMoney, Wired and Smashing Magazines. Duran was also recently interviewed on Live TV in Europe on Internet Marketing Technologies.

Duran hosts workshops at South Florida Universities such as FIU (Florida International University), AIU (American Intercontinental University) and UM (University of Miami).

Duran has been a featured speaker at various SMX, eMetrics, eMarketing, Pubcon Open Mic and SES Conferences.

When not leading Optimum7’s multidisciplinary teams in his Miami office, Duran enjoys competitive sports such as soccer, tennis, basketball, and playing flamenco guitar.

Click Here to Read Articles by Duran →


Julian Beaujardin Senior Programmer

Julian is our go-to person when we need to develop a new SEO tool. He transforms our team’s great ideas into reality. Julian developed our very own article submission and tracking software, backlinks monitor and blog search tools. He is also instrumental in the resolution of clients’ programming issues.

Julian has extensive education and experience in computer science and programming. His passion for developing new system capabilities even keeps him from eating or sleeping sometimes. Julian is the type of dedicated creator that will not rest until the program he’s working on in finished.

“My father is the reason I got into computer science. I remember very clearly in 1994, back when computer technology and the internet as we know it were still in its infancy, he told me that if I ever wanted to have a successful career, then I should get into computer science. I think it’s safe to say that his vision of the role that it would play in our lives proved to be true.”

Click Here to Read Articles by Julian →


Yeslandi Perez Senior Programmer

Yeslandi has been living in the United States since April of 2012 after receiving his Bachelor’s in Computer Science from Cujae University in Havana. With a passion for programming, specifically .net technologies and e-commerce custom solutions, Yeslandi spends his days (and sometimes weekends!) applying his considerable knowledge and skill to help create web services, tools, and many other solutions for our client’s custom programming projects. When he’s not working, you can find him playing tennis, enjoying life in Miami, and spending time with friends.


Nicholas Dawidowski Chief Designer/Front-End Developer

Nick Dawidowski is the designer, illustrator and artist in charge of creating and implementing clean, elegant web solutions for Optimum7 and their clients.

“I enjoy designing for the web because it’s truly the direction marketing is heading in. Most CEOs aren’t looking to order stationary for their companies; they want polished, well-developed websites- and this is where I come in.”

Nick has a constant thirst for knowledge and thrives on keeping current with all of the latest technology. He works with Photoshop, Illustrator, HTML, CSS, PHP, Javascript, MySQL, WordPress, Joomla and Volusion.


Begum Yilmaz Project Manager

Begum has an MBA degree in Marketing and International Business. Throughout her work and school career, Begum has been part of several projects and has worn many different hats. In all of these projects, her attention to detail has saved each team a great deal of time, frustration and money.

Begum also loves to try and test new ideas, and think outside of the box. She is extremely fascinated by the digital marketing industry, and is very happy that her job allows her to spend a lot of time working and learning about this field. She even gets excited thinking of new marketing ideas, generating leads for clients, managing social media activities, measuring ROI etc.

When not chewing over new ideas for Optimum7 clients, you can find her socializing with friends, biking and making travel plans.


Can Akdogan Marketing Specialist

Born and Raised in Turkey, Can moved to Miami in 2010 and earned his Master’s Degree in International Business. As an engineer, his strong analytical skills help him to run successful PPC Campaigns for Optimum7 clients. In his spare time, Can likes to be outdoors playing competitive sports like soccer, beach volleyball and tennis.


Lisa Sherman Copywriter

Lisa knows that at the heart of all technological advancement lies a true desire for deeper and more effective communication. Wondering what use it is to communicate more quickly if people still cannot understand one another, she chose to study English and Literature and received a Bachelor’s Degree in the field. Graduating magna cum laude from Fairleigh Dickinson University, she moved from North New Jersey to South Florida hoping for a career that would test her own understanding and value her insight. In becoming a copywriter for Optimum 7 she has found this. Now her days are filled with writing, editing, and brainstorming ideas for engaging and informative content on a variety of topics. A true bookworm, her spare time is spent curled up with a book. She also enjoys fishing, kayaking, and arcades.

