HOW TO INCREASE ECOMMERCE SALES

by Duran Inci

It’s one of the most asked questions. How do I increase my ecommerce sales? While there is not a quick answer or solution, there are some major factors that can contribute to increased online sales for ecommerce websites. The keys are relevance and the correct strategy. There are literally tens of thousands of ecommerce websites online; why should yours be any different and make millions?

  • Number of Products: How many products do you have on your site and are they in the same category or disjointed? If you sell diamond rings and electronics on the same website, it means you are not well targeted. If you only sell skin care products and you do not sell multiple brands, this can be red flag as well.

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The right kind of approach and product variety while still maintaining the focus is the key in product selection. Do you manufacture your own products or are you a reseller? Are there a lot of competitors who sell the same products as you and how do you differ from them? The answers to all these questions matter. If you offer a lot of products on your site, narrow it down to the ones that sell the most, have the highest gross profit, or narrow it down to the top-performing category. If you have only 2 products, try to add more variety. The more products and content you have on your site, the more the more traffic will come to your site.

  • PPC or SEO: How many of your major keywords have organic rankings on Google? How much money do you spend per month on your Adwords PPC Account? Are you making or losing money on PPC Advertisement?

You have to make sure that you follow the right strategy for marketing. You should target both short term (PPC) and long-term (SEO) solutions. Make sure that your website has good content. This means you would want users to come to your website to acquire information, read reviews and for other purposes than just purchasing a product. Regardless of what you sell, you want to be a hub for the products or services you offer. This way you will ensure that you have the organic rankings you require for maximum traffic.

For PPC, target long tailed keywords. If you sell perfume, do not bid on the keyword “perfume” or “discount perfume”. The terms will be very expensive and competitive so you will waste your money. Try to be more specific and go for “Chanel for Women Perfume” and make sure that your ad and that your landing page is relevant.

  • Analytics: The most important factor is analytics since this is the only measure you have. Make sure that you have Google Analytics installed on your ecommerce cart. Analyze all data religiously. How many visitors did you have yesterday? How many added an item to cart? How many users clicked checkout? How many users actually ordered a product? This is called the “Checkout Funnel Process”. You must make sure that you do not have any flaws or errors on your site. Any flags such as high bounce rates, high exit pages, and low conversions should prompt you to analyze content pages and find out what’s wrong with them. For example, if 100 people add an item to cart and only 2 purchase, that means you have a problem in your checkout process. In this case, make sure you clearly state shipping and return policies. Also, make sure that you do not have any SSL errors on your secure pages.

There are literally hundreds of combinations for these optimizations. You must know the right thing to do. All site statistics matter and should be analyzed thoroughly. If you need further assistance, we would be glad to help. Contact us and begin increasing your E-commerce Sales today!

March 6, 2012

Written by Duran Inci

Duran Inci is an Internet Marketing Expert with over 10 years experience in E-business, including all forms of lead generation (including Search Engine Optimization) and web promotion. Duran has built and managed all aspects of Internet Marketing & E-commerce operations including, e-business planning, analytics, network integration and strategic partnerships. Duran has a strong history of building revenues through effective e-commerce strategies. The exceptional breadth of Duran’s technical skills ensures that Optimum7 clients have the best, most current tools available to maximize impact of their online marketing campaigns. He leads our entire development team in our Miami office.

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