Picture this: a waiting room with cedar-green walls, soothing paintings with nature landscapes, a few toys for children who don’t want to sit still and a handful of coffee table books. Patients sit quietly, as a receptionist tells them waiting times. Some do their homework, while others study the fish in the waiting room aquarium or send off important work emails. Then when the doctor sees them, they leave satisfied, no matter the outcome. Four and five-star reviews line up your website, and patients refer others to visit and get treatment.
Doctors deliver more than surgeries or diagnoses; they hold people’s health in their hands. If a doctor chooses to reach out to potential patients, they need to make a good first impression.
The Internet is one such place where you can own that impression, and refine it. Optimum7 can help with that, and create a viable marketing plan to find and assist new patients.
Internet Marketing Services for Doctors Done by Professionals
People will always need doctors and competition is only increasing. At Optimum7, our copywriters, marketers, designers, and developers have over 12 years of experience working with doctors to improve their digital presence. Some of our internet marketing services are:
- SEO (search engine optimization)
- PPC (pay-per-click)
- Web design
- Social media marketing
…and that’s not all. Grow your practice with us, contact us today to schedule a meeting.Speak to an Expert
Why Doctors Need Internet Marketing
The Internet has changed the game for healthcare. Patients can now look up specialists online, schedule appointments using digital calendars, and leave reviews. Previously obscure and unknown procedures can be explained in simpler terms, which allows patients more agency in dictating their health. That agency matters to patients because everyone needs health, wealth, and the time to enjoy them, as the cliche goes.
You, the doctor, have great power and responsibility. Years of medical school, residency and fellowship have prepared you to serve people on a regular basis. It can be hard for ordinary people to navigate the healthcare system and their own complications. A doctor can smoothen the journey, by providing information on necessary procedures and the long-term implications of certain diagnoses. But first, a patient has to come to them.
People want medical professionals who listen to them, and who can provide the best care possible. To do so, they look for word-of-mouth using fellow patients or the Internet and will advertise which general practitioners (GPs) or specialists are worth the visit. They will talk about wait times, about office conditions, and physician temperaments. You want to build relationships with your patients so that they can trust you with their bodies.
In addition, if you are in a competitive field, you want to convince patients that you know the best procedures for their problems or conditions. In the case of ophthalmology, for example, optometrists have campaigned to perform surgeries on the retina that formerly only trained surgeons could do. Several states have taken steps to give optometrists this permission while others have restrictive regulations. Ethically speaking, a doctor has to worry about a professional lacking a medical degree working with a laser on retinas. Pragmatically speaking, they have to make sure that a patient is informed of better alternatives. Cohesive internet marketing can help with both, ensuring that clinics, private practices, and hospitals have a competitive advantage.
Average Increase in Website Traffic+97%
Average Increase in Conversion Rate+52%
Monthly Total Leads Generated3,000+
We become an indispensable resource for our clients to drive traffic and leads.
Internet Marketing Tactics Doctors Should Employ in 2019
SEO, or search engine optimization, is leveraging specific keywords to obtain better ranking on search engines like Google or Bing. The keywords keep changing, depending on certain Internet trends, and you can incorporate them into your website URLs and writing.
You can improve your SEO in various ways: updating your website blog constantly with new posts and information, improving navigation, and ensuring that you are not duplicating yourself because Google hates repeat pages. You can also create an active online presence, which will allow you to generate new quality customers and increase your domain authority.
Pay-per-click ads are ads in which you, the advertiser, pays when a user clicks on it and visits your website. You pay the website hosting the ad, who is referred to as the publisher. Beforehand, you and the publisher discuss a fair rate of payment that is called a bid, that you will pay. Unlike with SEO, which relies on organic traffic from keywords and rankings, PPC puts your ads directly on relevant pages and search engines.
For doctors, PPC makes sense when patients are actively seeking information on specific conditions and specialties using search engines. They can easily find your website and the information needed to make an appointment. These sorts of ads require fewer upfront costs than billboards or television spots, and you can use metrics to analyze their performance, which ads work better and which ones don’t. Such analytics can help you refine your ad strategy and budget over time, improving it in the long term.
A patient seeking information wants to trust the authority in question, especially for complicated diagnoses. A website can foster that atmosphere of trust and expertise. It will also rank higher in SEO if you have a clean, presentable front. Consider your website the equivalent of a patients’ waiting area.
Good website design focuses on clarity and a unified message. In this case, you want to convey that you are a medical authority on your specialty, or as a general practitioner. Every aspect of your website needs to adhere to that theme: font, images, navigation, and information. You need to make sure to have a professional font and reduce unnecessary bells and whistles. Also, test your navigation frequently and replace broken links with redirects, making sure that you do not annoy patients with 404 error pages.
You can also show off your expertise with website content. Contact information is the simplest basic knowledge that a user can have, as well as office locations; both of these facets can help a patient schedule an appointment. A blog can also reveal what a doctor knows about their fields, such as dermatology or plastic surgery; a patient can read the blog and get an accurate measure of your knowledge. One blog entry can make all the difference.
Most importantly, a website can provide a convenient means for patients to schedule appointments. Online forms allow patients to enter their phone and email, allowing receptionists to reach out to them, while calendars can show when the doctor is available and when patients can visit in a timely fashion.
Optimum7 wants to help you ensure that patients know who you are and what you can do for them. We can study the market and potential competitors, including other medical professionals and optometrists, and develop an up-to-date strategy that will find the patients you can help.Speak to an Expert