Click Here to Read Articles by Lisa →


Luther Joseph Marketing Specialist

Far from humble beginnings, Luther came into this world in a flash of lightning and a roll of thunder. Upon his birth, the gods deemed that he would be the penultimate resource for any and all marketing needs, defeating Internet challenges at a speed comparable to Usain Bolt. His talents can be seen across the World Wide Web, and his work has been known to inspire young children to join the field of Internet marketing. When he isn’t typing at a speed of 300wpm or finding some new article that needs his bold touch, Luther can be found at the local bowling alley, where his friends and admirers have lovingly titled him “King of the Lanes.”


Allison Torsani Copywriter

Allison Torsani earned her Bachelor of Science in English Writing from Towson University, just outside of Baltimore.

Although she is a Marylander at heart, her love for warm weather drew her south. That’s good news, because that is where she discovered Optimum7 — the company that enables her to expand her love for learning, researching, and (you guessed it) writing each day.

When she is not cooking up new ideas on Word, she can be found cooking up new ideas in the kitchen. Allison also enjoys floral print, all things vintage, the Oxford comma, and petting Boston Terriers — doesn’t everyone?

Allison has been featured as a contributing author on Thought Catalog and StackStreet.

Leilany Gonzalez Marketing Specialist

Born in the U.S. and raised in Mexico, Leilany’s been living in South Florida for the past 10 years. When she was 16 she began working retail part-time while attending school fulltime, which is where she discovered how great marketing could impact the sale of products and services.

Interested in pursuing it as a career, she participated in projects that allowed her to get hands-on with various marketing campaigns while working toward her Bachelor’s in Marketing at Nova Southeastern University.

Believing that “positive energy transforms into positive matter,” Leilany has joined Optimum7’s marketing team as a Marketing Specialist driven to create positive results for clients.

In her free time she enjoys movie nights with her family and socializing with her friends.

Katherine Villarreal Marketing Specialist

Katherine’s world has always been about business marketing. At a young age she became interested in business and as a tiny entrepreneur grew in her, she journeyed into her own small business endeavors. Now, as a Marketing Specialist for Optimum7 she seeks to put her self-taught knowledge to good use.

“I love to learn, I’m always curious and seeking knowledge. I expect to grow further into the field of marketing and SEO here at Optimum7.”

In her spare time she helps run a local independent video game company out of Miami, FL with friends. She practices martial arts and enjoys fashion. She is constantly designing, bringing to life her ideas and sporting her creations fashionably.

Brandon Dossantos Marketing Specialist

Astounded by the amount of information distributed across the web, Brandon decided to focus in Big Data to try to make sense of the hidden knowledge lying within the 1’s and 0’s of the Internet world. The answers are all there; it’s only a matter of looking in the right place to find it and acquire a greater understanding of what’s going on.

Brandon is pursuing his Bachelor’s degree in Business Administration with a concentration in Management Information Systems. He strives to integrate business intelligence with the online marketing needs of Optimum7’s clients in order to find and use valuable information that drives strategic planning and long-term results.

Michelle Pastor Copywriting Intern

Coming from a creative background, Michelle found joy in the art of language when she realized that words can illustrate an idea just as well as other mediums of art. So she sought to be a part of a team that loved the intricate art of communication just as much as she.

As an intern copywriter at Optimum7 Michelle has gained a better understanding of the ins and outs of writing web content under the experienced wings of Lisa and Allison.
“Being an intern at Optimum7 has helped point me in the direction of what I truly want my life’s work to be. I know now that if I am not creating something, in any medium, I just can’t be at peace with myself. I feel like I have found my niche in the world of communications.”

A D.I.Y.-er at heart, she spends much of her time publishing independent literary magazines and trying to get involved in Miami’s local writing scene. When she doesn’t have a million projects going on, she enjoys drawing, playing ukulele, and camping.

December 18, 2014